Greg Castro

Greg Castro Email and Phone Number

VP, Global Partnerships @ Mobvista.
Greg Castro's Location
San Francisco Bay Area, United States, United States
Greg Castro's Contact Details

Greg Castro work email

Greg Castro personal email

About Greg Castro

Greg Castro is a VP, Global Partnerships at Mobvista.. He possess expertise in strategic partnerships, strategy, business development, team building, relationship management. Colleagues describe him as "Greg is passionate about customer care; whether seeking ways to improve the self-service experience users or reaching out to customers directly during outage periods, it is clear he cares. I appreciate the candor in which he shares information with his business partners and his willingness to partner in solution development when appropriate. Greg accepts feedback and course corrects, for himself and his team members. Greg is a valued partner, who challenges the status quo, operates with integrity and a sense of purpose, and is passionate about his work. I appreciate the support he and his team provide in the form of platform evaluation participation, joint writers meetings, and social media knowledge sharing specific to customer care. Greg would be a valuable addition to your customer care or product management team!", "Greg is a one of a kind find in any organization and I was lucky to have him working for us at Dialpad. When I met Greg, he was doing front line customer support and I recognized that he was the type of person who would find the right answers. If he didn't know them, he would work until he found them. He was also unbelievably productive and became a resource to truly rely upon. I promoted him to head of support and then chose him to build our reseller sales business. Greg's passion, dedication and deep knowledge of our products made him extremely effective as a the Reseller Sales lead. Again, as we built the team, Greg was promoted to Manager of the group which became one of the most profitable and fastest growing divisions in the company. Without Greg, this would not have happened. Truly, the type of guy you want to have on your side.", and "Greg get things done - full stop. He likes big challenges and is not afraid to ask questions when he enters new territory. If I needed something difficult done, I wouldn't hesitate to call Greg. Once he is on it, I know it will be done well."

Greg Castro's Current Company Details
Mobvista.

Mobvista.

