Greg Chapman Email & Phone Number

Greater San Diego Area

As a Fractional CXO, CCO, and CMO, I help CEOs and their team understand how to compete in the Experience Economy. If you are not the cheapest, fastest, or most exclusive, how do you differentiate your brand in the hearts and minds of your target audience? How do you create memorable brand experiences?Improving customer retention and lifetime value is.

Greater San Diego Area

This was a mission-critical leadership role at Provide Commerce. The position combined the Chief Marketing Officer and Chief Merchant role with that of Chief Customer Experience Officer. My mission was to transform this company into an industry-leading, consumer-focused, e-retail enterprise. I worked to shape the consumer experience strategy by defining.

Tempe, AZ

A digital marketing and advertising agency located in Arizona, Sitewire focused on connecting customers with brands through customized online marketing efforts. Sitewire clients included Kroger, Red Lobster, Olive Garden, The Capital Grille, Sage Software, Avnet, State Farm Insurance, iGo, Bonneville Communications, and Standard Register. Joining Sitewire.

Hoffman Estates, IL

I lead all catalog and direct mail activities for this $50 billion multichannel retailer. I was directly accountable for the revenue and profit performance of a $500 million multichannel merchandise division consisting of online, catalog, direct mail and alternative media departments for both Sears and Kmart formats. I was responsible for the strategic.

Eden Prairie, MN

Responsible for the development of non-jewelry merchandising areas for this $120mm national television home shopping retailer. Major focus was the identification and implementation of hardlines merchandising programs, which would contribute to growth in revenues and profits of the network, while providing diversification in merchandise offerings.

Orlando, FL

Responsible for the development and performance of product marketed via cable television "Home Health Shopping" segments. Major focus was the identification, acquisition, development, and return on inventory investment of products selected which specifically related to network programming. Additional responsibilities included acting as merchandising.

Phoenix, AZ

Responsible for all aspects of a start up, international direct response catalog business within a $180mm multilevel marketing company. I was directly responsible for the profitability of the business worldwide. Conceived and launched the catalog businesses in London, U.K., and Europe.

Phoenix, AZ

Member of the original start-up executive team. Directed all aspects of merchandising and purchasing for the then $30mm direct response, in-flight catalog company. Directly accountable to the CEO for delivering the company’s catalog EBITDA target by producing gross margin and advertising placement fee dollars. Leadership role in driving the strategic.

San Francisco, CA

Responsible for the overall performance and profitability of a $50mm specialty assortment and department through product selection and development, vendor selection and management, creative execution of catalog marketing programs, gross margin and related expense control.

Pleasanton, CA

Responsible for merchandising execution of 50 store, $500mm region within a $2 billion corporation. Direct input into merchandising, strategic, marketing, and promotional planning at corporate level.Additional positions held at Best Products: Senior Buyer District Merchandising Manager Store Manager