Retired CMO lucky enough to have worked on Procter & Gamble, Tylenol, Lite Beer, Home Depot, Travelocity, Safety-Kleen and finally Caliber Collision over an almost 40 year marketing career. Today I'm enjoying the fruits of my labor by giving back to those who ran toward the fight, getting better at building beautiful things with my own two hands, studying the world of science, reading, writing, and consulting with friends and family on the state of marketing. Bridget and I have been married for over 30 years and we have two amazing sons - Ryan and Hunter - two beautiful daughter-in-laws - Kimberly and Carly - and two grandsons (so far) - Hayes and Noah.

Chief Marketing Officer for Caliber Collision responsible for corporate, B-to-B and B-to-C communications and events including SEO, PPC, Web, collateral, advertising, public relations, external retail branding, video production and new product introductions.Also responsible for Caliber local community involvement including gifting more than 400 vehicles to military families in need, Caliber’s annual food drive that collected more than 8 million meals for kids and Caliber’s support of the American Heart Association.Caliber Collision in the largest collision repair provider in the world with more than 1,500 locations in 40 states.

Responsible for planning and implementing new product development, pricing, channel, positioning and communications strategies for this $1 billion consumer/commercial products and services company.Increased revenues and EBITDA over 20% in two years while reducing communications expenses by 30% behind by bringing all advertising development in-house.Implemented direct response programs generating between 10% and 20% response rates and five to eight times return on investment. Championed the repositioning of Safety-Kleen under a "Make Green Work" position as the premier green enabler in North America. Successfully introduced the first, environmentally-friendly motor oil called EcoPower.

Responsible for direct-to-consumer direct marketing strategies and tactics for Lowe's Home Improvement and Procter & Gamble's Iams Pet Food.

Responsible for MARC USA’s Dallas office P&L, business development, operations and delivery of brand identity, offline and online marketing strategy, advertising, collateral and Web development.

Responsible for P&L, business development, operations and delivery of brand identity, offline and online marketing strategy, advertising, collateral and Web development for blue-chip companies including American Airlines, LaQuinta Hotels, and Plains Capital Bank.

Responsible for strategic consulting including e-business portal, e-commerce, customer relationship management and e-marketing efforts for numerous clients including HealthSouth, eMerge Interactive and American Heart Association.Responsible for $20 million in revenue and closing over $7 million in incremental business with a staff of 43 consultants.

Responsible for marketing, advertising, media, research and naming for the Home Depot, AT&T Wireless, Broadcast.com, Travelocity.com, Sabre, Overhead Door, Ponderosa and Bonanza Steakhouses, El Chico and PrimeCo.Increased Travelocity.com's share of online travel from 23% to 45% in 18 months. Company successfully launched as stand-alone company in 1999.Created a new, wholly-owned division of the Richards Group called Click Here Interactive Communications in November 1995. Implemented over 80 Web launches including Travelocity.com, Sabre, TXU, Broadcast.com (prior to purchase by Yahoo.com), First USA and the National Geographic.