Greg Arroyo's Location
San Francisco Bay Area, United States, United States
Greg Arroyo's Contact Details
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About Greg Arroyo
With over 15 years of experience as a designer and design leader, I bring a wealth of expertise in crafting exceptional user experiences across both consumer and enterprise landscapes for a diverse array of projects, spanning platforms, devices, and strategic initiatives. Throughout my journey, I've had the privilege of working with industry giants like Logitech, Microsoft, and LG, where I've led global teams to deliver innovative digital solutions.Consumer UX/UI Expertise (15 years):- Conversational AI: Therapy, Music Discovery & Usage Insights - Platforms, Operating Systems, Design Systems, Applications, & Websites - Content Discovery, Sharing, & Playback of Music & TV Media- Smart Vehicles: Navigation, Operation, & Entertainment Systems - Home Automation & Home Theater Systems- Peripheral Device Configuration- Airline Travel Management- Amusement Park & Restaurant Queue Management- Restaurant Ordering & Reservation Apps- Restaurant & In-store POS Systems- eCommerce & Brand Websites for TV & EntertainmentEnterprise UX/UI Expertise (10 years):- Over 6 years of Conversational UI- Enterprise Social Networks, Communication, & Collaboration Tools for Information Workers- Communication, Schedule, Task, & Resource Management Tools for Frontline Workers- Device & Application Management Platform for IT Managers- Financial & Pharmaceutical eLearning Applications- Federal Power Administration: Internal & External WebsitesDevices:- Smartwatch: 1.4” Diameter Circular Touchscreen & Three Physical Buttons - Mobile Phones: Touchscreen (iOS & Android) & T9- Tablets (HP TouchPad & iPad)- Smart Vehicles: Dashboard & Rear-seat Touchscreens- Kiosk Touchscreens- Desktop Computers: Personal & Shared- Smart TVs & Set-top Box: Controlled by Remote Buttons, Scroll Wheel & PointerStrategic Initiatives:- Envisioning- Zero to One App Creation- Redesign & Redefine- Convergence & Integrations- Scale & ExtendMy leadership philosophy is grounded in fostering collaboration and inclusivity, recognizing the immense value that diverse perspectives bring to the table. By championing a culture of creativity and innovation, I've cultivated teams that consistently deliver impactful results and leave a lasting impression.Curious to learn more about my journey and explore examples of my work? Continue scrolling my LinkedIn profile or feel free to browse my portfolio and resume here: https://gregarroyo.com/. Let's connect and embark on a journey to shape the future of digital experiences together.
Greg Arroyo's Current Company Details
Greg Arroyo Work Experience Details
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Founding DesignerPersona AiCalifornia, United States
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Ux Director & Product DesignerUx/Ui Design Leader Jun 2023 - PresentClients: Amazon, Spirit Airlines, Stealth AI Startup, Lightsong Media Group, and TalentLabs.ai.Stealth AI Startup:- Designing a revolutionary mobile app from the ground up, featuring text, voice, and video conversational AI experiences.- Building a design system to ensure consistency and scalability.- Conducting competitive UI and feature research.- Creating high-fidelity prototypes to communicate effectively, support user testing, and refine design details and interactions.- Ideating new capabilities to enhance the user experience.- Collaborating with the CEO, founders, engineers and product managers to align design with technical and business goals.Amazon:- Creating a responsive design system and screens for Amazon Smart Vehicles.Spirit Airlines:- Enhancing the traveler experience by designing key flows for booking, manage bookings, and checking into flights.- Optimizing design workflows by establishing a Figma mobile component library.Lightsong Media Group:- Designed an innovative conversational AI app, revolutionizing content discovery for marketers and empowering music creators.- Collaborated with the Head of Product to conceptualize and pitch solutions to founders, C-suite executives, and other stakeholders.- My work drove rapid experimentation, user testing, and concept validation, and was instrumental in successful fundraising activities.TalentLabs.ai:- Consulted on implementing design thinking to enhance product innovation and user experience in AI-augmented recruiting.- Provided feedback on design iterations and advised on storytelling strategies.- Ideated product solutions to streamline hiring processes, improve time-to-hire, quality-of-hire, and enhance team diversity.Greg Arroyo — Portfolio Website:- Designed and coded my “Design & Leadership Portfolio” website (gregarroyo.com) from scratch, using Figma, HTML, CSS, and JavaScript to ensure a seamless and fully responsive experience across mobile and desktop devices. -
