Greg Schubert Email & Phone Number

Email and Demand Generation

Engaged in developing and executing Digital Marketing Strategies & Services tied to the business objectives of our Group Benefits Division. Apply strategy management techniques to create quality customer experiences for B2B Digital brands:• Email Marketing Campaigns• Respond to and initiate dynamic customer interactions• Create customer profiles for more targeted, personalized communications• Cross-channel digital marketing strategies• Behavioral segmentation and targeting• Lead Generation from online properties• Retention Marketing• Mobile Marketing• Customer Engagement & Intelligence• Customer Relationship Management• Gain insights from online conversations to capitalize on social media data

Coordinate and manage marketing campaign calendar, keeping timing of campaigns on target by holding team accountable for execution.Identify issues and opportunities for improvement based on results and industry trends. Identify ways for cost savings around frequency and consolidation. Set benchmarks based on previous year results, internal goals, and industry standards to continually drive the success of campaigns. Work collaboratively with team to implement processes for market segmentation and continue to develop and enhance meaningful metrics. Automate the collection of data; produce accurate reporting and high-level data analysis.Conduct operational review meetings to ensure execution of plans are on target, discuss policy and procedure changes, and implement strategies to improve on efficiencies.Collect feedback from team members from discussions with sales partners. Discuss successes as team and provide recommendations for improvement. Work with management team to track and review activity on spend and fixed costs to ensure we meet targeted plan. Proactively look for and suggest opportunities to reduce and realign expenses. Manage and provide team guidance through Vendor Relations, Legal, SSO and Compliance and Corporate policies.

Conduct logistical searches and submit RPFs for meeting venues. Conduct travel analysis to ensure meetings were held in locations where maximum air travel cost savings were achieved. Schedule, and monitor logistical activities for various training conferences (i.e. Sales, Operations and Executive meetings).Research, propose and attend event trade shows and sponsorships for opportunities appropriate to corporate and customer goals to promote brand and product awareness.Provide cost effective and successful planning, management, and execution of a broad range of projects. Interact and collaborate with executive team/departments to determine effective planning.Establish and manage vendor relationships (i.e. research, RFPs, negotiations, contracts, SOWs, timelines, assessments, and implementation), direct team on project budgets, design, scheduling, testing and final execution.Develop and coordinate production and communication of quarterly Group Profit Center Town Hall videos.Provide direction to management in the development, completion and submission of budgets and staffing for the Group Marketing Organization while adhering to corporate policies and procedures.Marketing point person for Sales requests/inquiries (i.e. collateral, compliance, advertising, resource center).

Participate in project initiation by partnering with senior level managers, executives and major stakeholders to establish the strategic plans for specific projects.Manage the project team by identifying resources, assigning responsibilities, making adjustments as needed and overseeing vendors/consultants, as necessary.Evaluate project progress and report to applicable parties, make recommendations for adjustments as required to ensure that training, marketing and quality assurance processes are adhered to.Analyze and report on the efficiency of the projects and recommend areas to improve on.Prepare and monitor department budget and plan for staffing.

Manage Project Coordinators and Instructional Course Designers in the development and maintenance of educational tools and programs.Manage all phases of multimedia development. Determine the needs to integrate multimedia activities into the corporate mainstream. Integrate content from various sources into coherent multimedia presentations.Integrate new creative skills into cost-effective development teams. Prioritize projects to meet educational objectives. Manage multiple projects and training sessions.Manage test plan development, product enhancements, modifications, and support.Prepare and monitor department budget and plan for staffing.

Coordinate multiple projects and training sessions as well as internal and external resources.Preparations of test plan development, enhancements, modifications, and support.Prepare and monitor department budget and plan for staffing.Produce monthly status reports.Support and upgrade department PC and networking needs.Develop Lotus Notes database applications.Participated in developing a National Training Web Site.Coordinate and negotiate contracts with outside vendors.Develop in-house training materials.Meet with System End Users to discuss new proceduresProduce surveys to gain feedback on developing training needs

Supervise Electronic Printing Area staff.Prepare and monitor department budget and plan for staffing.Conduct performance appraisals and monitor attendance.Set up production schedules.Meet with consultants and vendors to discuss company needs.Track department production levels.Produce monthly charge backs.Oversee installations and upgrades of all equipment.Layout and design of company newsletter and forms.

Education record

Education record

Education record