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VP, Global Partnerships
Greg Castro Work Experience Details
  • Mobvista.
    Vp, Global Partnerships
    Mobvista. Mar 2023 - Present
    Singapore, Sg
  • Celtra, Inc.
    Svp, Business Development | Publishers & Platforms
    Celtra, Inc. Nov 2019 - Sep 2022
    New York, Ny, Us
    • Manage Celtra’s Global Publisher & Platforms business with 50% focus/emphasis for new business bookings/revenue from publishers, agencies, ad networks, managed-service DSPs, DMPs, etc. and 50% focus on upselling/cross selling of new products/features/regions for existing clients. • Developed strategy including both bottom-up and top-down sales bookings/revenue analysis to ensure alignment with C-level team. • Led recruiting efforts to build out global BD team focused on critical hires in NYC and London. • Developed and implemented our strategic BD playbook including an extreme emphasis on discovery and a philosophical/methodical approach to consultative sals and/or solutions demos.
  • Celtra, Inc.
    Svp, Business Development - Programmatic Partnerships
    Celtra, Inc. Dec 2018 - Nov 2019
    New York, Ny, Us
    • Built newly-formed programmatic business via partnerships with relevant third parties.• Created new revenue streams/product offerings outside of existing solutions available. • Created channel partner strategy and go-to-market strategy for new product/service offerings. • Developed strategic partnerships with SSPs and DSPs to a) obtain SSP supply from net-new publishers and b) matching advertising demand to net-new publishers.• Partnered with product, customer success, and creative studio teams to achieve revenue growth and/or deeper strategic adoption of existing products/services.
  • Aiparc
    Svp, Global Operations
    Aiparc Jun 2017 - Dec 2018
    • First non-board hire focused on seamless integration of IP technology provider (New Zealand) with patent holding company (Singapore) – both in the AI/marketing space. • Develop GTM strategy and defined key industry sectors, customer targets, and competitors. • Partner with product to define product offerings, features/functionality of future product iterations, rate card/pricing, and key differentiators from competition. • Manage all third-party relationships including direct customers, vendors, and suppliers.• Negotiate and draft all company contracts including MSAs for enterprise clients, website-based click-through agreements, vendor/supplier contracts, etc. • Develop hiring plan to support the first 24 months of operations (post funding) including full-time operational team members and third-party partnerships to ensure scaling.
  • Chartboost
    Head Of Business Operations
    Chartboost Nov 2016 - Jun 2017
    San Francisco, California, Us
    • Built and managed Chartboost’s RTB/Exchange business and exceeded revenue goals month/month including 200% of goal in April 2017. • Created new revenue stream providing company with an additional 12% net revenue for the RTB/Exchange business. • Built and managed Chartboost’s Publisher Yield Management (“PYM”) program focused on increasing top line revenue and publisher impressions by offering CPM guarantee deals instead of standard revenue share arrangements. • Managed all third-party relationships with DSPs, mediation partners, data partners, technology providers, and Salesforce. • Built and managed Chartboost’s ad operations team with time and revenue based objectives including optimization of all PYM deals.• Managed a support team comprised of support specialists and solutions engineers including a revamp of support methodology to re-focus efforts to the highest revenue generating partners and deflecting low revenue generating partners to self help. • Managed all BD efforts with third parties including contract negotiations/drafting and partnered with legal on all processes pertaining to the RTB/Exchange business.
  • Aol
    Director, Business Operations
    Aol Feb 2010 - Apr 2012
    New York, Ny, Us
    • Developed customer care business plan and presented plan to CEO resulting in a multi-million investment in AOL Help.• Built and managed a team of 15 comprised of product help copywriters, product support specialists, and call center operations. • Overhauled AOL Help to ensure all products and interfaces have a designated help experience. • Launched AOL Mail’s first ever 1-to-1 support options (i.e. chat, email) for AOL’s free users focused on increasing CSAT and issue resolution while mitigating churn.• Implemented a community based feedback tool to incorporate user requests into future iterations of products. • Managed multiple projects surrounding compromised accounts (fraud), video initiatives, error messaging, service outages, executive escalations, and partner management. • Member of AOL’s “Cultural Ambassador” program to assess how interview candidates align to AOL’s core values.
  • Yahoo! Inc
    Sr. Manager, Business Development
    Yahoo! Inc Sep 2007 - Jan 2010
    Sunnyvale, Ca, Us
    • Managed decommissioning of Yahoo! Photos focused on user experience – efforts earned Dragon Slayer Award Q407. • Led software licensing negotiations with vendors and strategic deals with partners for Yahoo! Mail and Yahoo! Messenger.• Drafted, negotiated and redlined all contracts with strategies ensuring an extremely responsive turnaround time from legal.• Managed business operations for Yahoo! Voice including forecasting, carrier relations, and outsourcing.- Indirectly managed product, engineering, and marketing initiatives focused on top line revenue, gross profit, user experience, and engagement/retention metrics. • Led RFP process, contract negotiations, and overall outsourcing of the Yahoo! Voice business to a third party.• Analyzed and summarized contracts into an executive summary, key obligations, key terms, economics, and risks/mitigations. • Developed and maintained a deal calendar with internal and partner obligations.
  • Yahoo! Inc
    Manager, Business Operations
    Yahoo! Inc Jun 2005 - Sep 2007
    Sunnyvale, Ca, Us
    • Managed customer care improvements across 7 business units focusing on CSAT.• Improved CSAT by resolving customer care inquiries that revealed product defects.• Boosted engagement and retention by incorporating customer product suggestions and feedback into future product versions and new products. • Increased the cost-effectiveness of engineering and operational resources by better aligning them with customer demands. • Successfully implemented a new live-chat support method driving the highest level of CSAT across the company.• Developed and managed marketing/support programs based on users’ LTV with increasing LTV and driving overall engagement as key success metrics.
  • Yahoo! Inc
    Manager, Reseller Sales
    Yahoo! Inc Jun 2003 - Jun 2005
    Sunnyvale, Ca, Us
    • Grew department revenue share from 4 percent to 34 percent of total company revenue in less than 2 years – key business driver of Yahoo!’s acquisition.• Built a regionally based sales team with commission goals tied to gross revenue, gross profit, and individual revenue targets.• Drafted and negotiated all contracts with high proficiency in legal, business, and technical terms.• Managed 100+ customers and developed value propositions for each. • Developed effective and personal customer relationship management skills through 24/7 access via phone, email, and instant messenger applications. • Implemented sales strategies that were regionally focused in an effort to apply social customs to the communication process with customers and leads.• Led process to sell the wholesale/reseller program as a requirement of Yahoo!’s acquisition.
  • Yahoo! Inc
    Manager, Customer Care
    Yahoo! Inc Mar 2001 - Jun 2003
    Sunnyvale, Ca, Us
    • Implemented an in-house customer care solution saving the company ~$2.5MM dollars in the first year. • Built and managed a team of 10 technical, billing, and fraud support representatives. • Partnered with product and marketing to forecast customer care inquiries required to develop and manage departmental budget.• Developed feedback loop between customers and the product/engineering teams successfully decreasing customer care inquiries and increasing customer engagement.

Greg Castro Skills

Strategic Partnerships Strategy Business Development Team Building Relationship Management

Greg Castro Education Details

  • San José State University
    San José State University
    Business Management

Frequently Asked Questions about Greg Castro

What company does Greg Castro work for?

Greg Castro works for Mobvista.

What is Greg Castro's role at the current company?

Greg Castro's current role is VP, Global Partnerships.

What is Greg Castro's email address?

Greg Castro's email address is gr****@****ail.com

What is Greg Castro's direct phone number?

Greg Castro's direct phone number is +140820*****

What schools did Greg Castro attend?

Greg Castro attended San José State University.

What skills is Greg Castro known for?

Greg Castro has skills like Strategic Partnerships, Strategy, Business Development, Team Building, Relationship Management.

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