Greg Schranze Email & Phone Number

Plymouth, MA, US

• Diligently managed and optimized both Google Ads and Microsoft Ad accounts across six of the company’s internal brands.
• Performed weekly account optimization in Google Ads and Microsoft Ads by implementing new negative keywords from the search terms report to reduce wasted clicks and low intent traffic.
• Created website exclusion lists in Microsoft Ads to prevent low quality ad placement from the audience network.
• Built out new ad groups, updated ad copy, and conducted split-testing for each brand.
• Monitored auction share for insights on placement trends and competition.
• Setup new Google Ads accounts with search campaigns, Performance Max, ad copy, sitelinks, and all necessary assets using Google Ads Editor.

• Built out new Google Ads campaigns utilizing proper account structure and best practices.
• Implemented organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.
• Performed keyword research and competitive analysis.
• Posted offline campaign revisions with Google Ads Editor.
• Managed Google Ads accounts to meet short term optimization goals.
• Analyzed matched search queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic.

• Owned and operated online Amazon storefront selling 14,000 units all-time.
• Launched Private Label product in apparel niche with a 4.6 star rating.
• Created Amazon listing using SEO and keyword rich copy.
• Sold-out product launch in a 3-month period using Phrase and Exact match PPC campaigns.
• Ranked niche-specific keyword to first page of search results.
• Utilized keyword research software to plan and optimize on-page content.

Plymouth, Massachusetts

Plymouth, Massachusetts

Bachelor'S Degree, Marketing

• Awarded President's List and Dean's List.

Marketing

High School Diploma And Career Vocation Technical Education Degree In Marketing