Applied analytical proficiency and strategic leadership to answer key business questions by consulting and collaborating with internal stakeholders at all levels. Managed Corporate Analytics, Modeling & Forecasting, and Consumer Insights department teams.

Role entailed eading additional clients and broadening account penetration-Increased exposure at senior level, providing consultative services that increase MSA's exposureAnalytical insights delivered to clients that offer strategic and tactical recommendations for improving product portfolio performance-Developed multi-faceted marketing segmentationConvene various cross-functional teams for meeting business objectives- Led the recruitment and management of key company-wide personnel needed to enhance business reporting tool utilized by client's Analytics and Sales functionsServe as analytical consultant and liaison within the division

Actively engaged with key senior-level client personnel to provide new and innovative ways to extract greater value from their data sources, such as: -Delivered enhanced business intelligence and reporting solutions to various personnel within the Sales function that evolve with ever-changing needs-Developed case studies to educate partners on how analytics can provide deeper insights into marketplace dynamics-Led efforts to streamline the large number of reports to a limited set that provide all germane information while eliminating redundant or stale reports Closely collaborated with corporate Vice President of Analytic Strategy and Insights to devise sales strategies for existing and new clients, as well developing game plans for better positioning MSA's analytical offeringsActively coached and mentored Client Relationship team members to ensure individual growth and development:-Key area of focus on articulating actionable business insightsLed multi-year contract negotiations with several clients Served as a key liaison between Client Relationship and Business Analytics functional areas, assembling teams of key resources to efficiently complete project initiatives

Responsible for division's largest client, a Fortune 200 company, contributing 33% to revenue:-Account leadership secured an additional $730,000 in revenue over four yearsLed an array of tactical and strategic projects delivered to senior executives covering various functional areas:-Directed an Optimal Item Assortment solution that increased retailer category profits by 12%. Full implementation of the solution would correspond to an increase in client profitability of $3.2 million-Oversaw New Product Introduction study that provided distribution-build forecasts and a prioritized list of stores most likely to accept the new product, which increased speed-to-shelf by 50% Constructed division's business plan used to assess the current marketplace as well as serve as a foundation for future positioningClosely collaborated with Human Resources to draft updated position descriptions and job titles that provide clearer career growth opportunities for staff

Oversaw optimization projects leveraging price elasticity and threshold models for allocating $200 million - $300 million in trade promotion fundsGenerated marketing mix models that provided an automotive products manufacturer with its first ever estimates of price elasticity, sponsorship ROI, and the halo effects of cross-brand advertisingLed the analytical review of an eye glasses manufacturer's category management practice demonstrating that sales could grow by identifying and eliminating overstocked items, as well as by changing how the stores are segmented for store visits

Developed first-of-its-kind Physician Segmentation Study for pharmaceutical manufacturer that provided recommendations on the key factors impacting prescriptions written-Physician practices/offices were then re-prioritized accordinglyConstructed marketing mix models for evaluating the impact of Direct-to-Consumer advertising on prescription drug sales-Marketing budgets were refined based on the recommendations