Crisis Leadership: Demonstrated exceptional leadership abilities in guiding GBMC through multiple crisis situations, including the COVID-19 pandemic and a major cyberattack. Implemented strategic action plans and coordinated cross-departmental teams to ensure continuity of messaging ensuring proper patient care and operational effectiveness.Media Strategy and Procurement: Directed an in-house team to manage comprehensive media buying across TV, radio, print, and digital platforms. Orchestrated effective media strategies that optimized outreach and engagement, fostering a robust public image of the health system.Philanthropic Growth and Cost Efficiency: Pioneered online campaigns that resulted in a 100% increase in number of year-over-year donors, with a fundraising efficiency rate of less than 25 cents spent per dollar raised. This approach maximized funding available for hospital operations and patient care.Consumer Insights and Brand Management: Spearhead consumer research initiatives, including brand tracking and creative testing, to optimize brand positioning and messaging. Leverage data-driven insights to inform strategic decisions and ensure alignment with consumer expectations and market trends.

Multi-Channel Digital Campaigns & Brand Enhancement: Bolstered GBMC's brand visibility and patient volume through comprehensive multi-channel digital campaigns. Achieved remarkable engagement metrics, including hundreds of online appointment requests, over 100,000 social media followers, and in excess of 35,000 monthly YouTube views.Online Advertising Campaign for Quality Assurance: Instrumental in the development and execution of a targeted online advertising campaign for gbmc.org/quality. Generated over 50,000 video views and achieved a weekly reach of 55,000+ consumers.Digital Health Portal Design & Implementation: Pioneered the design and implementation of gbmc.org/mygbmc, a digital patient portal, aligning GBMC with eClinical Works. Successfully engaged over 40,000 patients by providing access to online health records, thereby achieving 'meaningful use' status.

Sales & Marketing Strategy: Devised a strategic sales and marketing plan for key GBMC services, resulting in substantial growth in patient volume and revenue (generating an additional $500,000 in FY2009 and $950,000 in FY2010).Relationship Management & Community Liaison: Fostered and maintained relationships with community physician offices, acting as a dedicated liaison to GBMC specialists.Online Videography Program: Oversaw the development of an innovative online videography program, promoting over 50 physicians and enhancing GBMC's digital presence.Legislative Efforts & Advocacy: Directed GBMC's legislative initiatives in Annapolis, in seamless coordination with executive staff, contract lobbyists, and the legislative committee.

Online Advertising Sales & Revenue: Managed online advertising sales across multiple sectors, notably government, non-profits, advocacy, and politics, focusing on new business development.Strategic Ad Placement: Executed strategic ad buys for numerous clients, enhancing their digital visibility and achieving their marketing objectives. Led sales team in December 2007, surpassing targets by 117%.

Grant Management: Designed and supervised $600,000 in annual federal and state grant programs, ensuring optimal allocation and use of funds.Program Development: Developed and implemented innovative community initiatives, including the Project Safe Neighborhoods program and the Community Prosecution Program, driving community engagement and crime reduction.Resource Optimization & Crime Reduction: Successfully re-established the auto theft unit, leveraging available resources to achieve a 25% reduction in auto theft rates in Prince George’s County.Representation & Community Engagement: Acted as the State's Attorney representative on law enforcement task forces and at community meetings, strengthening collaborative partnerships.