Greg Garrison π Email and Phone Number
Greg Garrison π work email
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Greg Garrison π personal email
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The two things companies are looking for when it comes to their data analytics are Trust, and Strategic Guidance. Firstly, stakeholders need to trust that the data being reported is accurate and relevant to their business-goals. Once trust is established it allows for the data to be used in a strategic manner, leading to improved results and success. I have had the pleasure working across numerous industries and clients throughout my decade within marketing agencies. Through my time working within, and leading, marketing departments I have had the pleasure helping companies across industries make more effective use of their data. Offering strategic guidance and partnership with strategy, media, tech and website teams in addition to BI reporting development and refinement for campaign and executive-level reporting. A few of the standout clients that I have had the pleasure of working with are:- USPS- Coca-Cola- Cigna Healthcare- Verizon- Ricoh- Rocky Mountain Health Plans (United Healthcare)- Backpacker's Pantry- FedEx- Sherwin Williams- Hormel Foods- Talking Rain- Posh Peanut
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Director Of Measurement & AnalyticsDelve Oct 2024 - PresentLouisville, Colorado, Us
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Director Of Performance AnalyticsMrm Apr 2022 - Sep 2024New York, Ny, Us-Cross-team collaboration-Creation and management of executive-level and tactic-level BI hubs-Manage data pipelines and data governance-Partner directly with clients and senior leadership to develop omnichannel measurement strategies. Channels include: ABM, Paid search, Programmatic, Email, Direct Mail, Paid social, Traditional media, Website, Brand, Internal Sales Systems-Develop A/B, Multivariate and Incrementality test plans-Project & team scoping-B2B & B2C clienteleKey Clients:- USPS- Cigna Healthcare- Edelman Financial Services- Verizon- Coca-Cola -
Associate Director Of Marketing Analytics & InsightsParallel Path Digital Marketing Agency Jan 2020 - Apr 2022Boulder, Co, UsPrimary Clients:- Rocky Mountain Health Plans- OliveAI- Nationwide Children's Hospital - Colorado Children's Hospital- Ascent ProteinResponsibilities:- Department lead- Strategize and uncover the high-impact on-site actions and conversions that correlate with website/brand success- Craft the on-site data collection strategy to provide easy-to-understand and impactful data- Manage data governance and tracking- Create and place Google Analytics, Google Ads, Facebook Ads, etc. tags on the website via Google Tag Manager- Strategize, format, and automate weekly, monthly, and quarterly reports2020 winner of the "Indomitable Spirit" awardAward detail- We see opportunity in everything. Itβs not the critic who counts - itβs the one who brings courage, optimism and enthusiasm to the moment. We are ready. -
Marketing Analytics Senior ManagerParallel Path Digital Marketing Agency Nov 2018 - Jan 2020Boulder, Co, UsWe help ambitious health, wellness, and lifestyle brands grow faster through the power of digital-first marketing.
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Digital AnalystHanley Wood Oct 2017 - Nov 2018Washington, Dc, UsKey Clients:-FedEx-Sherwin-WilliamsResponsibilities:- Serve as day-to-day analytic lead across all client engagements- Develop weekly, monthly and quarterly reports and dashboards- Analyze site and media behavior in order to provide thoughtful, actionable insights and specific recommendations for optimization- Develop quantitative analyses, custom and ad hoc reports to effectively monitor performance, trends and opportunities across clients' digital assets- Work with group director and account trams to define KPI's for success and track against them and implement measurement programs- Analyze site and media behavior- Ensure accuracy of third-party data- Work with email marketing, client services and content strategists to define KPIβs for success and track against them and implement measurement programs- QA site and link tracking to ensure all goals can be measured adequately- Research and report on industry and measurement trends- Social media marketing through Facebook advertising- Paid search and keyword optimization -
Associate AnalystCatapult Marketing Feb 2015 - Oct 2017Westport, Ct, UsPrimary Clients:-Hormel-Nestle-MARS Pet-KitchenAid-Clorox-Talking Rain- Translate raw analytics and digital performance into a valuable story- Offer a digital viewpoint while assisting with new business pitches and brainstorms- Create and compile dashboards to provide meaningful reporting- Complete social listening tasks, focusing on the total amount, sentiment and topic of conversation- Benchmark brand success- Compile shopper profiles based on demographic and psychographic information- Provide secondary research support -
Digital Advertising Analytics InternCuneo Advertising Jun 2014 - Mar 2015Minneapolis, Minnesota, UsClient List:- Carsoup,com- White Bear Mitsubishi- Tom Wood AutomotiveResponsibilities:- Providing monthly and weekly reports to analyze advertisements performance- Pacing online advertisements to help ensure we reach our goals- Implementing and tracking digital advertising campaigns- Writing and implementing site links for paid search advertisements- Writing ad copy to appeal to our customer base
Greg Garrison π Skills
Greg Garrison π Education Details
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University Of MinnesotaAnd Related Support Services -
University Of MinnesotaManagement
Frequently Asked Questions about Greg Garrison π
What company does Greg Garrison π work for?
Greg Garrison π works for Delve
What is Greg Garrison π's role at the current company?
Greg Garrison π's current role is Marketing Analytics | Business Intelligence | Data Strategy.
What is Greg Garrison π's email address?
Greg Garrison π's email address is gr****@****ing.com
What schools did Greg Garrison π attend?
Greg Garrison π attended University Of Minnesota, University Of Minnesota.
What are some of Greg Garrison π's interests?
Greg Garrison π has interest in Marketing, Camping, Sports, Personal Growth, Sales, Fishing.
What skills is Greg Garrison π known for?
Greg Garrison π has skills like Customer Service, Leadership, Teamwork, Time Management, Microsoft Office, Management, Public Speaking, Sales, Microsoft Excel, Microsoft Word, Social Media, Powerpoint.
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