A 2024 𝗛𝗼𝘂𝘀𝗶𝗻𝗴𝗪𝗶𝗿𝗲 Vanguard winner, Greg Sher has called for IMB leaders to be more vocal in rallying the industry around its many headwinds. He created the hashtag #𝗮𝗹𝗹𝗼𝗳𝘂𝘀 in early 2024 in an effort to extinguish negative discourse created by the "𝘽𝙍𝙊𝙆𝙀𝙍𝙎 𝘼𝙍𝙀 𝘽𝙀𝙏𝙏𝙀𝙍" slogan, which he publicly urged AIME to retire on the HousingWire stage on April 23, 2024. 153 days later, AIME Chairman/CEO went on Sher's podcast "One on One" and shared that the "Brokers are Better" slogan could be put to bed. He is among the most followed mortgage executives on the LinkedIN platform with over 33,600 followers. In the last 12 months alone, his posts have received nearly 5 million impressions.