I have strong business philosophy that is driven by learning. I applied insights into my working career in a variety of businesses across all sector sizes and in a variety of industries such as Food Retail, Healthcare, Finance, Telecommunications, Education, Amazon and General Retail. I know consult with others in need of key business areas such as: Design Thinking, Customer Persona, Customer Journey, Marketing strategy from catalogs to SEO and SEA, Structure, Customer Centricity, GTM strategies, Key Reporting structure, Data and Analytics and much more.Four key areas that help me apply my expertise:1.Consulting- I gained skills from top consultants in the world including McKinsey, Accenture, Young & Rubicam, Boston Consulting Group and others.2. Education- Attendance at universities such as Cal-Berkeley Haas School and IESE Business School of Navarra (Barcelona) as well as Executive Leader programs with icons of the business world (Jack Welch, Herb Kelleher and Larry Bossidy) gave me top notch education in new ways of working.3. Businesses Insights- Working with 100's of organizations. This includes the variety of global companies such as Displays2Go, National Business Furniture, Central Restaurant, RatioForm, Kaiser + Kraft. Additionally, as part of the global CDO team, I was able to visit and gain insights from companies such as Google, Slack, Yammer, Duetsche Telekom and even WeWork. Additionally, working with 20 plus external companies on a semi-annual basis with deep understanding of GTM strategies and financial position of the eclectic group. Lastly, having done quite a bit of M&A work helped take a look at the "book" from numerous companies in numberous markets.4. Reading and seminars- The last key piece for me was continuous learning in attending hundreds of specialty seminars as well as reading a huge variety of books. Some of my favorites include "Sacred Cows Make the Best Burgers", "Death by Meeting", "Dare to Lead" and many, many more!

Strategic development overseeing Advertising, Offline Marketing and Online Marketing. Member of Executive and key player in driving business strategy and growth. Instrumental in digital including structural changes throughout customer facing organization. Introduced and led teams in use of Customer Centricity and Design Thinking. Executive leader over Healthcare, Education, Amazon and General Retail Divisions.In charge of corporate digital transformation through mindset and process changes (Agile thinking, SCRUM methodology, change in communication tools such a Slack and Yammer). Weekly work with other CDO’s across US and Germany.

Strategic development overseeing Merchandising, Marketing and Ecommerce Teams through growth strategies. Developed formal insights into entire business operations to drive business growth while also presenting at annual planning sessions to owners in Stuttgart, Germany.Lead company through purchase transformation of previous owners while helping hire, recruit and establish executive team

Provide strategic direction to two teams: Analytics [financial, product, catalog circulation, ecommerce] and Ecommerce/email/SEO/SEA [including 100+ custom sites and 5 core with language and product variances].Core strategies include Key Marketing analytics [Penetration, Retention, Acquisition, AOV, RR] along with strategic business development through empirical data.]

Led growth strategies for moving footprint of company outside of small regional area into much larger footprint.Developed key strategies for expansion through M&A, persona targets, change in brand (Cellular South to CSpire) and product enhancements from android only platform to inclusion of Apple products (Iphone).Directly managed staff that included promotional/pricing decisions; web analytics; graphic design; copy-writers.Drove promotional concepts for inclusion in print/TV/radio as well as 85+ retail stores.Led weekly meetings in developing competitive analysis including price points for various mobile devices.

Began independent consulting to help financial consultants understand marketing techniques for growing client database as well as proactively managing portfolios.Worked with clients on development of attracting new customers through various marketing techniques along with how to properly make presentations to current and new clients.Series 7 and Series 66 licensed during this period to better understand rules and regulations of FINRA and SEC.

In charge of strategic growth of company through marketing and sales events [trade journal advertising, web development, in-store promotions, merchandising selection] as well as M&A strategies and global growth.Worked with VALET program- Virginia state sponsored program for exporting. Developed key international initiatives for company including expansion to European countries with Ireland as initial target.Played major role in purchase and wind down of company in Toronto, Canada in rolling company into full time operations at home office in Roanoke.Developed and led core team including graphic designers, internal seminar/travel team as well as the coordination of professional speakers [25+]. This included development of website form infantile stage to mature go to market.