Gregory Alford Email & Phone Number

Coaching services provide a framework to increase self-awareness of strengths and weaknesses and development of action plans to increase emotional intelligence and productivity during career and life transitions.Consulting services for small businesses with a focus on traditional and digital marketing, SEO, CRM, social media strategy, internal.

Chicago, IL, US

Health Care Service Corporation is the country's largest customer-owned health insurer and fifth-largest health insurer overall, with more than 18 million members in its health plans in Illinois, Montana, New Mexico, Oklahoma, and Texas. HCSC is an independent licensee of the Blue Cross and Blue Shield Association.Provide strategic planning, content.

Arlington Heights, Illinois, US

• Develop and execute the marketing strategy for multiple hospital service lines, including cardiovascular, orthopedic, GI, behavioral health, and Northwest Community Healthcare Medical Group to drive volume growth..
• Created and executed a colonoscopy trigger campaign that generated revenue 60x marketing investment.
• Led behavioral health services direct mail campaign that generated revenue 25x marketing investment.
• Increased earned media by 60 percent in one year.
• Aligned internal and external publications to reflect the organization’s strategic objectives.

Itasca, IL, US

• Led the development of advertising and PR campaigns to increase organ and tissue donation rates. Drove the development of a new culture initiative, internal and external communication, enhanced media relations.
• Led creation of multi-media marketing campaign that increased organ donation rates in the targeted communities by 45 percent in 2015 and 2016.
• Initiated a media relations plan that dramatically increased earned media with high profile placements on Chicago Med, Chicago Tribune, Chicago network TV news, The Atlantic and Crain’s Business.
• Guided employee-created Behaviors of Excellence culture campaign, increased engagement scores.

Rosemont, IL, US

• Responsibilities included developing and implementing an organizational strategy for B2B and B2C marketing, branding, internal communications, media relations, social media platforms, and media relations. Served on the.
• Initiated a media relations plan that increased Share of Voice among the four largest hospice providers from 0.6 percent in Q2 2013 to 16 percent in Q4 2013.
• Increased Facebook engagement by 67 percent in nine months and launched a YouTube account.
• Refreshed brand elements and standardized promotional materials to cut costs by 30 percent.

Downers Grove, Illinois, US

• DIRECTOR, PUBLIC AFFAIRS & MARKETING, ADVOCATE LUTHERAN GENERAL HOSPITALMember of the Executive Management Team. Direct all site marketing, internal communications, media and government relations. Accountable for.
• Captured $2.7 million in earned media, an unprecedented 65 percent increase in two years.
• Restructured its internal newsletter and increased readership levels to 65 percent, contributing to a 97th percentile ranking in associate satisfaction.
• Increased awareness of pediatric services 15 percent by developing executing successful media relations and public relations strategies.
• Supported growth initiatives that led to an increase in market share of 14 percent.DIRECTOR, MARKETING & BUSINESS DEVELOPMENT, ADVOCATE BROMENN MEDICAL CENTERLed up to 13 direct reports in managing all marketing and.
• Increased market share from 52 percent to 59percent by running aggressive marketing campaigns and amplifying community presence through screenings, wellness services and B2B partnerships.

Mokena, IL, US

• PROVENA COVENANT MEDICAL CENTER and PROVENA UNITED SAMARITANS HOSPITAL URBANA AND DANVILLE, ILInnovated and implemented highly effective marketing and public relations campaigns for two mid-sized hospitals, physician.
• Executed cohesive, multimedia marketing campaign for the “Powerful Healing” brand. The new theme was adopted across the system.
• Earned a Gold Astor Award for Physician Direct Mail Series (2008).

Peoria, Illinois, US

• OSF SAINT ANTHONY MEDICAL CENTERROCKFORD, ILPromoted from Associate to Coordinator to Manager to better support all aspects of marketing and communications. Professional scope included brand development and.
• Collaborated with service line leaders to develop and implement strategic marketing plans.
• Leveraged media contacts to more than triple annual earned media.
• Championed two award-winning website redesigns that quadrupled web traffic in three years.

Master’S Degree, Psychology

Leadership, Career Transition And Personal Coaching

B.A., Liberal Arts