Greg Stacey Email & Phone Number

Lawrence, Kansas Area

• Oversee all market research for an international association. Manage and execute the Member Experience program, including survey research projects on topics such as membership satisfaction, conference satisfaction, magazine readership, and website usage. • Conduct industry research, including the Golf Course Superintendent Profile survey, Compensation & Benefits survey, Environmental Profile Surveys and Operational & Financial benchmarking surveys. • Manage the Superintendent Research Panel, a nationwide group of 1,500 golf course superintendents. Work with clients such as Toro and John Deere to develop and administer surveys to the Superintendent Research Panel. Project topics include: brand image studies, marketing communications effectiveness, and product evaluation.• Develop strategic marketing plans and campaigns to meet marketing objectives. Review and analyze marketing campaign success.

Topeka, Kansas Area

• Responsible for managing the bank’s research function, which included: customer satisfaction surveys, brand awareness & positioning surveys, competitor research, and industry research.• Other research responsibilities included: branch site location, branch performance analysis, segmentation, and profitability.• Management and maintenance of the Marketing database. • Created and managed direct mail and e-mail campaigns, generated target lists and conducted response analysis.• Track and measure performance of all marketing campaigns.

Greater Minneapolis-St. Paul Area

• Conducted marketing analysis and marketing research projects for a large catalog retailer.• Duties included project management, survey design, data tabulation, data analysis and report writing.• Managed on-going customer satisfaction and performance measurement tracking studies. • Conducted primary research projects covering topics such as non-buyer analysis and employee satisfaction.

Kansas City, Missouri Area

• Managed marketing research projects for a national marketing research supplier. • Duties included survey design, data collection, data processing and report writing. • Managed projects involving phone, online and e-mail surveys. • Research topics included: customer satisfaction, customer profiling, product usage and segmentation. • Clients: Sprint, Sprint PCS, Hallmark, Coleman and Edward Jones.

Overland Park, Ks

• Conducted marketing analysis and research projects for the market leader in automobile dealership insurance.• Duties included project management, survey design, data tabulation, data analysis and report writing.• Managed research supplier relationships and conducted secondary research using the Internet and Lexis-Nexis.• Research topics included: customer satisfaction, product modification, brand awareness, lost customer, industry analysis and competitor tracking.

B.S., Business Administration

Education record