Greg Stacey Email & Phone Number

Lawrence, Kansas Area

• Oversee all market research for an international association. Manage and execute the Member Experience program, including survey research projects on topics such as membership satisfaction, conference satisfaction.
• Conduct industry research, including the Golf Course Superintendent Profile survey, Compensation & Benefits survey, Environmental Profile Surveys and Operational & Financial benchmarking surveys.
• Manage the Superintendent Research Panel, a nationwide group of 1,500 golf course superintendents. Work with clients such as Toro and John Deere to develop and administer surveys to the Superintendent Research Panel..
• Develop strategic marketing plans and campaigns to meet marketing objectives. Review and analyze marketing campaign success.

Topeka, Kansas Area

• Responsible for managing the bank’s research function, which included: customer satisfaction surveys, brand awareness & positioning surveys, competitor research, and industry research.
• Other research responsibilities included: branch site location, branch performance analysis, segmentation, and profitability.
• Management and maintenance of the Marketing database.
• Created and managed direct mail and e-mail campaigns, generated target lists and conducted response analysis.
• Track and measure performance of all marketing campaigns.

Greater Minneapolis-St. Paul Area

• Conducted marketing analysis and marketing research projects for a large catalog retailer.
• Duties included project management, survey design, data tabulation, data analysis and report writing.
• Managed on-going customer satisfaction and performance measurement tracking studies.
• Conducted primary research projects covering topics such as non-buyer analysis and employee satisfaction.

Kansas City, Missouri Area

• Managed marketing research projects for a national marketing research supplier.
• Duties included survey design, data collection, data processing and report writing.
• Managed projects involving phone, online and e-mail surveys.
• Research topics included: customer satisfaction, customer profiling, product usage and segmentation.
• Clients: Sprint, Sprint PCS, Hallmark, Coleman and Edward Jones.

Overland Park, KS

• Conducted marketing analysis and research projects for the market leader in automobile dealership insurance.
• Duties included project management, survey design, data tabulation, data analysis and report writing.
• Managed research supplier relationships and conducted secondary research using the Internet and Lexis-Nexis.
• Research topics included: customer satisfaction, product modification, brand awareness, lost customer, industry analysis and competitor tracking.

B.S., Business Administration

Education record