Dr. Greg Buschman, Ph.D. Email & Phone Number

Palm Harbor, Fl, Us

St. Louis, Mo, Us

• Professor in charge of pilot project and launch of new MBA concentration.• Curriculum development for Innovation Leadership, Analytics for Decision Making, Social Media Marketing • Facilitation of courses in innovation leadership, change management, data analytics for marketing, and digital and social media marketing management.• As a subject matter expert, course developer, and instructor, collaborated with the Dean of the College of Business and the Curriculum and Instructional Committee to create a Digital Marketing concentration pathway.• Utilized CANVAS and AI tools to meet QM Rubric course certification standards and ensure alignment with Bloom’s Taxonomy. Incorporated active learning techniques and project-based learning without using publisher software assignment platforms. The courses are designed to be AI-resistant by employing Authentic Assessment best practices and rubrics.• MRKT 413/513 Digital and Social Media Marketing. Three-credit hours. Launch, Fall 2024• MRKT 523 Marketing Analytics. Three-credit hours. Launch, Fall 2024• MRKT 563 Innovation, Creativity, and Change in Advertising and Marketing Leadership. Launch, Fall, 2024

Pinellas County, Florida, Us

COURSE FACILITATION, DESIGN & DEVELOPMENT: DEGREE CONCENTRATION, ADVANCED CERTIFICATEModality: Online, online live, blended, face-to-face • Certified professional adult curriculum developer and active learning facilitator.• Facilitation of leadership, management, and innovation training for the President’s Office, Cabinet, senior leaders from Dean to Vice Presidents, and four hundred employees across the organization.• New curricula development for Management and Organizational Development concentration for associate and bachelor’s degree programs.• Development, strategic planning, and delivery of bachelor certificate program in business analysis and continuous improvement. • Facilitation of courses in innovation leadership, change management, organization management, and digital and social media marketing management.• MAR 4836: Concept & Product Development• MAN 4045: Managing for Innovation• MAR 4836: Concept & Product Development• MAR 4721: Digital Marketing Strategy• MAR 4413: Sales, Negotiation, and Customer Relationship Management• MAR 3802: Marketing Management• MAN 3503: Managerial Risk Analysis & Decision Making• MAN 3303: Management & Leadership Practices• ENT 2612: Creativity & Innovation in Business (Creative Problem-Solving, Design Thinking, FourSightTM)• DIG 2545: Digital Media Planning Management• MAR 2410: Personal Selling• MAR 2321: Advertising• MAR 2101: Social Media Marketing• MAR 2011: Principles of Marketing Collaborated closely with the Provost, Dean of the College of Business, and the Curriculum and Instructional Committee to design and implement the program. Applied Quality Matters (QM) Rubric Standards, Bloom's taxonomy, and Florida Department of Education guidelines to develop comprehensive course materials.

Pinellas County, Florida, Us

Marketing Management, Digital/Social Media Marketing, and IT Professor. Responsible for oversight, content, and instruction of numerous courses in Business Management, Marketing, Digital / Social Media, and Computers and Information Technology.♦ Demonstrate thorough understanding and competence in market trends for business management, marketing, digital/social media, and technology to create and present material to undergraduate students.♦ State of Florida Accredited Professor: College of Business & College of Computer and Information Technology.- Certified Adult Online Educator♦ Courses: MAR4413: Sales, Negotiation, and Customer Relationship Management, MAR3802: Marketing - CGS 1545: Database Techniques (MS Access & SQL Queries), CGS1515: Spreadsheet Techniques and Programming, (Advanced MS Excel) CGS1100, Computer Applications (Microsoft Office Pro), CGS 1070, Basic Computer and Information Literacy, CET1171C: Computer Repair Essentials A+ Certification Prep Part 1, Hardware, CET1172C: Computer Support Technician, A+ Certification Prep Part 2, Software, Windows/OSX/LINUX♦ Certified Higher Education On-Line Blended, and In-class Instructor, St. Petersburg College ♦ Professional Instructor and Curriculum Developer, FKA♦ CITI Program Certificate in Human Subject Research: Social & Behavioral Research♦ LMS systems: Canvas, Blackboard, MyCourses, Angel, Pearson, MyLab, Cengage, and VMware

• Curriculum design, development, and facilitation of comprehensive master leadership workshop and certificate program for driving organizational transformation. • Expert consultant and certified instructor-facilitator for creative problem-solving, FourSightTM team collaboration, and workforce optimization. • Provided training for over 1,000 participants in multiple modalities for government, academic, and corporate organizations. • Florica Association of Special Districts (FASD) keynote speaker and government training facilitator.• Spearheaded the development and delivery of AI-focused training programs from basic to advanced skills training.• Formed strategic partnerships with government, academic, and corporate clients, including enterprise-level accounts, Florida Association of Special Districts (FASD), and Florida State Colleges.• #1 new release in business management author, “I Think, You Think, We All Think Differently, Leadership Skills for Millennials and Gen Z”.

