Greg Collins

Greg Collins Email and Phone Number

Executive Creative Director @ L&C New York
New York, NY, US
Greg Collins's Location
New York, New York, United States, United States
Greg Collins's Contact Details

Greg Collins work email

Greg Collins personal email

About Greg Collins

Greg Collins is a freelance copywriter by trade and a creative director by experience. He’s also the co-founder of Overdog, a creative consultancy built to give agencies and brands the unfair advantage of working with top-notch tenured talent.Greg’s sweated the adjectives at great agencies like BBDO, GSD&M, R/GA and TBWA\Chiat\Day, as well as some other amazing ones that don’t go by any founders’ initials whatsoever, including 72&Sunny, Arnold, Cutwater and David&Goliath. Lately, he’s probably best known for his ongoing collaboration with L&C New York as their guest ECD — a prolific partnership born in the cheese aisle of a local supermarket (long story).On the global stage, Greg has earned over 200 global awards, including the Cannes Grand Prix and a Titanium Finalist nod. He has also won numerous Gold, Silver and Bronze Lions, 3 Grand Clios and 44 other Gold, Silver and Bronze Clios, 6 One Show Gold Pencils, the Green One Show Pencil at The One Show and multiple White and Yellow Pencils at D&AD. Outside of advertising, Greg’s work has been nominated for an Emmy, featured in Fast Company’s World Changing Ideas, recognized at the United Nations SDG Summit and archived in the permanent collection at MoMA. He was also three words away from going to the National Spelling Bee as a seventh grader, not that he's still bitter.Off the clock, Greg lives in New York City with a part-time dog and a full-time plant and is often found on a tennis court or wrenching on an old sports car. He's also proud and borderline obnoxious supporter of Manchester United and University of Tennessee athletics.

