Consultant for International City Management Association Retirement Corp (ICMA-RC).Project lead and subject matter expert for Digital Asset Manager (DAM) implementation project. Provide project management and expertise for ICMA-RC as they implement and integrate Seismic's DAM into Salesforce and other marketing infrastructure.

Primary liaison for Personalization and Orchestration platform team. Define functional requirements and influence IT architecture and development decisions to enable new capabilities and reach future strategic goals. Provides expertise for data ingress and egress from Adobe Campaign Classic and other enterprise data platforms within reservation and marketing systems. ● Influenced API design by guiding discussions within IT teams, identifying unscalable designs, and guiding best practices.● Lead team grooming sessions, design discussions, and working sessions that generated alternative solutions and improved the team's understanding of the work.● Improves teams’ throughput by communicating and documenting business requirements and acceptance criteria.● Provides expertise for data ingress and egress between Adobe Campaign Classic, real-time data system (Kafka), and other enterprise data platforms.

Identifying and communicating product roadmaps, objectives, requirements, use cases, user stories, and acceptance criteria to cross-functional teams in order to complete projects on time and on budget. ● Implemented major CMS platform enhancement and delivered system architecture diagrams, risk assessment, user stories, acceptance criteria, code review, bug fixes, and implementation workflows. Platform: Adobe Experience Manager (AEM) 6.2 to 6.4● Led AEM and Adobe Digital Asset Management (DAM) optimization, implemented new workflows and taxonomy, implemented headless content delivery, and other integrations. Platform: Adobe Experience Manager (AEM) 6.4 and 6.5● Integrated onsite search tool with CMS, by providing business and technical rules, process flows, and custom tools to improve onsite search and user experience. Platform: Adobe Search and Promote● Provided risk analysis, contract review, contract negotiation, and implementation plan for customer voice/online survey product. Platform: Usabilla● Ongoing product analysis, monitoring and optimization leading to improved processes, workflows, and features for website averaging over 3 million visitors per month. Platform: Penfed.org● Provided training material and lead workshops for Adobe Digital Asset Management, AEM Authoring, AEM Development, SEO, and AEM mobile authoring training provided to Marketing, Mobile App Development team, Corporate Communications, QA, UI, and AEM development teams. Role: Trainer and Subject Matter Expert

Improved user experiences by creating strategic and tactical roadmaps, project plans, milestones, and governance frameworks by working with stakeholders across the organization.● Developed governance frameworks, communication plans, and intake processes that improved team throughput and communication. Project: Business and Team Processes● Implemented over 1,100-page website and transitioned multiple microservices from old CMS to AEM by creating product roadmap, department workflows, implementation plans, detailed work breakdown structures, and publication schedules. Project: Content Management System Replatforming ● Acquired and implemented SEO software at 50% discount leading to 10% + increases in conversion rates and 222% increase in organic traffic (12/ 2018 to 6/2019). Project: SEO/BrightEdge● Created proposal, SOW, and roadmap to meet WCAG 2.1 Level AA compliance, including vendor acquisition, contract negotiation, business validation, and process workflows. Project: Accessibility

Led and supervised teams and served as subject matter expert for all content strategy efforts for various digital properties by defining functional and non-functional requirements, regular cost/benefit analysis, KPI reporting, and other system analysis duties.● Lead prototyping of Natural Language Processing (NLP) application by creating application specifications, use cases, and other functional and technical requirements to classify 500K quotes by topic, sentiment, and emotion. Project: NLP Proof of Concept● Created and improved information architecture and taxonomies for 3 lead-generation websites. Project: Information Architecture and Taxonomy● Established and led three brand-specific content creation teams of over 25 team members each. Role: Team lead● Reduced cost over 50% from prior year by renegotiating contracts. Project: Vendor Management/Content and Design

Led technology upgrade and utilization efforts for server and front-end stack while improving communication between executive, sales, product development and marketing teams.● Increased e-commerce revenue by 80% by migrated platform and rebuilding information architecture, payment solutions, and inventory management. Project: Magento Implementation● Implemented Google analytics across digital platforms to define and measure key performance indicators. Project: Analytics Integration● Defined system and business processes, requirements, and scope. Project: KPI and Metric Research and Benchmarking● Consulted business units, marketing, product development, sales, and vendor teams on available technological opportunities. Role: Subject Matter Expert

Led and supervised teams and served for all content strategy efforts across various digital properties, defined requirements, performed cost/benefit analysis, measured and reported KPI’s.● Presented comprehensive site audits, competitive intelligence, and market research reports to senior leadership.● Expanded effectiveness and quality of content across multiple domains leading to 10-25% improvements in conversion rates. ● Established, led, and mentored remote teams.

Responsible for developing and writing a wide variety of content including direct mail campaigns, Medicare and Medicaid-focused newsletters, landing pages, corporate messaging, press releases and more, all in compliance with CMS guidelines. Marketing objectives met through collaboration with various departments, including sales, pharmacy, member services, provider services, legal and others.Increased direct mail response rates over 50% from 2011 to 2012 on several campaigns.Successfully collaborated with various departments to update and improve sales training manuals and presentations.

Responsible for developing and writing sales material, print ads, and numerous community flyers as well as designing and updating numerous ROP ads.Developed targeted and unique copy for regional communities.Developed corporate communications and corporate profile pieces.

Developed a wide variety of printed and digital media for Registered Investment Advisors, Financial Planners, CPA’s and other investment professionals (and their clients) including product brochures, newsletters, digital content, email marketing, sales and prospecting material, advanced training courses, presentations and much more. Successfully developed and executed new life insurance product releases, advanced sales concepts and training programs for WRL’s strategic partners while working closely with C-level executives, actuaries and other project stakeholders.Spearheaded website transformation for Advanced Sales, directed and produced a series of training videos for a large distributor, invigorated term marketing campaign through distinctive direct mail, unique product presentations, emails and Web content that increased product sales and facilitated distribution growth.

Analyzed competing products through in-depth review of product prospectuses, SEC filings, industry trends, and marketing material.Transformed the Competition Desk from a reactive to proactive unit through vision, thorough research and effective communication to senior management, increasing the usefulness and efficiency of the unit.Developed databases for competitive analysis, tracking requests and maintaining an inventory of competitor marketing materials, allowing for quick comparisons, project tracking and added accountability.