Ux Director, Head Of Software PlatformsLogitech Jan 2022 - May 2023San Jose, California, UsManaged a global team of 11 designers and 1 manager, spearheading the design initiatives for Logitech's diverse range of software platforms, including Logitech G Software, Options+, and Design Systems supporting Gaming, Streaming, and Personal Workspace devices. Instrumental in leading an initiative to envision and create a unified software platform, where I took a hands-on approach to shaping a significant aspect of the design vision while guiding and collaborating with a dedicated team of designers and product managers.Defined core priorities for the UX Platforms team and effectively aligned both internal team members and external partners to achieve these objectives. Championed the formation of a 'Cross Platforms Team,' dedicated to driving the unification of Logitech's software solutions.My role involved optimizing design practices and processes, resulting in enhanced results, expanded capabilities, and the cultivation of trusted partnerships across the organization.Deliverables:- Design strategy for aligning and converging software - Defining the roles and responsibilities of the UX Platforms team- Establishing software design processes- Developing design systems and standardizing our design tools- Developing and facilitating a culture of collaboration- Developing user-centered and results-driven design practices- Running design crits and leadership design reviewsProducts & Solutions:- Logitech G Software- Logitech Options and Options+- The design systems for all gaming, streaming, and personal workstation applications- Shared components across all Logitech software- A new unified software platform supporting all of the above -
Ux Director, Global Head Of User Experience DesignLogitech Mar 2022 - Oct 2022San Jose, California, UsManaged a global team of 35 people consisting of 6 managers, and 29 hardware and software UX designers in 7 countries, supporting 5 business groups, while shaping the culture and careers of a dynamic UX organization. Over 6 months, I revamped the UX organization to align with emerging business needs, hiring new talent, elevating individual contributors, and transitioning some into managerial positions. I also defined a Career Development Framework outlining how the UX organization approached Career Guidance, Personal Development, Career Conversations, and Promotion Mechanics.Focus areas:- Organizational Design & UX Recruiting- Culture & Career Development- Mentorship & Career Growth- Cross-functional Collaboration
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Principal Design Manager Ii (Yammer & Teams)Microsoft Mar 2019 - Dec 2021Redmond, Washington, UsManaged a team of product designers and content writers, across six locations and three countries. Provided design leadership as we redesigned and redefined Microsoft Yammer, while also extending the reach of Yammers superpowers by deeply integrating into other M365 products such as Teams, Outlook, and SharePoint. The business impact has included an increase in customer love and adoption, and significant growth in Yammers’ usage and engagement metrics. My design ownership spanned multiple product focus areas including Conversations & Feeds, Corporate Communications & Events, Knowledge & Insights, Notifications, and integration into Microsoft Teams, Viva, and SharePoint. -
Principal Design Manager (Staffhub & Teams)Microsoft Sep 2015 - Mar 2019Redmond, Washington, UsCore Priorities:- Provide design direction on how to effectively execute cohesive, high-quality designs while improving the teams’ efficiency in design. - Develop and manage processes that support cross-functional alignment and stronger partnerships. - Manage a team of product designers to deliver exceptional results with an inclusive and growth mindset. Accountable for:- The design of Microsoft StaffHub from customer pilot in 2015 to general availability in Jan 2017. - The design of Microsoft StaffHub to support continued growth and development from Jan 2017 to Mar 2018. - The design convergence of Microsoft StaffHub into Microsoft Teams as a custom configuration for the Firstline Workforce, from Mar 2018 to Mar 2019. Deliverables:Design guidelines (principles, patterns, framework, styles, etc.), cross-functional collaboration guidelines, design sprint process, design critique process, delivery schedule, mobile and desktop designs, mobile architecture, marketing materials and guidance, marketing website, rebranding from Shiftr to StaffHub, convergence of StaffHub into Teams, product naming briefs, problem definitions, user stories, vision pieces, creative workshops, executive and customer pitch decks, and so much more.Products:Microsoft StaffHub is a cloud-based platform that works across mobile and desktop devices. It enables firstline workers and their managers to manage time and task, communicate with their team, share content, and connect with the corporate information workers through company-wide announcements.Microsoft Teams is a comms and collaboration tool for corporate information workers, commonly referred to internally as Outlook 2.0. The convergence of Microsoft StaffHub into Microsoft Teams extended the reach of Microsoft Teams into the Firstline Workforce (an estimated 2 billion people) as a customizable platform for all workers.