Greg Collins's Current Company Details
L&C New York

L&C New York

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Executive Creative Director
New York, NY, US
Greg Collins Work Experience Details
  • L&C New York
    Executive Creative Director
    L&C New York
    New York, Ny, Us
  • Greg Collins Works
    Freelance Executive Creative Director + Group Creative Director + Copywriter
    Greg Collins Works May 2020 - Present
  • L&C New York
    Executive Creative Director
    L&C New York May 2020 - Apr 2024
    New York, Ny, Us
    I freelance with L&C as ECD/CW copywriter. I've worked on Dole Sunshine Company, Cerveza Nativa, Budweiser, GE, Homestore and new business. In addition to the awards won, I had a hand in helping the agency earn these major industry accolades:Ad Age A-List Newcomer Agency of the Year 2022 The One Show 2022 Independent Agency of the Year 2022Cannes Lions 2022 Top 5 Independent Agency 2022Cannes Lions 2022 Business Transformation Grand Prix Winner 2022London International Awards Global Independent Agency of the Year 2022Clio Health Global Independent Agency of the Year 2022Andy Awards Best New Agency 2022D&AD Top 3 Independent Agency of the Year 2022D&AD Impact Agency of the Year 2022ADC Best Boutique Agency 2022
  • Bbdo Worldwide
    Svp Creative Director
    Bbdo Worldwide Oct 2018 - Jun 2020
    New York, Ny, Us
    Led creative efforts, producing campaigns for VRAYLAR. Also worked on AMGEN, ENTYVIO, TAGRISSO, UBRELVY and other new business. Then, COVID-19.
  • Vml
    Creative Director
    Vml Nov 2017 - Mar 2018
    Developed 360 tech recruitment campaign for JPMorgan Chase & Co (work available on request). Also worked on Dell and Altice cable.
  • Havas
    Freelance Creative Director
    Havas Dec 2015 - Apr 2016
    Puteaux, Fr
    • Created and sold TVC/digital work on TDAmeritrade bank• Concepted work for K-Y Duration Spray Super Bowl launch, as well as Keurig and new business
  • Tbwa\Chiat\Day
    Global Creative Director
    Tbwa\Chiat\Day Jul 2015 - Feb 2016
    Nyc , La, Us
    Led, strategized and won digital pitch for Sport Chek, Canada’s largest sport retailer, managing six teams across three cities, reporting directly to CEO.• Pitch produced as a social media-driven brand sponsorship of Canada’s Summer Olympic team o Drove 3% incremental comp in-store sales increase during the games o #WhatItTakes was second best-performing hashtag worldwide during campaign periodo Achieved 88% belief that SportChek supports Canadian Olympians vs. 55% benchmark• Created strategic platform and social activation campaign for the 2016 NBA All-Star Game
  • Fcbmayo
    Freelance Group Creative Director
    Fcbmayo Mar 2015 - Jun 2015
    Oversaw 12 creatives working on ISIL College, Mead Johnson, Nivea and Quimica Suiza brands. Learned a lot about working out of the USA and made me hungry to do it more.
  • Mckinney
    Freelance Creative Director
    Mckinney Oct 2014 - Nov 2014
    Durham, Nc, Us
    Freelanced on agency's winning pitch for CarMax.
  • Mullen
    Freelance Creative Director
    Mullen Aug 2014 - Sep 2014
    Boston, Los Angeles And New York, Us
    Worked on new business pitch and branding campaign for U.S. Cellular.
  • Commonwealth//Mccann
    Freelance Group Creative Director
    Commonwealth//Mccann Jan 2014 - Jun 2014
    Detroit, Mi, Us
    Led creative efforts on global integrated launch of Chevrolet’s sponsorship of Manchester United, the then-largest corporate sponsorship in the history of sport, working with club, athletes and clients. • Created and produced Shirt Reveal film and digital activation • 17M views, 3.2B impressions, 2500+ articles, 190+ broadcast clips, 28% engagement• Most-liked, most-watched and most-shared film in the histories of Chevrolet, General Motors and Manchester United• Created and oversaw “Power Of Play” good works corporate campaign launch• Produced content and TVCs highlighting social good projects around the world• Produced Name Swap activation, a live/social experience that brought underprivileged children to Old Trafford to be mascots and receive the starting 11’s shirts on the pitch• 2.5M views, 593M impressions, 12M engagements, 679 media placements Redeveloped and relaunched ChevroletFC.com• Created 150+ unique pieces of team, player and social good content in eight languages• Site traffic rose 1300% with 588k active members, outdrawing 10 BPL team websitesWork Links:Shirt Reveal: http://www.gregcollinsworks.com/Chevrolet-Manchester-United-Shirt-RevealPower Of Play Launch: http://www.gregcollinsworks.com/Chevrolet-Manchester-United-Power-Of-Play-LaunchChevroletFC.com relaunch: http://www.gregcollinsworks.com/ChevroletFC-com
  • Bbdo
    Freelance Creative Director
    Bbdo Jan 2002 - Dec 2013
    New York, Ny, Us
    Have been brought in over the years to concept top-level, tier one work for a variety of blue chip clients, working directly with ECDs and CCOs:New York: Lowe's Home Improvement (national tv), Entyvio (360), Vraylar (360)Atlanta: Delta Airlines (national tv)Chicago: Wrigley's Eclipse Gum (national tv)Detroit: Chrysler (Crossfire aunch)Los Angeles/San Francisco: Mitsubishi Motors (national tv)
  • 72Andsunny
    Freelance Creative Director
    72Andsunny Aug 2013 - Oct 2013
    Oo
    Worked on launch of Google Chromebook black (broadcast and digital).
  • Socialistic
    Freelance Creative Director
    Socialistic Aug 2012 - Oct 2012
    Developed, executed and led creative on two successful new business pitches, both of which emphasized social media, but whose scope also contained 360-degree media assets including print, outdoor, television and transit advertising. Helped establish and entrench client relationships and developed winning work with senior content strategist, content delivery director and UX creative director.
  • Rpa
    Freelance Creative
    Rpa May 2001 - Apr 2012
    Santa Monica, Ca, Us
    Concepted and sold work on several occasions, including four produced national tv spots for Acura. I also worked extensively on the launch of the 2013 Honda Accord, as well as trans-platform work for the Honda Dealer Association over the years. Most recently, my efforts at RPA helped anchor (and ultimately win) a high-profile project pitch for AOL.
  • Saatchi & Saatchi La
    Freelance Copywriter
    Saatchi & Saatchi La Apr 2000 - Mar 2011
    El Segundo, California, Us
    • Created Toyota “Tacoma Tough” platform/ campaign, which ran for seven years• Created national work for Toyota Avalon, Camry, 4Runner, Highlander, Tacoma, Tundra and NASCAR launch introducing the first non-American nameplate into the sportI also created, sold and produced advertising for P&G's Pur Water Filters account.Work links:Toyota Tacoma: http://www.gregcollinsworks.com/Toyota-TacomaToyota Hybrid Synergy Drive NYC Launch: http://www.gregcollinsworks.com/Toyota-Hybrid-Synergy-Drive
  • Tbwa Worldwide
    Freelance Associate Creative Director
    Tbwa Worldwide Apr 2001 - Oct 2010
    New York, Ny, Us
    In addition to aforementioned sport work done in NYC:• Created a Nissan Z campaign which ran for three years• Created and oversaw five teams’ work for Nissan Altima, Maxima, Sentra and QuestOther account experience includes GoodLife Recipe dog food, Harmon/Kardon audio, Nissan (various models), Infiniti (various models).Work links:Nissan Z: http://www.gregcollinsworks.com/Nissan-ZPepsi Online Super Bowl Party: http://www.gregcollinsworks.com/Pepsi-Online-Super-Bowl-PartyPepsi NFL Experience: http://www.gregcollinsworks.com/Pepsi-NFL-ExperiencePepsi Michael Jackson Tribute: http://www.gregcollinsworks.com/Pepsi-MJ-Grammys-Tribute
  • Innocean Usa
    Freelance Associate Creative Director
    Innocean Usa Mar 2010 - Sep 2010
    Huntington Beach, Ca, Us
    As lead copywriter on the 360-degree launch of the Hyundai Sonata Turbo, I saw the project through from concept to completion with direct and extensive client interface throughout the process. Elements included a :30 national tv commercial, four three-page magazine ads, a Wall Street Journal ad and a facebook app. The campaign was selected as the 2010 Best Overall Worldwide Campaign across all of Innocean Worldwide's global offices and helped Hyundai Sonata sales pass the 200,000 mark for the first time in company history.Work link:http://www.gregcollinsworks.com/Hyundai-Sonata-Turbo
  • The Famous Group
    Freelance Creative Director
    The Famous Group May 2009 - Jul 2009
    Los Angeles , Ca, Us
    Led creative development, concepted and executed a full 360-degree campaign for a cabaret best described as "Cirque du Soleil on acid," helping the troupe transform from underground local phenomenon to a bigger big top with creative assets such as viral videos, logo/identity assets, wild postings, print ads, digital banners and an e-commerce enabled website. Sales tripled in the first week after the work went live.Work link: http://www.gregcollinsworks.com/Cirque-Berzerk
  • The Miller Group Advertising, Inc.
    Freelance Creative Director
    The Miller Group Advertising, Inc. Jan 2008 - Dec 2008
    Pacific Palisades, California, Us
    I joined The Miller Group to run the creative portion of the Goodwill of Southern California pitch. After winning the pitch, I stayed on as Creative Director, entrusted with creating, overseeing, presenting, selling and producing print, outdoor, television, digital and collateral materials across the entire client roster, working with and managing staff and workflow, dealing directly with various production vendors.Under my watch, and working closely with agency founder/CEO Renee Miller, we won 6 of 8 pitches, including Goodwill of Southern California, Los Angeles Small Business Development Center, the Museum of Latin American Art, Network Automation software, Talley Communications, and Zyliss Kitchenware.Work links: Goodwill: http://www.gregcollinsworks.com/Goodwill-HalloweenMuseum of Latin American Art: http://www.gregcollinsworks.com/Museum-of-Latin-American-ArtNetwork Automation: http://www.gregcollinsworks.com/Network-Automation
  • Team One
    Copywriter
    Team One Nov 2000 - Nov 2003
    Los Angeles, Ca, Us
    During my tenure, I won more awards than any creative on staff, departing as one of the top three most rewarded creatives in agency history. Clients included:adidas: basketball and soccer brands.America West Airlines: lead day-to-day writer, branding and fare war advertising, all mediums. Load factor (aka butts in seats) increased all nine quarters of client-agency relationship. Lexus: created advertising across all mediums for each individual model. Was lead creative on branding campaign for lexussafety.com, which established Lexus as a safe car brand and garnered nine times more traffic than Lexus' regular website. Partnership For A Drug-Free America: created, pitched and produced "Surfing Monkey" television spot in off-hours away from work. The spot, to this day, is considered one of the most-remembered ads in the history of the organization.New BusinessWork links:America West: http://www.gregcollinsworks.com/America-West-Airlines-CloudwatchLexussafety.com: http://www.gregcollinsworks.com/LexusSafety-comPartnership For A Drug-Free America: http://www.gregcollinsworks.com/Partnership-For-A-Drug-Free-America

