With a successful career in communications and marketing, I have focused on creating value for businesses in healthcare, pharmaceutical, automotive, electronics, packaging and technology markets. My approach is to understand business needs, formulate a communications and marketing strategy that includes SMART goals and then activate and measure progress to plan. I am a highly skilled and creative professional who enjoys collaborating with individuals and teams across a matrixed organization, however I am also comfortable working as a sole contributor when needed. It is this type of agility and situational awareness that helps me continuously adapt to evolving business needs. My journey has provided me opportunities to both grow and learn new skills by being open to and embracing change. I have successfully crafted key messages, narratives, talking points and presentations for C-suite leaders, supported large company branding initiatives, updated websites, created sales collateral and even lead a North America marketing team to support revenue growth in the region. I have found that having a positive and open mindset has propelled me to take on new challenges, such as leading a sales and marketing team through a series of workshops on Power Messaging and Power Selling. This experience allowed me to sharpen my project management and influencing skills.Throughout my tenure in both public and privately held companies, I have learned that maintaining great relationships with people from diverse backgrounds, gaining clarity on objectives and focusing on strategic outcomes are what have helped me to provide value, elevate brand awareness and preference, increase net promoter and employee satisfaction scores.My passion is developing communications that are engaging, supported by facts and appeal to both the head and heart. How can I help you meet your objectives?
Listed skills include Marketing Communications, Strategy, Strategic Communications, Cross Functional Team Leadership, and 44 others.