Greg Chapman Email & Phone Number

Greater San Diego Area

As a Fractional CXO, CCO, and CMO, I help CEOs and their team understand how to compete in the Experience Economy. If you are not the cheapest, fastest, or most exclusive, how do you differentiate your brand in the hearts and minds of your target audience? How do you create memorable brand experiences?Improving customer retention and lifetime value is critical to your growth strategy. The mission of The Pocket CMO® is to inspire and assist business leaders in finding new ways to build customer loyalty and retention, reduce customer acquisition costs, and grow their business. For businesses seeking innovative growth strategies and more effective marketing and customer retention efforts, The Pocket CMO® is a deeply experienced partner that helps your brand identify and develop customer-centric growth strategies that drive business in the Experience Economy. Unlike other agencies or consultancies, The Pocket CMO® has sat in your chair - I help companies find new paths for growth by 1) Focusing on a value proposition that differentiates the brand; 2) Developing customer experience strategies that deliver against the value proposition; 3) Breaking these strategies down into measurable components that will drive customer retentionWhat The Pocket CMO® does:I start by helping you identify the key consumer segments that drive growth by understanding their needs.I then help your brand build a differentiated value proposition and a brand experience around these key segments.I help your leadership team, and your organization align around the consistent delivery of this experience to every customer. Every day.

Greater San Diego Area

This was a mission-critical leadership role at Provide Commerce. The position combined the Chief Marketing Officer and Chief Merchant role with that of Chief Customer Experience Officer. My mission was to transform this company into an industry-leading, consumer-focused, e-retail enterprise. I worked to shape the consumer experience strategy by defining the Provide brand target customer segments and developing each brand’s unique value proposition across the 4 P’s. I provided thought leadership for brand leaders to anticipate and meet the needs of the target consumer groups by creating a compelling web storefront experience, and building and managing a consumer relationship platform. I lead a staff of 150+ including Marketing, Merchandising, Creative, and Consumer Insights and Relationship Marketing for the ProFlowers, ProPlants, Shari’s Berries, Cherry Moon Farms, Red Envelope, and Personal Creations Brands.

Tempe, Az

A digital marketing and advertising agency located in Arizona, Sitewire focused on connecting customers with brands through customized online marketing efforts. Sitewire clients included Kroger, Red Lobster, Olive Garden, The Capital Grille, Sage Software, Avnet, State Farm Insurance, iGo, Bonneville Communications, and Standard Register. Joining Sitewire in 2009, I lead the agency to steady growth, while building on the agency’s culture and legacy as a positive, dynamic workplace where internal camaraderie and involvement in the local community were as important as achieving company goals.

Hoffman Estates, Il

I lead all catalog and direct mail activities for this $50 billion multichannel retailer. I was directly accountable for the revenue and profit performance of a $500 million multichannel merchandise division consisting of online, catalog, direct mail and alternative media departments for both Sears and Kmart formats. I was responsible for the strategic development and role of the $100mm + catalog business within Sears Holdings. I managed a staff of eighteen merchants, managers, and related functions including a multichannel analysis and circulation-planning department for a catalog circulation of ~50mm. I had direct input into, and a leadership role in the strategic planning process for enterprise-wide, multichannel marketing activities. I was a member of the Top 500 Executive Leadership Team for the corporation and member of the Strategic Leadership Team for Customer Direct. As such, I had direct strategic input into the merchandise, marketing, operations, logistics, and user experience functions within Sears Holdings Customer Direct area.Additional positions I held at Sears Holdings: Sr. Director of Marketing - Sears Home Services Divisional Merchandise Manager - Multichannel Merchandise Director - Specialty Merchandise Group

Eden Prairie, Mn

Responsible for the development of non-jewelry merchandising areas for this $120mm national television home shopping retailer. Major focus was the identification and implementation of hardlines merchandising programs, which would contribute to growth in revenues and profits of the network, while providing diversification in merchandise offerings.

Orlando, Fl

Responsible for the development and performance of product marketed via cable television "Home Health Shopping" segments. Major focus was the identification, acquisition, development, and return on inventory investment of products selected which specifically related to network programming. Additional responsibilities included acting as merchandising liaison for the network's e-commerce efforts, and development and implementation of various direct response marketing programs.

Phoenix, Az

Responsible for all aspects of a start up, international direct response catalog business within a $180mm multilevel marketing company. I was directly responsible for the profitability of the business worldwide. Conceived and launched the catalog businesses in London, U.K., and Europe.

Phoenix, Az

Member of the original start-up executive team. Directed all aspects of merchandising and purchasing for the then $30mm direct response, in-flight catalog company. Directly accountable to the CEO for delivering the company’s catalog EBITDA target by producing gross margin and advertising placement fee dollars. Leadership role in driving the strategic direction and positioning of catalog merchandise in the emerging digital cabin in-flight environment. A key strategic driver of retail, direct mail, and other business expansion initiatives, including a massive expansion of the SkyMall assortment.

San Francisco, Ca

Responsible for the overall performance and profitability of a $50mm specialty assortment and department through product selection and development, vendor selection and management, creative execution of catalog marketing programs, gross margin and related expense control.

Pleasanton, Ca

Responsible for merchandising execution of 50 store, $500mm region within a $2 billion corporation. Direct input into merchandising, strategic, marketing, and promotional planning at corporate level.Additional positions held at Best Products: Senior Buyer District Merchandising Manager Store Manager