Internet Marketing Specialist
Charlotte, North Carolina, Us
HIGHLIGHTS:★ Increased online leads by 100%, online parts sales by 20%, and event registrations by 50% through a complete website redesign and engagement strategy which resulted in winning Best Online Marketing from Caterpillar, Inc.★ Led a project to develop and design a new responsive, corporate website and reduced total development costs by 50% using wireframes, mock-ups, custom CSS, and usability testing.★ Organically increased “likes” by 128%, and engagement rate from 11% to 25% on Facebook. Increased traffic from Facebook by 457%. Achieved a website lead conversion rate of 11.7%. Decreased website bounce rate from 65% to 35%. All within 6 months which resulted in winning Best Digital Marketing from Caterpillar, Inc.★ Led a team to internally build an iOS app that saved the company over $10,000.★ Led a team to develop a new e-commerce website to add an additional revenue stream within 2 months.Websites, Social Media, SEO, Video, Email, Blogging, Graphic Design, UX Design, Project Management and Public Relations are the tools I used to increase leads, lead conversion, engagement rate, organic traffic, and customer loyalty with a focus on ROI. I managed 4 websites, all social media accounts, vendors, UX design, digital media, online graphic design, Google Analytics, email marketing campaigns, and the intranet. User Experience has been optimized based on feedback, data, A/B tests, customer interviews, and usability testing.Tools I used included, Adobe Photoshop, Sharepoint, Kentico, Google Analytics, Social Mention, Google Alerts, Spredfast, Zift, Box, InkScape (illustration program), Microsoft Office, Wordpress, Sublime Text 2, among others.