Greg Stowell Email & Phone Number

Dallas/Fort Worth Area

- Responsible for all aspects of the Genesis Division including new presentations, promotions, new distributions, buying patterns, inventory, serial projects, shelf sets, pricing, ordering and class B distributions to on premise accounts.- Responsible for the development of the sales staff and District Managers as well as business plans and the integration of collaborative business plans with suppliers to achieve results and goals.- Managed all associated account pull-through responsibilities including staff trainings, menu placements, category and brand education, price promotions, advertising, point of sale and promotional activities to increase sales.

• Responsible for the development and execution of market strategy for 13 States in the on and off premise channels to drive distribution, sales and superior performance to ensure goals are achieved• Reviewed monthly account performance for each State including revenue, case sales and new distributions recognizing market opportunities and making adjustments when needed• Developed and created monthly on and off premise pricing, programming, KPI’s and profitability• Responsible for the development of the division budget plans and the integration of the collaborative business plan for the sales region by market and by channel• Hired and trained sales staff and brand supporters while providing ongoing coaching and mentoring to achieve results• Delivered fact based selling presentations for on and off premise channels to brokers, distributors and liquor boards • Acted as dedicated brand resource for Central region, ensuring maximum interaction of brands and brand messages • Managed all associated account pull-through responsibilities including staff trainings, menu placements, category and brand education, price promotions, advertising, point of sale and promotional activities

• Managed distributor on all aspects for both on and off premise resulting in an increase in sales of an average of 9% per year while selling 400k cases a year and achieving a brand contribution of $2.6 million per year• Duties included being responsible for fiscal year growth to achieve volume objectives, pricing, inventory, new brand development, local national accounts, and chain account activity• Developed and implemented agreed upon KPI’s to insure that Brand State Priority volume objectives were achieved by the distributor measuring performance on a monthly and quarterly basis• Developed and implemented the appropriate priorities, projects, and tasks to ensure that the distributor was properly focused on the highest priority and highest reward projects• Accomplished company volume and goal objectives each year• Managed retail pricing and implemented price changes being consistent with brand plans to increase net revenue• Built brands, developed relationships, sold distribution, and coordinated programs with multi customers, chain accounts

Key Account Manager, Dallas, Texas 2004 – 2005• Worked with key buyers and decision makers for Texas Centennial Chain • Generated contracts using Contract Pricing System including promotions and price changes• Maintained database for chain authorizations for contract pricing• Monitored RNDC returns report for pricing errors, authorization issues and salesman ordering errors to meet goalsRetail Spirits Representative, Dallas, Texas 2000 – 2004• Developed relationships with established and new accounts to increase distribution and shelf space for recognized brands while familiarizing them with new products and developments • Managed 60+ accounts through preparing price quotations, delivery dates and service obligations to achieve an annual growth of 10% for the territory while obtaining sales goals and objectives each yearOn Premise Spirits District Manager, Houston, Texas 1999 - 2000• Managed team of 5 sales reps in North and West Houston • Established recommended and implemented strategies, objectives, policies and plans for sales and profit objectives • Developed ideas targeting difficult negotiations, volume programs, specialized advertising within accounts • Developed and maintained customer relationships while working with suppliers to evaluate and control performance On Premise Spirits Representative, Houston, Texas 1998 - 1999• Developed relationships with accounts to increase distribution through increased product knowledge, staff training, and promotions and building rapport with buyers, bartenders and customers • Completed quarterly quotas, took on extra distribution and features to earn additional incentives and prizes

Bachelor Of Business Administration (Bba), Marketing And Sales

Activities and Societies: Pi Kappa Phi

Education record