Tampa, Fl, Us

• Curriculum revision and facilitation for Organizational Communication and Media Ethics courses.Modality: Face-to-face• COM 436: Communication and Media Ethics• COM 301: Introduction to Organizational Communication

• Leveraged corporate leadership and training experience to craft and execute strategic plans to create and facilitate organizational development and QA programs for SMB and global enterprises. • Collaborated with senior leaders to design and implement quality assurance and continuous improvement processes including needs analysis, performance variance, and adoption of global standards and best practices. • Conducted comprehensive current state/future state analyses, creating, and implementing strategic process improvement strategies which included training of workforce and management.• Developed and facilitated Kaizen events, Value Stream Organization (VSO) needs analysis, and refined standard work materials processes and information workflows. • Appointed to American National Standards Institute (ANSI) global quality assurance committee.

Ramsey, Nj, Us

• Leveraged leadership, organizational development, and corporate education skills to build a “Good to Great” workforce optimization training program for internal teams and external clients. • Collaborated with senior leadership and performed internal and external gap analysis to evaluate performance levels comparing organizational goals with actual business outcomes. • Cooperated with cross-functional teams aligning project management roadmaps.• Revitalized underperforming business units by designed and executed strategic human resources and business process improvement plan including key performance indicators, policy and procedure, and measurement metrics for both business processes and human resource management.• Led, coached, and developed a team of eighteen direct reports and nine indirect reports, supporting the activities of over one hundred employees and external clients across the southern USA.• Carried exceptional financial performance: 9% CAGR (vs. industry average 3.4%), consistently achieving 114% of YOY profit goals.

• Led marketing strategy and execution for a start-up venture focused on Value-Added Reseller (VAR) services for enterprise content management (ECM) and eCommerce solutions. • Headed negotiations for reseller agreements and service contracts, securing FOB contracts at 10% below market wholesale rates, significantly enhancing profit margins. • Built and managed strategic partnerships to expand the company's service offerings and market reach. • Conducted market research and competitive analysis for product positioning and pricing strategies.

Ramsey, Nj, Us

• Partnered with internal and external C-Suite executives across fifteen major marketplaces to conduct strategic alignment reviews, performance evaluations, and capability analyses. • Built leadership coalitions to spearhead a cross-functional effort to align training, marketing, and sales support activities between organizational division and meet growth targets. • Directed end-to-end operations including talent management, supply chain optimization, and logistical infrastructure across global product lines.• Consistently ranked as Global Top Performer, garnering multiple national awards and elite President's Diamond Club membership.

Ramsey, Nj, Us

• Curriculum research, development, and facilitation for workforce optimization training courses for 1,250 managers and employees, focusing on solutions and business process improvement.• Designed and implemented executive leadership training, mentoring, and organizational change programs to drive company-wide improvements. • Collaborated with Canadian and Mexican marketing directors and US senior sales leadership on strategic planning and execution for multiple product lines across North America. • Evaluated and negotiated new partnerships, co-developed software offerings, and managed the software development life cycle (SDLC) with internal and external teams. • Pioneered project management processes employing intrapreneurial techniques, securing internal buy-in and successfully relaunching under-performing products. • Resulting in exceptional financial performance exceeding revenue and net profit margin goals obtaining a 120% year-over-year growth rate.

• Directed national sales and corporate education initiatives, aligning training programs with strategic business objectives and market demands. • Developed comprehensive technical training materials, user manuals, and marketing strategies for new product lines, ensuring successful product launches and adoption. • Co-authored and implemented a transformative ten-day value-based strategic sales course, designed to shift corporate culture towards a value-based sales organization with a customer-centric focus. • Personally trained and certified more than 1,600 sales representatives, managers, and system analysts through face-to-face courses, driving organizational alignment and performance improvement.• Participated in the design and launch of an innovative Internet-based online corporate supply chain training program, serving over 11,000 employees across the organization. • Collaborated with IBM Learning Services as an appointed certification item writer for CompTIA's Certified Document Imaging Architect+ (CDIA+) industry certification. • Recognized as a Certified Subject Matter Expert by CompTIA, as an industry thought leader. • Implemented metrics and feedback systems to continuously improve training effectiveness and measure impact on sales performance.

Ph.D. (C), Leadership For Innovation And Change

Ph. D. (C), Organizational Development And Leadership

Master'S Degree, Marketing

Master'S Degree, Information Systems

B.S., Business Administration Minor Accounting

Bachelor Of Arts (B.A.), Philosophy - Self Declared

Managementor - Hbp Corporate Training, Management