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As the Director of Digital Marketing, I work closely with the directors of other teams in our company to create integrated digital marketing campaigns to achieve client success. In this role I have several responsibilities such as: 1) Website/landing page development, optimization & reporting2) Paid media management, forecasting, analyzing & reporting3) Strategizing, consulting and planning for digital media content4) Client communication and goal setting In order to generate wholistic digital strategies I’ve worked with our team to implement products like: Facebook Ads, Google Ads, Microsoft Ads, Shopify, WIX, Wordpress, Email/SMS, Google Analytics, Google Tag Manager and several others.

As the Digital Marketing Strategist at Cyclone Social, my responsibilities were help strategize, analyze, report and optimize paid media campaigns for all of our ~25 clients.In this position I managed nearly $100,000/month in ad spend. This included building and managing ad campaigns through Facebook, Google, Microsoft and other demand-side platforms.

I manage paid digital advertising campaigns for clients across several different verticals. Using platforms such as Google, Bing, Facebook, and other DSPs. I actively look for methods to enhance key metrics to achieve the best results. We create and manage several campaign types such as search, shopping, and video/traditional display. Through in-depth reporting and routine optimization, we ensure clients get the greatest bang for their buck.

Gooddegg Home Decor is an online eCommerce company dedicated to providing a flawless shopping experience with its unique value proposition. At Gooddegg every purchase matters. Whenever a purchase is made a family in rural Bangladesh will be donated a mango tree that will offer a source of food and financial growth. At Gooddegg my responsibilities varied but include:- Develop, implement and manage all paid advertising including search, shopping and display for AdWords, Amazon and Facebook- Assist in the development and structuring of on-site web pages so that they favor UI/UX - Implement SEO practices to aid visibility and readability - Acting as primary customer support contact- Develop marketing strategies for various types of buyers across the buyer's journey- From time-to-time act as a makeshift photographer (semi-decent one too, if I might add)