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Principal Ux Designer, Manager & Creative Lead (Webos Platform: Wearables)Lg Electronics Feb 2015 - Sep 2015Seoul, KrProducts: LG webOS Smart Watch 2016Responsibilities:- Creative Lead for the Wearables Team (includes: Interaction Designers, Visual Designers, Industrial Designers, Motion Designers, Prototypers, Sr. Producer, and Sr. Product Manager)- Leading the SVL (San Francisco) and HQ (Seoul, Korea) wearables teams through the design and delivery of a webOS smart watch. Design deliverables include operating system design, application framework design, the design of 14 applications, a design style guide, and industrial design.- System Architect for a 2016 webOS smart watch.- Champion/evangelist of the design thinking and delivery process for creating products on the webOS platform.- Interaction and Visual Design Manager. -
Senior Ux Design Lead (Webos Platform: Smart Tv)Lg Electronics Feb 2013 - Feb 2015Seoul, KrMaking TV Simple AgainProducts: LG webOS Smart TV, Design Patterns & Controls for TV, Content Discovery Apps for TVResponsibilities:- Design Lead for the Search & Discover work track.- Recognized go-to expert for design patterns and content discovery.- Led, created, and documented the design patterns for the webOS Enyo Framework for TV. - Led the design of several of the core webOS Enyo Framework Controls for TV.- Helped define and articulate the relationship between the Platform and Product teams, team roles and responsibilities, and the delivery and feedback flows for the TV Engineering and Design teams in the HQ offices in Seoul Korea and the SVL offices in San Francisco and Santa Clara, CA.- Trained the design and engineering teams in the HQ offices in Seoul Korea, the concepts of Platform vs Product, System vs Apps, Application Frameworks, and Design Patterns.- Provided UX, Design Pattern, and Content Discovery consulting to the design teams in the San Francisco, Santa Clara and Korean design centers for various TV applications. - Mentored junior designers and guided the interaction design discipline within the San Francisco, Santa Clara and Korean design centers.
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Senior Interaction Designer (Webos Platform: Tablet & Smart Tv)Hp Dec 2011 - Mar 2013Palo Alto, Ca, UsContract > Full Time Hire > Acquired by LG ElectronicsBuilding the next generation web platform.Products: webOS TV, webOS TouchPadAcquired by: LG ElectronicsResponsibilities:- One of three team members to kickoff the initial webOS TV project that eventually led to the acquisition of the HP Palm / Gram webOS team by LG Electronics.- Led the design of several of the core webOS Enyo Framework Controls for TV.- Led the design of the webOS Design Patterns for TV.- Designed services and applications for an ecosystem of devices with multiple form factors.- Designed concepts and built prototypes for the webOS HP TouchPad that enabled multitasking and the ability to save and share objects (contacts, media, portions of a web page, etc). -
Senior Interaction Designer (Contractor)Openpeak Jun 2011 - Sep 2011A leading provider of multimedia touch-screen devices and device management platforms. Customers: Bank of America, Dell, Expedia, FedEx, Fidelity, Merrill Lynch, OpenPeak, ToyotaProducts: Advanced Device and Application Management (ADAM) PlatformResponsibilities:- 4 month contract position to help design the UX and lead the development of the front-end UI for the OpenPeak, Advanced Device and Application Management (ADAM) platform as an HTML5 web based application.
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Design TechnologistFrog Jun 2008 - May 2011San Francisco, California, UsA Global Innovation Firm.Clients: Adobe, Alcatel Lucent, AT&T, Chase Mobile Banking, Disney, frog design, Fox News, Intel, LG Home Theater, MSN, OpenTV, Toyota, QualcommProducts: Disney Magic Band w/ Queue Management & Ordering Systems, FLO TV Automobile Integration, AT&T Mobile Share, MSN Mobile Extreme, Fox News StreamingConcepts: Interactive Car Dashboard, Home Automation Multi-Device System, Home Theater System, Multi-Device Media Consumption, Mobile Banking, Point Of SalesResponsibilities:- UX design of interactive maps and various guest and staff-facing resort and restaurant applications.- Performed intercept interviews, contextual inquiries, and simulation testing for discovery research of multiple devices (wearable, mobile, tablet, kiosk, desktop, overhead monitor) and user-operated systems.- Usability testing to guide the design and development of the user interface of mobile devices.- In-home automation research and analysis to guide the design and development of set-top box UI.- Ideation of several high-profile projects.- Designed, developed, and led Technologists in developing websites, desktop applications, mobile devices, tablets, and touchscreen kiosks.- Developed prototypes, simulations, and production-ready applications using Flash, Flash Lite, Flex, ActionScript 3, JavaScript, HTML, CSS, XML, PHP, SQL, Xcode, and Arduinos for devices such as wearables, mobile phones, touch screens for car dashboards, digital kiosks, tablets, large screen TV displays, and set-top box UI’s for home theater, home automation, and car satellite television. -
