Accelerating growth through data-driven, ROI-focused marketing strategies. Expert in new customer acquisition, demand generation, revenue growth and brand strategy. Key relationship manager for national co-op marketing initiatives.- Multi-channel net new demand generation - National co-marketing program administration - Cross-functional leadership for multi-partner GTM initiatives- TOFU strategy and content creation

Driving results through the deployment and execution of key marketing strategies. Proven record of success in driving new customer acquisition, marketing driven revenue growth, and enhanced brand visibility across multiple channels.

E2E full-cycle B2B & B2C marketing and sale enablement for entire software and services offerings, including website design, digital marketing (paid search), social media advertising, practice branding & logo design, truForm™ secure patient registration e-forms and SecureMail™ HIPAA-compliant patient communications. Key relationship manager for national co-op program administration and strategic marketing initiatives (i.e. American Dental Association).

B2B & B2C international sales, marketing and business development for Electronic Medical Records and Hospital Information System (EMR/HIS) SaaS Solution (desktop & mobile app) start-up pioneer working with hospitals, medical centers, medical schools, insurance groups, and managed care providers worldwide. - Cultivation, support and development of Value-Added-Reseller Network to support indirect sales channel initiatives and to establish remote product servicing and support resources to ensure on-going customer network satisfaction. - Managed lead generation, funnel reporting and conducted in-depth product demonstrations and product fit analyses with clients via telepresence including detailed GAP Analysis for program/product fit and the guidance of software implementations to completion ensuring appropriate knowledge transfer and creation of end-client superusers. - Development of marketing and sales collateral for web and social media presence (content/images), trade shows, presentations (including investor pitch decks), sell sheets, e-mail marketing campaigns, etc.

B2B & B2C Sales and Marketing Lead for established medical device manufacturing company (OEM) in the Patient Safety and Fall Prevention industries primarily managing and growing 350+ reseller network domestically. - Worked hand-in-hand with distribution partners on sales & marketing strategy, customer engagement, brand management, co-marketing initiatives, pricing strategies, new product introductions, and private labeling & licensing agreements. - Led construction of a new ACT! CRM database for client contact & relationship management, including the categorization of distribution partners by Points of Sale, Business Types, Purchasing Volume, Pricing Level, GPO Membership Status, Referral Source, and Margin Positioning to create actionable outbound sales & marketing channels. - Traveled to Client Facilities and Trade Association Conventions to represent company, negotiate business terms, develop growth incentive programs and conduct in-service product & sales trainings. - Regularly met with Accounting Department, Management Team and CEO to provide sales status reports, competitor & ROI analysis and to develop SOPs, sales forecasts & marketing budgets.- Managed content and positioning of WordPress Website and facilitated company outreach through social media engagements (i.e. Facebook, LinkedIn & Twitter). - Created a comprehensive array of promotional materials to clearly illustrate our value propositions across product lines (i.e. Sell Sheets, PPT Training Presentations, Instructions, User-Guides, Advertisements, Sales Primers) and led the development of a dynamic client resource file-sharing portal using Dropbox for disseminating this targeted information to our distribution partners.- Spearheaded new retail product offering rollout for company, including product selections, packaging development, pricing tiers, product use instructions, etc.

- Provided strategic HR and Marketing leadership to accelerate the home health care delivery model.- Led various marketing and recruitment and sales campaigns, including: lead generation (i.e. MailChimp, Constant Contact), development of business advertisements and promotional materials (i.e. Newspapers, Periodicals, Online Publications, and LinkedIn), newsletter & brochure distribution, networking and outreach at job fairs and educational venues, and website management (i.e. WordPress, Google Analytics).- Aided in the development of company policies and procedures, which included a new employee handbook, employment applications, and streamlining and standardization of the On-Boarding process. - Completed multiple audits and several compliance driven initiatives across company personnel, including: Live Scan, I-9 documentation and HIPAA compliance. - Additional duties included client invoicing, bill collections, and front office administration.

- Project consultant for several comprehensive executive research deliverables for Fortune 500 client.- These strategic HR management projects involved compensation benchmarking, job analysis, corporate structure mapping, executive profiling, global competitor and emerging threat analysis, board succession planning, and post-IPO road mapping. All deliverables achieved according to client specifications.

- Full-cycle executive level talent acquisition, placement and management for Fortune 500 clientele (i.e. Braden Manufacturing, Davis Standard, etc.). - Conducted candidate sourcing and qualification, which involved ad placement, resume screening, and candidate phone screening and interviewing. - Preparation and follow-up coordination of candidate applications to client, including scheduling interviews and delivering detailed interview preparation sessions.- HRIS system data entry and tracking throughout the recruitment process.

- Performed full-cycle technical recruiting across the Banking & Finance, IT, Biotechnology, High-Tech and Industrial Manufacturing & Engineering industries (i.e. Agilent, Caterpillar, First Republic Bank). - Coordinated directly with client hiring managers and VMS representatives to meet SLAs. - Sourced and qualified both active and passive candidates for highly vertically integrated client companies utilizing Monster, CareerBuilder, Biospace, DICE, LinkedIn, etc. - Developed and managed social media connections and outbound sales initiatives.- Prepared and managed candidate resumes and applications for submission, scheduled interviews, and conducted in-depth coaching sessions both in-person and remotely. - Utilized Applicant Tracking System (ATS) for data management and report generation.- Assisted with account management and internal HR functions, including interviewing, on-boarding, training, and the creation and maintenance of new hire packets and employee files.