Greg Bacon Email & Phone Number

Greater Bloomington, Illinois Area

Lynge-Eskilstrup, Zealand, DK

President and Managing Director of Kongskilde Industries USA with responsibility for P&L, sales, service, marketing, engineering, logistics, finance, and HR. We design, build, install, and service pneumatic conveying and recycling systems for manufacturing companies, including many fortune 500 businesses.

Indianapolis, Indiana, US

• Multifaceted executive position with global responsibilities for all sales, customer service, technical support, and installations. Coordinated a multitude of functions which included driving product quality through.
• Facilitated cross-functional collaboration to resolve major interdepartmental issue in order to create a highly successful and integrated product launch team.
• Set new sales records in consecutive years by restructuring the sales team and crafting an international pricing strategy that helped consistently achieve more than 10% year-over-year growth.

Superior, WI, US

• Launched multiple brands as VP and co-founder requiring extensive corporate strategy development along with in-depth business plans, marketing strategies, and go to market plans. Supervised cross-functional personnel.
• Secured 20% of the market in the first full production year through creative digital and direct marketing campaigns and an efficient product support infrastructure.
• Forged key partnerships with international corporations including spearheading negotiations for a global alliance with Caterpillar Inc.

Superior, WI, US

• Concurrent positions shared between Genesis and Paladin with direct responsibility for marketing initiatives, and brand management for Genesis and Paladin. Responsible for sales in the West Region. Led team of 12.
• Created a cross functional brand management team to develop the brand strategy which drove development of all new marketing collateral.
• Significantly enhanced product quality and profitability by developing new quality control processes along with a regional parts representative program that boosted part sales by 20%.
• Doubled annual sales in the West Region to over $4 million in under one year by developing an innovative B2B strategy coupled with a targeted customer focus across the region.

Detroit, Michigan, US

• Successive positions establishing marketing strategies, promotions, and incentives including leading design teams in the creation of product presentations and displays for 65+ annual shows.
• Developed and executed multiple vehicle launches requiring competitive analysis, pricing, product positioning, key messaging, and option packages, plus training and certification for 1000+ dealers.
• Closely collaborated with executive leaders to define marketing strategies, plan vehicle launches and concept car unveils, and precisely manage a $20 million annual budget.Fifteen-year career at General Motors covering.

Mba, Small Business Management

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General