Innovation Coach
Brisbane, Australia
I developed the Square Watermelon Innovation Program to help businesses of all sizes, across every industry, to disrupt their industry from within and become the new industry standard.After the better part of 10 years working in senior roles in small and mid-tier businesses, business turnarounds and in my coaching work, I had achieved a lot but nothing remarkable. I was frustrated at the increasingly "Same same but trying to APPEAR different" approach to Marketing, rather than a genuine… Show more I developed the Square Watermelon Innovation Program to help businesses of all sizes, across every industry, to disrupt their industry from within and become the new industry standard.After the better part of 10 years working in senior roles in small and mid-tier businesses, business turnarounds and in my coaching work, I had achieved a lot but nothing remarkable. I was frustrated at the increasingly "Same same but trying to APPEAR different" approach to Marketing, rather than a genuine attempt by traditional businesses to stand up and stand out for doing something NEW, something completely unique, something better and more valuable than what everyone else was doing.I realised that it wasn't so much that nobody wanted to be DIFFERENT (I've never met a business owner who didn't want to be different, better than everyone else in their industry) but moreso that they had fallen into the trap of getting the Marketing horse before the "Something Worthwhile to Market" cart. Most traditional businesses (in traditional industries) either didn't know HOW to INNOVATE their product/service offering OR they didn't think about INNOVATION as a viable option for their business ("Innovation is for technology, IT, creative industries"), and so they instead focussed on how to Market their products/services better, rather than making a markedly better product/service that could much more easily be marketed.So I set about solving the problem and in the process Square Watermelon was developed as a simple system to help any business, of any size, in any industry, to innovate and create a completely new benchmark in their industry...just like the Square Watermelon that turned the "Round" Watermelon industry on its head. Who could have possibly dreamed that the humble old watermelon could (or even should) be INNOVATED to make a BETTER watermelon...and one that sells ups a storm and demands prices more than 10 times it's poor country cousin the round watermelon. Show less