Lead Developer, Digital InnovationGrey Group Oct 2007 - Jun 2008New York, Ny, UsA Global Advertising and Marketing Agency. Clients: Sansa (Sandisk), Roman Meal, Nuestro Bien (WellPoint), Grey San FranciscoProducts: Websites (Brand, eCommerce, Informational, Service, and Portfolio) & CMSResponsibilities:- Helped define company methodology to manage process for handling all digital work.- Gathered and analyzed requirements, concepted, wire framed, and designed a Content Management System as a company product to be packaged and sold with websites.- Designed and developed interactive websites, applications, and prototypes.- Practiced an agile development process and incorporated scrums to manage progress.- Managed offshore development teams in Shanghai, China. -
Lead Designer & Developer, Emerging TechnologiesDelivery Agent Feb 2006 - Oct 2007San Francisco, California, UsThe Leader in Shopping Enabled Entertainment. Clients: ABC, CBS, NBC, MTV, Logo, EA, ESPN, The Simpsons, Shrek, Linkin Park, Pussycat Dolls, The Girls Next Door, The Apprentice, The Hills, UFC, SeenOn!, and many many more.Products: Shopisodes, SetTours, eCommerce WidgetsResponsibilities:- Led product development by way of idea generation through R&D, concept development and testing, beta testing, market research and testing, technical implementation, and marketing support.- User experience research and analysis of social networking and entertainment websites.- Produced wire frames, mockups and functional prototypes for interactive video applications, content management systems, and other web-based applications.- Led development of web applications for tv networks, tv shows, movies, magazines, sports, and music.- Built administrative tools for easy content changes and scalability.- Implement various tracking solutions for web analysis.- Managed user experience throughout product development and within e-commerce stores.- Managed designers and developers on all projects built using Flash.- Trained and consult designers and developers in Flash and User Interface Design. -
Team Manager & Lead Flash Designer/DeveloperVitesse Learning Mar 2005 - Feb 2006Contract > Full Time HireAn award winning e-learning custom content provider. Clients: Abbott Laboratories, Bank of America, Johnson & Johnson, JPMorgan Chase, and many more.Products: Financial and Pharmaceutical eLearning ApplicationsResponsibilities:- Managed an 11 person team of designers and developers located in San Francisco and Canada.- Trained team members on our production process and how to design and develop our learning applications using Flash, PHP, and HTML.- Designed, developed, and created animations for learning applications.
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Freelance Web Designer & DeveloperDream Life Media Feb 2004 - Feb 2006Clients: PodShow, Audio Art Studios, DJ DNA, The Benjamin’s Music Group, DJ Mixxula, and Davey D In The Morning on KSFM 102.5 Sacramento.Responsibilities:- Designed, developed, and maintained websites and embedded Flash component for music industry clients; artists, studios, and radio.
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Web Designer & DeveloperWestern Area Power Administration Nov 2002 - Dec 2004Lakewood, Colorado, UsSubsidiary of the Department of Energy, providing power in northern and central California, and portions of Nevada, to wholesale customers. Clients: Western Area Power Administration: Sierra Nevada Region and Power Operations Regional TrainingResponsibilities:- Designed, developed, coordinated, and implemented extensive Intranet and Internet programs.- Trained staff in Java development and content management solutions. -
Computer Camp InstructorEducation Unlimited Jun 2002 - Aug 2002Berkeley, Ca, UsAcademic Summer Camps and Programs providing hands on computer experience at the University of Berkeley, CA and Stanford University, CAClients: Students of the age 10 to 18 years oldResponsibilities:- Design curriculum and teach week long courses in Java Programing, HTML Development, Web Design, Flash Design & Development, and Photoshop.
Greg Arroyo Skills
User Experience
Interaction Design
User Interface Design
User Experience Design
Experience Design
User Centered Design
Design Leadership
Platform Design
Framework Design
Operating Systems Design
Product Development
Project Leadership
Wireframes
Information Architecture
Design Patterns
Technical Leadership
Process Development
Wearables
Smart Watch Design
Smart Tv Design
Mobile Design
Mobile Applications
Mobile Devices
Desktop Application Design
Web Design
Web Applications
Set Top Box
Tablets
Rapid Prototyping
Sketch
Omnigraffle
Photoshop
Team Management
Agile Methodologies
Usability Testing
Wire Framing
E Commerce
Web Development
Actionscript
Html 5
Flash
Javascript
Css
Xml
Jquery
Flex
Json
Css3
Mxml
Xhtml
Greg Arroyo Education Details
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California Polytechnic State University-San Luis ObispoMathematics
Frequently Asked Questions about Greg Arroyo
What company does Greg Arroyo work for?
Greg Arroyo works for Persona Ai
What is Greg Arroyo's role at the current company?
Greg Arroyo's current role is Founding Designer.
What is Greg Arroyo's email address?
Greg Arroyo's email address is ga****@****oft.com
What is Greg Arroyo's direct phone number?
Greg Arroyo's direct phone number is +191680*****
What schools did Greg Arroyo attend?
Greg Arroyo attended California Polytechnic State University-San Luis Obispo.
What are some of Greg Arroyo's interests?
Greg Arroyo has interest in Augmented Reality, Virtual Reality, Entertainment And Media Experiences, New Interactive Technologies.
What skills is Greg Arroyo known for?
Greg Arroyo has skills like User Experience, Interaction Design, User Interface Design, User Experience Design, Experience Design, User Centered Design, Design Leadership, Platform Design, Framework Design, Operating Systems Design, Product Development, Project Leadership.
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