Greg Carter Email & Phone Number

Washington, District Of Columbia, US

Washington, District Of Columbia, US

Bowie, MD, US

Bethesda, Maryland, US

Mclean, VA, US

• Built and developed Kajeet@Home program, solution messaging, and website in a remote capacity.
• Support marketing and operational functions; report weekly KPIs to senior VP committee.

Mclean, VA, US

• Directed and empowered team of four cross-functional Marketeers to increase SQL’s generated by 10% and grow web traffic by 13% while rebranding Kajeet as suite of products evolved to meet customer needs.
• Constructed and managed $1M+ budget that incorporated digital, print, social, product, PR, and trade show marketing strategies that focused on generating SQLs and building brand awareness.
• Launched multi-channel marketing and sales enablement campaign to combat competing below-cost pricing tactics that resulted in a substantial increase in opportunity pipeline.
• Liaised with Sales, Account Management, Operations, and Channel leadership to align market strategy, produce concise product messaging, and develop effective sales enablement tools.

Mclean, VA, US

• Grew sales-qualified leads 55% over previous year through an enhanced multi-channel strategy, including email prospecting & nurturing, website, social, trade show, and search engine marketing.
• Increased blog traffic by 176% through the implementation of a tiered retargeting strategy utilizing Google Display and Facebook Ads.
• Developed customer marketing strategy that focuses on the customer journey, customer feedback, and customer touchpoint transparency across departmental silos.

Mclean, VA, US

• Hubspot Administrator; re-designed Kajeet website utilizing Hubspot templates, managed and segmented database of contacts required in email segmentation, and ensured the Salesforce CRM synch was accurate.
• Conceptualized and constructed trade show campaign that incorporated social promotion, automated email follow-up, and survey marketing that increased conference lead capture and attendee engagement.
• Generated monthly Marketing dashboard that analyzed email, website, lead capture, and social performances from the previous month.

As the founder of a new e-commerce business, I wear every hat. From developing and implementing marketing campaigns, managing customer orders, and coordinating logistics with foreign manufacturers, every day is different and tons of fun.***ABOUT THE COMPANYStanton Park Supply is an online store that sells fashionable wooden watches at affordable prices..

• Increased monthly lead volume by XX% within 1 year by optimizing website lead capture, lead nurture emails, and PPC campaigns.
• Eloqua Administrator; managed email design and production, automated lead flow and Salesforce integration.
• Google Analytics Administrator; implemented SEO strategy, increasing monthly organic search traffic by more than XX%; provided regular analysis on campaign performance.

Nairobi, Nairobi, KE

• Developed & executed a Facebook engagement strategy targeting Nairobi’s informal settlements.
• Performed a Facebook competitive analysis to ascertain most effective marketing techniques in Kenya.
• Defined methodology that allows for the analysis and dissemination of custom Salesforce data.

Tysons Corner, VA, US

• Eloqua Administrator; Manage daily email production and schedule, automate lead flow through drip email campaigns, and create and optimize website landing pages.
• Google Analytics Account Administrator; Quantify & evaluate website traffic and visitor behavior in monthly reports to CMO and directors.
• Implemented heat map click tracking in conjunction with Google Analytics Experiments to create a continuous optimization process of our website and maximize transactions.

Tysons Corner, VA, US

• Analyze corporate emails, e-sponsorships, and e-newsletters; responsible for assessing cost per click & corresponding website traffic, and identifying best practices.
• Google Analytics Account Administrator; Quantify & analyze website traffic and visitor behavior in monthly reports to CMO and directors.
• Manager of corporate Google Adwords account with the aim of maximizing conversions, clicks, and pageviews; Responsible for 55% increase in monthly click totals from Jan 2010 to Dec 2010.
• Create direct mail match-back reports to measure customer response rates and identify high-performing segments.

Tysons Corner, VA, US

• Coordinated the sales, marketing, and logistics for 45+ annual tradeshows.
• Managed the list selection and print production of direct mail brochures and post cards.
• Initiated and developed a company-wide Marketing promotion that increased lead capture by 132% at our largest tradeshow.

US

• Designed new PowerPoint presentation templates to better illustrate polling results, data analysis, and political trends.
• Used logic-based computer programming to transform raw polling data into usable political information.

• Developed sales plans to maximize retail penetration by analyzing sales and purchasing data using Microsoft Excel.
• Face-to-Face interaction with retailers at trade shows and business trips to create sales; provide information on manufacturers' products and programs, and develop relationships at store level.