Greg Aronoff Email & Phone Number

As the Marketing and Multimedia Manager for OSU's Professional and Continuing Education, I specialize in crafting engaging narratives and data-driven content strategies that consistently boost online student enrollment. With a track record of successful initiatives, including website redesigns and SEO optimization, I navigate both traditional and digital.

Dateafied is a startup company that verifies a person's own background to show they've been vetted for online dating.

Denver, CO, US

• CRM
• Worked with Microsoft Dynamics CRM specialist to create a unique student recruitment tool, which has helped me improve and streamline our tactics and ultimately increase recruitment results and retention rates.
• In essence, I track, analyze and adjust all marketing efforts throughout the lifecycle of our students, from initial visit all the way through to graduation.AUTOMATED MESSAGING
• I write all of the automated messages, tailoring them to each of the 30+ degree programs
• As part of the top-of-mind trickle campaign, I research and write downloadable papers on things like Goal Setting and Time Management, which besides being helpful, also reinforce positive behaviors toward applying for.
• Optimize advertising allocation and strategic placement by reviewing past marketing trends and analyzing performance analytics and deliverables.

Denver, CO, US

• As the sole copy writer, I wrote all outbound advertising (direct mail, radio/Pandora, newspaper, billboards,), all inbound marketing (SEM, SEO, PPC, enewsletters, email), social media, and any and all marketing.
• Generated advertising concepts and assisted in the placement strategy.
• Researched and created audience personas (based on Myers Briggs and other psychological assessments) in order to reach key audience on a deeper level.
• Wrote, edited and maintained content throughout the CU Online website.
• Produced program/course videos, in which I wrote the scripts, directed talent, and helped edit the audio and visual components.
• For our marketing team, I served as a liaison between our department and the schools and colleges to ensure all content was accurate, and up-to-date.

• The Art of Acting Out is a web series that follows Phill Collins (the barista) on his journey of becoming an actor. In Denver. And the challenges he has to overcome (questionable auditions, a shady manager, and a gun.
• Met and broke overall story with the producer, actor and director of photography (non-writers), and translated rough ideas and suggestions into a coherent and singular story
• Broke and outlined each episode
• Wrote all eight filmed episodes along with five additional episodes for season two
• Re-wrote dialogue on setDIRECTING
• Auditioned cast, and interviewed crew