Greg Collins Skills

Creative Direction Advertising New Media Creative Strategy Outdoor Advertising Television Integrated Marketing Interactive Advertising Copywriting Art Direction Interactive Marketing User Experience Digital Strategy Digital Media Brand Development Commercials Marketing Relationship Marketing Social Media Viral Marketing Strategy Digital Marketing Online Advertising Film Radio Social Media Marketing Online Marketing Mobile Marketing Animal Models Showmanship Geography Photography Plastic Surgery Storytelling Lasik Cosmetology Email Marketing Interactive Media Asian Cuisine Culinary Travel Concept Development Corporate Branding

Greg Collins Education Details

  • Miami Ad School Atlanta @ Portfolio Center
    Miami Ad School Atlanta @ Portfolio Center
    Copywriting
  • International Center Of Photography
    International Center Of Photography
  • Writers' Boot Camp
    Writers' Boot Camp
    Screenwriting
  • The Groundlings School
    The Groundlings School
  • Middle Tennessee State University (Mtsu)
    Middle Tennessee State University (Mtsu)
    Mass Communication/Media Studies

Frequently Asked Questions about Greg Collins

What company does Greg Collins work for?

Greg Collins works for L&c New York

What is Greg Collins's role at the current company?

Greg Collins's current role is Executive Creative Director.

What is Greg Collins's email address?

Greg Collins's email address is gr****@****bdo.com

What schools did Greg Collins attend?

Greg Collins attended Miami Ad School Atlanta @ Portfolio Center, International Center Of Photography, Writers' Boot Camp, The Groundlings School, Middle Tennessee State University (Mtsu).

What are some of Greg Collins's interests?

Greg Collins has interest in Civil Rights And Social Action, Environment, Poverty Alleviation, Animal Welfare, Arts And Culture.

What skills is Greg Collins known for?

Greg Collins has skills like Creative Direction, Advertising, New Media, Creative Strategy, Outdoor Advertising, Television, Integrated Marketing, Interactive Advertising, Copywriting, Art Direction, Interactive Marketing, User Experience.

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