Greg Alder work email
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Greg Alder personal email
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SEE WHAT'S POSSIBLEI help clients ignite their creativity to solve unsolved problems, see unseen opportunities and reimagine their future. WHY CREATIVITY?Creativity is THE essential soft skill of the 21st century (Sir Ken Robinson), the most important human resource (Edward de Bono), absolutely essential (Forbes), and the 3rd most critical skill for the future of work (World Economic Forum).At 5, 98% of us were creative geniuses (NASA-funded study). By 25, only 2% still are.We have lost the very skill business needs today. That's where I come in.I help clients rediscover their dormant creative genius, then harness this to discover untapped brilliance in themselves, and transform their futures.I show them how to ignite creativity to develop commercially valuable IP, create a magnetic brand, turn a buyer’s market into a seller’s market, reduce staff turnover, boost productivity, reduce costs and turn customers into brand advocates.SELECTED CLIENTSPast/present clients include Breville, Times Group of India, Procter & Gamble Latin America, Governance Institution of Australia, Jumeirah Hotels, College of Law, Singapore Airlines, Marie Claire, Johnson & Johnson, McDonald's, Regional Development Australia, Diageo.PUBLICATIONSBooks include The Fine Art of Losing Clients (https://fineartoflosingclients.com). Hello Leonardo: Reignite your inner genius (the book of my creativity program). I blog on leadership, creativity, innovation, branding, communication & learning.SPEAKINGKeynote speaking engagements include National Press Club of Australia, Mumbrella360, Regional Development Australia Innovation Awards. Speeches include The Mass Murderer's Guide to Killing Innovation, The 10 Second Rule (on the subconscious mind's influence on branding) and The Fine Art of Losing Clients.
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Independent DirectorIifBilambil Heights, Nsw, Au -
PartnerConnections2Asia Jan 2022 - PresentConnections2Asia creates opportunities, builds networks, provides legal advice, marketing skills and business development strategies to businesses seeking to launch or expand into APAC markets. -
CeoReboot Institute Mar 2016 - PresentSydney, New South Wales, AuDesigning & facilitating transformative programs and workshops. Online and face-to-face. Idea generation, innovation acceleration, creating power brands, finding & engaging audiences worldwide, marketing strategy and communications. -
Ceo At GregaldercoGregalderco Apr 2011 - PresentSydney, Nsw, AuClients have included Toyota, Jumeirah Hotels, Marie Claire, News Corp, Lonsec Fiscal, Volvo, Woolworths, Pharmacy Guild of Australia, College of Law, Radio Mirchi India, Foxtel. Programs & services have included brand strategy, brand comms, new product development, new business development, digital marketing.In my clients' words: "An economic stimulus on 2 legs" "Differentiation, creativity and exceptionally intelligent relevance""The memories of your incredible workshop will stay with me forever""An invaluable business resource and partner" "Brilliant!" -
CeoRocket Science 2000 - 2011Big ideas for clients of all sizes. Creator of communications campaigns for clients including Toyota, Sony, Kimberly-Clark, Vodafone and Panasonic in Australia, Lexus in Japan and Cadbury-Schweppes in the UK.
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Director Of Creative Services At Leo Burnett MexicoLeo Burnett México 1998 - 2000Cuajimalpa De Morelos, Mexico City, MxManaging a team of 32 writers, art directors, print and TV production. Responsible for creative development for all the agency's clients which included McDonalds, Kellogg's, Coca-Cola and Procter & Gamble. One of Latin America's most awarded agencies. -
Creative Director & Board Member At Leo Burnett AustraliaLeo Burnett 1991 - 1998Chicago, Illinois, UsCreative Director responsible for clients including Diageo, Kellogg's and AMP. Board Director. My Bundy R Bear campaign for Diageo's Bundaberg Rum launched in 1994 (and ran for 16 years). In its first year, Bundaberg Rum sales grew 14% (in a dark spirit market falling 5% per annum). Bundy overtook Jim Beam as Australia's biggest selling dark spirit. We sold $100,000 of Bundy merchandise and built a database of 40,000 Bunday fans - in one month. -
Creative Director & Board Member At Connaghan & MayConnaghan & May 1984 - 1991At the time, Australia's leading independent advertising agency, with clients including Brown Forman, Lion Nathan, Frito-Lay, General Foods, Avis, Subaru and Cerebos. Merged with Leo Burnett in 1991.
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Writer & Shareholder At Phillips Horne GreenlawPhillips, Horne, Greenlaw 1980 - 1983A mid-sized independent advertising agency based in Sydney that punched above its weight. Clients included Singapore Airlines and Ronson.
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Creative Group HeadClemenger Bbdo Oct 1977 - Apr 1980Australia, AuClients included Hoover, Pizza Hut, Smith Kline French, Birds Eye. Favourite campaign I created in this period? A series of 6 commercials with John Cleese for Ingham's Frozen Chickens. -
WriterBbdo Worldwide Mar 1977 - Oct 1977New York, Ny, UsAt the time one of the UK’s best creative teams under CD Tim Delaney. The only downside? Copping grief over Australia’s miserable cricket performance that summer.
Greg Alder Skills
Greg Alder Education Details
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UnswPsychology -
Sydney Church Of England Grammar SchoolGerman
Frequently Asked Questions about Greg Alder
What company does Greg Alder work for?
Greg Alder works for Iif
What is Greg Alder's role at the current company?
Greg Alder's current role is Independent Director.
What is Greg Alder's email address?
Greg Alder's email address is gr****@****lder.co
What is Greg Alder's direct phone number?
Greg Alder's direct phone number is +614145*****
What schools did Greg Alder attend?
Greg Alder attended Unsw, Sydney Church Of England Grammar School.
What are some of Greg Alder's interests?
Greg Alder has interest in Regional Innovation, Cooking, Economic Empowerment, Rugby, Education, Environment, Literature, Photography, Science And Technology, Human Rights.
What skills is Greg Alder known for?
Greg Alder has skills like Brand Development, Advertising, Marketing Strategy, Entrepreneurship, Email Marketing, Social Media Marketing, Creative Strategy, Online Marketing, Marketing Communications, Digital Marketing, Corporate Branding, Digital Strategy.
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