Greg Aronoff Email & Phone Number

As the Marketing and Multimedia Manager for OSU's Professional and Continuing Education, I specialize in crafting engaging narratives and data-driven content strategies that consistently boost online student enrollment. With a track record of successful initiatives, including website redesigns and SEO optimization, I navigate both traditional and digital channels adeptly, producing impactful outbound advertising and compelling inbound content. My proficiency extends to video production, encompassing screenwriting, editing, and DSLR filming. I collaborate seamlessly with cross-functional teams to deliver results-driven marketing campaigns.🔹 Highlights:* Led the design and development of cutting-edge websites, such as www.workspace.oregonstate.edu/, www.opencampus.oregonstate.edu and www.recovery-iowa.org/.* Managed marketing for 40+ programs, achieving consistent online student enrollment growth.* Notable success in improving SEO rankings and enhancing program visibility.* Produced compelling downloadable resources on topics like academic success and learning strategies.🔹 Marketing Competencies:* Data-driven approach to campaign execution.* Expertise in planning and implementing communication strategies.* Proficient in managing inbound marketing and lead generation efforts.🔹 Video & Multimedia Competencies:* Proficient in screenwriting, non-linear video editing, and DSLR filming.* Experience in shaping concise and engaging videos from raw footage.* Strong collaboration skills in directing video production and communication with stakeholders.

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Denver, Co, Us

CRM• Worked with Microsoft Dynamics CRM specialist to create a unique student recruitment tool, which has helped me improve and streamline our tactics and ultimately increase recruitment results and retention rates.• In essence, I track, analyze and adjust all marketing efforts throughout the lifecycle of our students, from initial visit all the way through to graduation.AUTOMATED MESSAGING• I write all of the automated messages, tailoring them to each of the 30+ degree programs • As part of the top-of-mind trickle campaign, I research and write downloadable papers on things like Goal Setting and Time Management, which besides being helpful, also reinforce positive behaviors toward applying for a degree.MARKETING MANAGEMENT and PLACEMENT • Optimize advertising allocation and strategic placement by reviewing past marketing trends and analyzing performance analytics and deliverables.• Concept out, create (write and manage design team) buy and place all advertising, (Google search, Google network/re-marketing, YouTube, LinkedIn, Pandora, Monster, etc).• Create and manage inbound and outbound marketing, collateral and social media.• Track and analyze results.

Denver, Co, Us

• As the sole copy writer, I wrote all outbound advertising (direct mail, radio/Pandora, newspaper, billboards,), all inbound marketing (SEM, SEO, PPC, enewsletters, email), social media, and any and all marketing collateral.• Generated advertising concepts and assisted in the placement strategy. • Researched and created audience personas (based on Myers Briggs and other psychological assessments) in order to reach key audience on a deeper level.• Wrote, edited and maintained content throughout the CU Online website.• Produced program/course videos, in which I wrote the scripts, directed talent, and helped edit the audio and visual components.• For our marketing team, I served as a liaison between our department and the schools and colleges to ensure all content was accurate, and up-to-date.

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