Greg Apps Email & Phone Number

Wilmington, Delaware, United States

- Work closely with Global Marketing Program Managers and Global Marcom Specialist colleagues to develop the global campaign strategy and design - Work with Global and Regional Marketing Program Managers to identify, develop and implement an effective campaign design to meet key business objectives and additional KPI’s (per the annual operational plans) - Ensure adherence to Agilent brand and design standards and consistent messaging across programs, campaigns and deliverables - Leads the development and delivery of all campaign assets such as eDM, landing pages, multi-media, media, web pages, key sales collateral (brochures, flyer) and campaign announcements on time and on budget - Work with Agilent internal groups and external agencies for development, localization and implementation of campaign assets - Track and analyze campaign performance metrics to continually optimize campaign outcome. Provide monthly campaign dashboard to monitor campaign effectiveness and provide recommendations to optimize results - Review and discuss campaign strategy and results with global and regional MPM and PLs/Segments stakeholders during quarterly marketing planning/review meetings to ensure strategic goals are met - Collaborate with internal clients and stakeholders such as Product and Segment Marketing, Global and Regional Marketing Program teams, and external partners to facilitate quality and timely delivery of projects - Own campaign budget allocation and cost tracking in Agilent systems to support ROMI analysis - Maintain projects and documents in Agilent databases and content management systems

Newark, De

• Working with leaders and other Associates to develop, implement, and evolve effective communication strategies and tactics that share information, reinforce key messages, align and challenge teams and Associates, promote a common language, recognize achievement, support change and enhance engagement among Associates• Supporting Associate communications for six facilities across three major regions (Americas, EMEA & APAC)• Working with leaders and other Associates to develop and implement effective communications strategies and tactics that protect and enhance Gore’s reputation among varied stakeholders in the communities in which Gore operates• Leveraging the latest Enterprise best practices to enable effective global/virtual relationship/trust building among global leaders and Associates• Working with leaders and other Associates to develop, implement, and evolve effective feedback mechanisms to support continuous improvement and identify issues• Serving as a skilled, knowledgeable communications consultant, especially regarding Associate engagement, change management and community relations• Developing and maintaining productive relationships within the Enterprise communications team, as well as full service agencies and freelance talent• Ensuring that communication efforts embody the GORE® brand and culture in both message and design• Participating in the ongoing development and implementation of the global Gore Enterprise communications vision and supporting strategies and tactics

Elkton, Md

Understand and Communicate the Value of Gore Products• Communicates in alignment with product positioning• Develops key messages for all relevant users in the value chain• Understands competitive landscape• Effectively and proactively articulates value proposition to target audienceEnsure Alignment of Marketing Communication Strategy with Marketing/Business Strategy• Drives and measures marketing communications objectives, plans, and strategies• Partners with business teams to implement marketing communication plan• Ensures marketing communications efforts align globally• Evaluates marketing communication contribution to marketing/business goalsSupport and Grow the Value of Enterprise Brands• Supports Enterprise branding architecture and strategies• Protects the portfolio of Gore brands• Translates brand reflective messages into target audience specific language• Delivers consistent brand reflective experiencesApplies Market Knowledge throughout the Value Chain• Understands and integrates the voice of the customer/end user• Leverages customer/market insights to create a differentiated communication plan• Understands buying influences within the value chain• Uses knowledge gained from product and/or market testsUnderstanding and Using Customer Insights• Understands customer attitudes and behavior to improve the customer experience• Understands market trends and the implication to the communications plan• Aligns Gore's resources to support communication strategyUses Accepted Marketing Practices to Develop Marketing Strategy• Leverages existing tools that support business plans and objectives• Evaluates effectiveness and efficiency of marketing strategy• Prioritizes marketing activities for greatest impact• Effectively selects and manages external vendors and other service providers

Newark, De

Siemens Healthcare Diagnostics Acquired Dade Behring Inc. in 2007Drug Testing Diagnostics • Develop marketing communications strategic plan • Execute key deliverables to support marketing strategy• Manage the Drugperspectives.com educational website• Ensure Drug Testing messaging and positioning is accurate and kept current on Siemens website• Support customer-interfacing trade shows and eventsIntegrated Clinical Chemistry/Immunoassay Systems • Develop marketing communications strategic plan • Execute key deliverables to support marketing strategy• Ensure Integrated CC/IA messaging and positioning is accurate and kept current on Siemens website• Support customer-interfacing trade shows and eventsProject Lead for xperspectives.com websites• Responsible for managing vendor relationship and budget • Develop xperspectives.com strategy and plan• Ensure that content is accurate and kept current• Execute plan on budgeteMarketing Communications Lead• Responsible for ensuring marketing messaging and branding are aligned with print channel• Develop long-term content management plan for website• Develop content calendar for featured products and new products and services• Support eBusiness and Marketing/MarCom teams

Newark, De

Integrated Clinical Chemistry/Immunoassay Systems • Develop marketing communications strategic plan • Execute key deliverables to support marketing strategy• Ensure Integrated CC/IA messaging and positioning is accurate and kept current on Dade Behring website• Support customer-interfacing trade shows and events• Responsible for developing sales and promotional items to support marketing plan and increase revenue• Execute key deliverables to support marketing strategy• Serve as Quality Management Representative for US Marketing Team