As National Sales Director, I run sales for the US, for both brands and private label.Custom Bakehouse has been a premier manufacturer of premium baking mix products for 27 years. Known by our premium quality brands, Marie Callender’s Corn Bread & Muffins, Sticky Fingers Bakeries, Shine Bakehouse and our Private Brand innovations. We are considered the leader in the Premium Baking Mix category serving the following retail channels: Club, Grocery, Limited Assortment, Mass, Natural & Organic, and Specialty. For more information about our brands, and organization, please check out the link below:https://custombakehouse.com

Revolutionary technology that delivers on demand solutions through our modular designed hyper-kiosk. Our kiosk platform offers turn-key financial services, (payment solutions, gift & prepaid cards, money transfers, cryptocurrency, check cashing), digital advertising, loyalty program and on-the-go office functions. Advance self-serve automation helps drive down labor and operational cost, while gaining back valuable floor space and growing revenue. We serve industries in retail, co-working, hospitality, universities and healthcare.

ConAgra Foods divested our division to TreeHouse Foods. Responsible for driving sales and profit for TreeHouse's largest eastern customer portfolio of $105M for private brands and national brands and directing the broker relationship with Crossmark. Account & project management A to Z. Category experiences, Health & Nutritional Bars, Organic & Natural Breakfast Bars & Cereal, Salty Snacks, Natural Produce Snacks, Deli Snacks, Snack Nuts, Baking and Dry Pasta.

Responsible for driving sales and profit for ConAgra’s largest eastern customer portfolio in the private brand business unit and for regional brands. Account & project management A to Z. Category experiences, Health & Nutritional, Breakfast Bars & Cereal, Salty Snacks, Natural Produce Snacks, Deli Snacks, Snack Nuts, Baking and Pasta.

Best-in-class private brand supplier of organic and conventional canned & snack fruits and tomato products in the CPG and Food Service industry. Customer Leader for national and regional accounts: Ahold, Delhaize, Family Dollar, Federated, Publix, Harris Teeter, Topco & All Members, UNFI, Unified Grocers and Whole Foods. Directing sales and marketing efforts in 6 food category segments.

An experiential-event marketing and concert promotions firm. Orchestrated overall strategic organizational efforts, in positioning firm as a “best-practices” in concert promotions and agency/client partner, for creating & activating consumer promotion events and music/entertainment initiatives.Led C-level client/agency discovery sessions, in creating national & regional consumer promotions for major blue-chip brands.Created and activated, $MM integrated promotion strategies, w/disciplines in; experiential/events, direct mail/sweepstakes, interactive, music/entertainment, premium/merchandise, and viral/word-of-mouth.Negotiated $MM/major sponsorship/endorsement entitlements, and acquisition fees for, event venues (arenas, theaters, hotels, outdoor, beachfront resort), talent, production, music & merchandise licensing, media and network TV.Managed/directed overall operations, office staff , college & high school interns, produced over 140 live events, 100+ volunteer street team, built key industry alliances/partnerships and P&L management.

Complete general management responsible for all elements of sales & marketing for key private brand national accounts. Customer Leader, Business Development, Account Management, Sales & Promotion Planning, Brand Positioning, New Product Development, In-store Tactics, IRI & Nielsen Consumer Insights, Category Management, Forecasting, Complete P<op-tier performer, exceeding year-over-year sales & profit budgets, consumer promotion planning, C-level relations.

Directed all sales & marketing efforts for the Sun Detergent Brand division, east of the MS and Puerto Rico for all retail channels, 2 regional sales managers, broker network of 25+ markets (Acosta & Advantage).

Championed and pioneered Huish’s eastern expansion, from ground-zero, with complete general management responsible for all elements of sales & marketing, in establishing and building the private brand and Sun Brand business.