Greg Sweeney Email & Phone Number

N. Billerica, Ma

Retired

Promoted to President and CEO

Potomac, Md

Directed all Marketing program development for online/offline communications for 5 individual doctor brands targeted to customers interested in living a healthy, long and active life. Healthy Directions' specially formulated and endorsed supplements are unique in the marketplace providing an exceptional value found only at Healthy Directions.

Responsible for the direct-to-consumer business unit. Directed the redevelopment of a struggling business generating $35 million in revenues and inconsequential profit to a robust division generating $110 million in revenues and $26 million in profits. Managed a multi-titled business environment (Brookstone, Hard-to-Find Tools and Gardeners Eden), directing all catalog and e-commerce investment decisions within each titles' P&L. Led all aspects of the direct-to-consumer division including: talent-recruitment and performance, product selection, vendor management, merchandising, catalog marketing, database management, modeling/statistical analysis, call center operations and all e-commerce marketing (search, affiliates, email, partnerships, marketplace data feeds and mobile). Revitalized an anemic catalog marketing program. Catalog circulation grew from 35 million to 75 million, clearly demonstrating the corporate payback on a $35 million catalog investment budget. Directed print and paper contract negotiations on four separate events resulting in both reduced production lead time and significantly lower unit pricing. Led the evaluation and selection of an e-commerce platform service partner on two separate occasions. This resulted in the development of a comprehensive e-commercemarketing organization responsible for all aspects of aggressively growing internet investments (over $5 million) and performance. E-commerce revenues grew at a substantial double-digit growth rate moving from 4% of corporate sales to 15% over a 9 year period. Implemented a mobile web platform strategy to take advantage of the rapidly growing deployment of handheld smart phones.

Led all database marketing functions for Office Depot, supporting both the retail and delivery business units. Directly responsible for $700 million in call center business which represented $98 million in pre-tax operating profits for the company. Directed all marketing functions including: catalog development, catalog fulfillment, direct mail, broadcast fax and credit card promotions. Worked closely with call center operations and the e-commerce business unit to coordinate all marketing programs and resulting forecasts. Directed the creative development, planning, selection and distribution of 24 catalog titles with a total circulation of 60 million books. Oversaw an advertising budget of $7 million. Directed the complete redesign of the commercial catalog from a promotional vehicle to a business reference tool. The result of this enhancement was an 18% increase in business which established Office Depot as the undisputed leader in the office supply industry for small and medium sized businesses. Assisted in the selection and implementation of a NCR data warehouse and CERES marketing system that greatly enhanced database marketing capabilities. Developed newdirect mail program infrastructure to fully leverage transactional data of 960,000 delivery customers and 3.5 million retail customers. Oversaw all direct mail programs designed to increase contact frequency and purchase activity of specific customer segments. Directed the marketing and promotion of Office Depot business credit card products. Demonstrated the enhanced "LTV" of this program, enabling a 50% increase in marketing investment over two years.

Led all Direct Marketing functions of the domestic mail-order business for L. L. Bean including: advertising, new customer acquisition, customer retention marketing, loyalty program development/testing, sales forecasting/reporting and catalog operations. Directed the planning, selection and distribution of 52 individual catalog titles to 30 million L. L. Bean customers for an annual circulation of 130 million books. This annual catalog budget of $100 million contributed to the significant growth in business from $650 million to $955 million over a 5 year period. Directed the development, planning and execution of a national advertising campaign in 110 publications with an annual budget of $18 million. Demonstrated the payback foradditional print and TV advertising expenditures growing from $3 million in 1993 to $18 million in 1997. Responsible for acquiring 1 million new customers annually for L. L. Bean through a variety of prospecting channels including: advertising inquiries, list rental relationships and several segmentation/data modeling application. Responsible for the creation of the L. L. Bean Outdoor Advantage loyalty program. This was a key strategic partnership with Visa and MBNA that resulted in the second fastest growing co-branded program in the history of the bank. Directed all aspects of the development and reporting of sales forecasts to support pertinent functions of the corporation. Directed communication forums to ensuremarketing programs were well integrated with front-line operations, guaranteeing high level of customer service.

Directed all aspects of the corporate strategic planning process including: market and competitor assessments, industry trends, customer research, economic indicators and internal key performance metrics. Coordinated development of the corporate strategic plan and its communication to over 600 employees.Manager, Merchandise Planning and Allocation (L. L. Bean)

Masters Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Forestry