Content Marketing—there’s a lot of chatter regarding its importance, but how often is content developed and delivered effectively? There are several hurdles that can trip up even the best producers in the rush to get the word out. First, the content itself is DOA because it doesn’t address basic benefits and needs. Second, the message is not coupled to the appropriate media. Third, the content misses its mark, never finding its way to the appropriate customer. As an “ancient mariner” marketer, who has learned some hard lessons and worn a rotten albatross or two, I have developed skills to overcome these basic hurdles.As a writer, I’ve worked across a broad range of industries, companies and media. I’m able to get up to speed quickly, delivering marketing content that’s creative, concise and—most importantly— addresses client priorities. As a gut check, I ask myself: “Does this content offer readers a solution to make their lives better?” If the answer is “no,” my message is a time waste and potential “bad-will” generator.As a marketing project manager, I have produced communication vehicles that run the gamut—everything from live corporate events to videos to website content. Given my familiarity with most media, I know how to pair content to the right delivery mechanism, which obviously depends on the audience.As a strategist, I know how to design a campaign that targets its intended client audience. Many people hear the word “campaign” and think: “Launch everything in the arsenal; we’re bound to hit something.” I realize that a good campaign must be selective in its choice of tools and objectives.Specialties: Business/Marketing/Social Media WriterQuality Assurance: Editor/Proofreader/Data ReviewContent AutomationBrand Development/Differentiation