Greg Collins Email & Phone Number

New York, NY, US

New York, NY, US

I freelance with L&C as ECD/CW copywriter. I've worked on Dole Sunshine Company, Cerveza Nativa, Budweiser, GE, Homestore and new business. In addition to the awards won, I had a hand in helping the agency earn these major industry accolades:Ad Age A-List Newcomer Agency of the Year 2022 The One Show 2022 Independent Agency of the Year 2022Cannes Lions.

New York, NY, US

Led creative efforts, producing campaigns for VRAYLAR. Also worked on AMGEN, ENTYVIO, TAGRISSO, UBRELVY and other new business. Then, COVID-19.

Developed 360 tech recruitment campaign for JPMorgan Chase & Co (work available on request). Also worked on Dell and Altice cable.

Puteaux, FR

• Created and sold TVC/digital work on TDAmeritrade bank
• Concepted work for K-Y Duration Spray Super Bowl launch, as well as Keurig and new business

NYC, LA, US

• Led, strategized and won digital pitch for Sport Chek, Canada’s largest sport retailer, managing six teams across three cities, reporting directly to CEO.
• Pitch produced as a social media-driven brand sponsorship of Canada’s Summer Olympic team o Drove 3% incremental comp in-store sales increase during the games o #WhatItTakes was second best-performing hashtag worldwide.
• Created strategic platform and social activation campaign for the 2016 NBA All-Star Game

Oversaw 12 creatives working on ISIL College, Mead Johnson, Nivea and Quimica Suiza brands. Learned a lot about working out of the USA and made me hungry to do it more.

Durham, NC, US

Freelanced on agency's winning pitch for CarMax.

Boston, Los Angeles And New York, US

Worked on new business pitch and branding campaign for U.S. Cellular.

Detroit, MI, US

• Led creative efforts on global integrated launch of Chevrolet’s sponsorship of Manchester United, the then-largest corporate sponsorship in the history of sport, working with club, athletes and clients.
• Created and produced Shirt Reveal film and digital activation
• 17M views, 3.2B impressions, 2500+ articles, 190+ broadcast clips, 28% engagement
• Most-liked, most-watched and most-shared film in the histories of Chevrolet, General Motors and Manchester United
• Created and oversaw “Power Of Play” good works corporate campaign launch
• Produced content and TVCs highlighting social good projects around the world

New York, NY, US

Have been brought in over the years to concept top-level, tier one work for a variety of blue chip clients, working directly with ECDs and CCOs:New York: Lowe's Home Improvement (national tv), Entyvio (360), Vraylar (360)Atlanta: Delta Airlines (national tv)Chicago: Wrigley's Eclipse Gum (national tv)Detroit: Chrysler (Crossfire aunch)Los Angeles/San.

OO

Worked on launch of Google Chromebook black (broadcast and digital).

Developed, executed and led creative on two successful new business pitches, both of which emphasized social media, but whose scope also contained 360-degree media assets including print, outdoor, television and transit advertising. Helped establish and entrench client relationships and developed winning work with senior content strategist, content.

Santa Monica, CA, US

Concepted and sold work on several occasions, including four produced national tv spots for Acura. I also worked extensively on the launch of the 2013 Honda Accord, as well as trans-platform work for the Honda Dealer Association over the years. Most recently, my efforts at RPA helped anchor (and ultimately win) a high-profile project pitch for AOL.

El Segundo, California, US

• Created Toyota “Tacoma Tough” platform/ campaign, which ran for seven years
• Created national work for Toyota Avalon, Camry, 4Runner, Highlander, Tacoma, Tundra and NASCAR launch introducing the first non-American nameplate into the sportI also created, sold and produced advertising for P&G's.

New York, NY, US

• In addition to aforementioned sport work done in NYC:
• Created a Nissan Z campaign which ran for three years
• Created and oversaw five teams’ work for Nissan Altima, Maxima, Sentra and QuestOther account experience includes GoodLife Recipe dog food, Harmon/Kardon audio, Nissan (various models), Infiniti (various models).Work.

Huntington Beach, CA, US

As lead copywriter on the 360-degree launch of the Hyundai Sonata Turbo, I saw the project through from concept to completion with direct and extensive client interface throughout the process. Elements included a:30 national tv commercial, four three-page magazine ads, a Wall Street Journal ad and a facebook app. The campaign was selected as the 2010 Best.

Los Angeles, CA, US

Led creative development, concepted and executed a full 360-degree campaign for a cabaret best described as "Cirque du Soleil on acid," helping the troupe transform from underground local phenomenon to a bigger big top with creative assets such as viral videos, logo/identity assets, wild postings, print ads, digital banners and an e-commerce enabled.

Pacific Palisades, California, US

I joined The Miller Group to run the creative portion of the Goodwill of Southern California pitch. After winning the pitch, I stayed on as Creative Director, entrusted with creating, overseeing, presenting, selling and producing print, outdoor, television, digital and collateral materials across the entire client roster, working with and managing staff.

Los Angeles, CA, US

During my tenure, I won more awards than any creative on staff, departing as one of the top three most rewarded creatives in agency history. Clients included:adidas: basketball and soccer brands.America West Airlines: lead day-to-day writer, branding and fare war advertising, all mediums. Load factor (aka butts in seats) increased all nine quarters of.

Copywriting

Education record

M.A., Screenwriting

Education record

Bachelor Of Arts (B.A.), Mass Communication/Media Studies