Greg Strickland Email and Phone Number

>Relationship lead for IBM Cloud, Panasonic, AT&T and CNN clients>Manage design of mobile & tablet app for AT&T Digital Life customer portal that integrated both home management and home security products >Lead competitive audit, digital experience usability testing, digital content/media audit to inform digital strategy for CNN.com>Direct digital strategy and campaign development for IBM Cloud>Run development of Panasonic B2B web portal including social integration>Develop flexible front-end framework for multiple Tracfone brands that leverage a single CMS and commerce engine while still allowing for unique brand-relevant experiences

> Developed comprehensive Acquisition CRM strategy for existing Vonage products > Lead development of integrated campaign refresh that led to 12% increase in acquisition and significant improvement in key brand attributes in the first three months> Identify new products and partnership opportunities to expand current offering > Created detailed segmentation of prospect and customer populations to allow for highly targeted communications > Oversaw development of detailed measurement strategy that incorporates customer behavior and insights

> Led development of Entertainment Customer Experience Strategy including web, tablet, mobile, social media, and email> Negotiated over 40 Entertainment sponsorship deals that exceeded Amex standards for media efficiency by over 40%> Developed and optimized below the line marketing channels that communicated over 3,000 events per year, driving significant improvement in channel performance while also reducing the costs associated with channel execution by over 750k per year> Launched first social media capabilities on Americanexpress.com including Facebook and Twitter integration> Worked closely with key partners including Ticketmaster, Telecharge and AEG to develop clear and consistent customer journey across Amex and partner channels> Managed relationships with marketing, event and media agencies including Momentum, Digitas and Mindshare

Manager, Marketing - Comcast> Lead strategic planner and executional manager for Comcast> Managed high-profile, cross-channel campaigns that include DRTV, radio, print, website, online advertising, display and direct mail> Developed flexible strategy and creative executions to adapt to the aggressively changing cable retail environment>Led new product launch for new Xfinity home security product Manager - American Express> Marketing lead for all digital initiatives for American Express Premium Card and Entertainment portfolios> Developed partnership strategy to help the client effectively engage new partners> Execution leader in development of video content for use in digital initiatives> Led cross-capability teams that include: Creative, Technology, Media Planning, Delivery Management, Account Planning, Promotions, Strategy & Enablement, Marketing Operations and Creative Services