Greg Ahearn Email & Phone Number

California, United States

New York, NY, US

The Toy Association™, Inc. represents all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, whose 900+ members deliver over $41 billion in U.S. domestic toy sales annually, generating an estimated U.S. economic impact of $102.8.

Los Angeles, CA, US

• One of the largest independent advertising agencies in the U.S. providing full-service capabilities for clients including F500 Toyota, McDonalds, Best Buy Health as well as Lively, Smart & Final, Warner Bros., Asana.
• Delivered ~$10MM growth in client fees accounting for 40% increase in agency revenues.
• Posted 87% growth in new client fees winning pitches for Smart & Final, Asana, Dice and WB.
• Drove strategy to reimagine the agency with new mission, values, logo, website, and pitch materials.

San Francisco, California, US

• The world’s global leader in mobility including rideshare, food delivery, freight, and emerging transportation. Managed teams responsible for Uber master brand, Rider and Driver marketing strategy, and creative.
• Increased rider gross bookings/LTV and overall driver satisfaction through innovative marketing, creative, and media strategy integrated across U.S. and Canada.
• Directed all Uber global brand work including corporate identity, Moving Forward brand reputation campaign and first ever national brand advertising campaign “Doors Are Always Opening”.
• Led global marketing alignment – Brand, Performance Mktg, Creative & CRM.
• Executed integration of 110+ team members into best-in-class internal creative agency at Uber.

Emeryville, California, US

• #1 global manufacturer of technology-based educational consumer products for kids. Responsible for six core global teams with a focus on marketing, e-Commerce, strategy, product/content plans, creative services..
• Built LeapPad and LeapFrog Learning Content into world’s #1 selling toy for 4 straight years.
• Created first-of-its-kind children’s digital app store culminating in $65M of incremental sales.
• Achieved #1 educational brand in the industry with innovative “LeapFrog Ahead” campaign.

Parsippany, New Jersey, US

• Largest retailer of toys in the world. F500 company with over 1,500 stores in 35 countries. Departed at highest sales and EBITDA in company history. Led global marketing and ecommerce for Toys R Us and Babies R Us..
• Five consecutive years of increased store sales and $1B+ in EBITDA from 2008 through 2012.
• Optimized $300M budget through data driven ROI focused on performance and campaign testing.
• Built and launched Rewards “R” Us loyalty program, increasing sales by $50M and increasing LTV.
• Transformed marketing through the introduction of new digital channels and innovative campaigns.
• Board member of TRU Children’s Fund, raising $19M for Autism Speaks and $42M for Toys 4 Tots.

Parsippany, New Jersey, US

• Promoted to manage Store Merchandise Planning, Visual Programs and New Prototypes for 670+ U.S. retail stores with $7.1B in sales. Scope: U.S. store leadership team Size: $7.1B Revenues Team: 75 Budget: $90M Capital.
• Drove 20% sales increase with launch of combined Toys “R” Us and Babies “R” Us store format.
• Grew category sales 25% through industry leading front-of-store feature shops for major entertainment events such as Barbie, Star Wars, Xbox, Batman, and more.

Parsippany, New Jersey, US

• Managed Website Operations, Product Merchandising, Marketing, Finance, Business Development, Project Management and Creative Services. Scope: U.S. Ecommerce team lead Size: $376M Revenues Budget: $50M Team: 75 Key.
• Built Toysrus.com into #1 online toy retailer, greater than Amazon, Target, and Walmart, combined.
• Drove annual double-digit sales growth ($50M to $376M) achieving profitability in 2004.
• Created global ecommerce network and industry’s first omni-channel baby registry and toy wish list.
• VP of Marketing and Business Development for Toysrus.com/Babiesrus.com from 2000-2002

Pawtucket, RI, US

• Led Product and Marketing Strategy for OddzOn toy division at $5B maker of children’s consumer products and electronics. Scope: Global Brand Marketing Size: $106M Revenues Budget: $15M Team: 8 Key Achievements:
• Drove +41% increase in Koosh brand, +34% in Koosh Sports, +150% in Vortex, and +108% in Rubik's brand puzzles and game sales. Achieved with team through product innovation, brand extensions, strong marketing and.

El Segundo, California, US

Led product and marketing strategy for Mattel Sports brands including Wham-O, Aviva, Hacky Sack, Frisbee, and Morey Body Boards. Managed all aspects of toy industry’s #1 large doll in 1993 - Jennie Gymnast.Scope: Category marketing lead Size: $35M Revenues Budget: $5M

Led strategy for key agency clients Arts & Entertainment Network, Inc. Magazine, and Westvaco Paper.

Bachelor Of Science In Business Administration, Major: Marketing

Master Of Business Administration (Mba), Marketing / Finance