Greg Manning Email & Phone Number

Lead the development of strategic & tactical action plans. Establish priorities and processes to optimize execution. Develop team competencies to drive capabilities.• Latin America Coverage (2022-2023)• Europe, Asia & Middle East Coverage (2020-2022)• Implemented 3 price increases that enhanced profitability and drove share gains.• Realized production synergies by eliminating unique items and replacing with core items.• Drove business intelligence at zero cost through sourcing of distributor sell out data.• Developed scalable tools to drive business intelligence that were adopted across team.

Toronto, Canada Area

Develop strategies and tactics to optimize performance in a highly competitive yet declining category within a defined trade budget.• Instituted “Scenario Planner” that enabled field team to quickly optimize promotional efficiency of trade ads leading to elimination of poor ROI promotions with minimal volume impact. • Provided leadership weekly guidance on performance and identified opportunities that when realized closed $15mm gap to plan.• Led the integration of acquisitioned business into the trade planning process and completed process two months ahead of prior year.

Toronto, Canada Area

Category sales planning role coordinating a sales team across multiple countries and time zones delivering a sales target of $75mm.• Led the integration of the International Sales Team into the Canadian business unit.• Identified and implemented team development and process improvements to improve team efficiency and effectiveness.• Introduced credibility across organization through clarity of communication and delivering on commitments.

Toronto, Canada Area

Finance role mandated to improve absolute profit and net revenue in a flat to declining trade environment. Drive trade efficiency culture change across sales organization.• Authored and secured organizational buyoff to team charter and execution plan.• Collaborated with field sales personnel to optimize the promotional efficiency on trade ads to reduce trade spending by $5 million while maintaining volume.• Introduced portfolio management process to increase trade efficiency through trade redistribution to mitigate category and market issues.• Developed training curriculum for sales and taught inaugural class for 30 account managers.

Toronto, Canada Area

Lead the development and execution of strategic sales initiatives within customer stratification, channel development and “go to market” policies. Identify and execute process optimization initiatives. • Developed/Initiated “action plan” to achieve performance opportunities identified in Advantage Study projected to achieve top tier performance reviews.• Delivered process simplification highlighted “best in class” by legal function for its overall benefit.• Drove the development and execution of a full day training session for 100 marketers to educate them on selling to the consumer “through” the customer.• Chosen to participate in an ad hoc business crisis triage team to identify issues and develop action plans and processes for customer team execution. Implementation of recommendations drove a sales improvement of $8 million.

Toronto, Canada Area

Deliver $250 million category financial plan. Develop and execute the joint business plan. Serve as the expert in the analysis of syndicated data and household panel data leading to key insights and business recommendations on key sales controllable of distribution, assortment, pricing & promotion.• Exceeded annual plan for 3 consecutive years. Growth in year two accounted for 100% of Kraft corporate growth in three categories.• Acknowledged best of 4 teams in winning “Top Performing Team” for two consecutive years based on KPI performance in the areas volume growth, share growth, %AR Current, Forecast Accuracy & Trade Management.• Created an award-winning joint business plan “profit model” under tight timelines that tracked and forecasted all KPIs across multiple formats. Model was instituted across all teams.• Secured a preferred vendor agreement that saw the development of a new line of refrigerated pourable dressings that displaced control label and drove incremental sales of $1.2 million annually.

Toronto, Canada Area

Lead the development of national strategic & tactical category action plans, establish priorities consistent with the Customer’s goals & objectives, market share & overall category profitability. Serve as the expert in the analysis of syndicated data and household panel data leading to key insights and business recommendations on key sales controllable of distribution, assortment, pricing & promotion.

Toronto, Canada Area

Sales and customer champion in the development of all strategies and tactics relating to defined categories. Develop category and brand business goals, trade pricing strategies and tactics to ensure achievement of the annual contract. Manage the achievement of Oscar Mayer results through distributor.-> Collaborated with distributor to develop a simplified trade program for “harvest” business that reduced administration by 20% and trade by 10% with no impact to volume.-> Won North American award for shelf life extension project that reduced D&U by 43% and drove significant gains in supply chain efficiency and customer service level.-> Championed a price increase on KD that drove the RSP above $1 driving improvements in both retailer and Kraft profitability while offsetting the resulting volume loss through the launch of a new category segment.-> Successfully defended competitor dumping allegation to the Canadian International Trade Tribunal thereby preventing punitive duties being applied to a core growth business.-> Developed the trade strategy and contingency programming in support of two new lines of frozen pizza that exceeded distribution targets by 9%.

Canada

Deliver $60 million category financial plan. Lead the development of national strategic & tactical category action plans; establish priorities consistent with the customer’s goals & objectives, market share & overall category profitability.-> Achieved strong growth of +26% / +16% achieved through focus on business fundamentals of distribution and seasonal merchandising.-> Built a cohesive geographically diverse team through a shared commitment to the teams charter, open lines of communication and new electronic sharing capabilities-> Collaborated with Wal-Mart on a custom merchandiser that achieved full year budget in 5 months.-> Mitigated risk associated with a trade redesign (reduction) by expanding distribution to partially offset lost trade generations and maintain customer engagement.

Toronto, Canada Area

Responsible to deliver sales revenue and share objective through identification of and capitalization on account opportunities while serving as the critical link between the Customer and Kraft. Plays a leadership role within the CBT by leading project, coaching and mentoring others, mastering systems, trade management, forecasting as well as insight data. (Business Size: $16mm)

Toronto, Canada Area

Lead retail sales team to effectively deliver category plans & priorities. Coach and train sales reps to optimize in-store environment in order to deliver business plans. Accountable for sales growth, merchandising performance & product distribution