Helping small businesses establish or grow their digital presence.• New website design and development in WordPress including all creative, copywriting, and setting up hosting.• Create marketing campaigns and creative for Google Ads, Bing Ads, Facebook/Instagram, Twitter/X, TikTok, and other outside placements.• Establish and grow company presence on social media - Facebook, Instagram, X/Twitter, and TikTok. Recent success includes growing one client's follower count >900% in 1 year.• Integrate Google Analytics, SEMRush, Moz, etc. into website code to enable site traffic analysis and better digital decisions. Provide dashboards summarizing successes.• Develop email list acquisition strategies and publish newsletters and promotions.• Design point of sales materials including flyers, menus, etc., integrating QR code technology to drive website, landing page, and social media traffic and engagement.

Reporting to the CEO, responsible for marketing strategy and go to market campaign development for products, events, and SaaS offerings through digital, social, CRM, and events channels, aligning marketing with corporate objectives and KPIs to drive awareness and sales. Member of the cross-functional leadership team establishing strategic direction for the organization, regularly presenting to executive leadership and the Board of Directors. Led and mentored a team of marketers - Graphic Design, Copywriting, Web Design, SEO/SEM, Social Media.• Developed and managed >$1M marketing budget, meeting budget 100% of the time over 12 years• Increased ranked keywords by >75% and top 3 by 33% in 1 year using SEO tools including Google Keyword Planner, SEMRush, and MOZ• E-commerce website development leader focused on UX resulting in >100% site speed increase, 50% ranked pages increase, 25% traffic increase, and 10% improvement in bounce rate within 6 months of launch• Executed social media engagement strategies resulting in 10x growth in followers across LinkedIn, Facebook, and X/Twitter• Managed Hubspot CRM with over 250k contacts, sending more than 10 million emails/year at a 99.2% delivery rate, .05% unsubscribes, and 0% spam rate• Optimized paid digital advertising on Google, LinkedIn, Bing, Facebook/Meta, and Twitter/X, making data-driven adjustments to meet targeted ROI• Maintained partnerships with global team members and agency partners to create compelling sales enablement content• Developed and reported data-driven insights gained through Google Analytics, A/B testing, surveys, market and competitive analysis, and more.• Led integrated campaign development, crafting strategies, briefs, and creative to create compelling narratives through storytelling• Led PR initiatives spotlighting the company through media outreach, resulting in several features in articles, television, and speaking opportunities• Developed and managed all agency partner relationships

Instructed Foundation of Personal Finance and Introduction to Information Systems, required first year courses for all students entering the University of Phoenix.• Developed and graded all course content.• Provided feedback and mentored students to ensure their success.

Manager, MarketingReporting to the VP of Marketing, day to day client management lead for agency team designing and developing an all new automotive OEM vehicle owner website, articulating clients' brand attributes and voice to ensure they were incorporated into the finished website.• Managed and grew client relationships at all levels by developing a full understanding of their business and key marketing objectives, resulting in $2 million in additional work beyond initial contract.• Directed creative and copywriting, web development, and data analysis, resulting in>100% improvement in customer engagement on new website.• Developed the go-to-market strategy to socialize products to consumers, dealers, and field personnel, including traditional digital, social, in-market and print media.• Led messaging integration into consumer CRM pieces, targeting customer personas based upon their level of engagement with the current owner site and where they are in their lifecycle

Reporting to the VP of Logistics, launched a consumer marketing department tasked with raising awareness and sales in the retail and POV logistics market using digital, SEM, social, experiential, and traditional marketing• Designed and launched new corporate and retail websites, resulting in a 300% improvement in unique traffic to the corporate site and a 40% increase in B2B revenue and >$1M in first year B2C sales revenue.• Integrated social media (Facebook, Twitter/X, YouTube, LinkedIn, etc.) to increase awareness, resulting in > 500% increase in followers and fans in the first year.• Developed and managed relationships with industry influencers and buying channels, including eBay Motors, AutoTrader, KBB, Automotive Digest, etc.• Led the development of traditional corporate, experiential, dealer and retail marketing collateral.• Managed agency relationships (design, advertising, PR, digital, SEO) and performance expectations.• Developed mutually beneficial relationships with associated companies, trade, dealer and owner groups.

Reporting to the Director of Marketing, manage Saturn brand’s social media presence, and Accessories and Licensing Product development, advertising, and sales.• Manage Saturn’s social media initiatives and agency relationships. Increased membership of brand sponsored owner’s forum 25%. Used social media (Twitter/X, Facebook, auto blogs, etc.) to influence a 7% increase in positive and 23% decrease in negative brand sentiment• Manage Licensing Agent relationship and Licensee base. Approve product portfolio offering and plan new products to enhance brand perception and capitalize on consumer’s affinity for the brand. Developed web based advertising initiative that increased sales to retail consumers 15%• Manage Advertising and Integration of vehicle Accessories into traditional and non-traditional sales channels and events. Create product portfolio matrix, plan new products and reposition existing products based on competitive and market analysis. Collaborate with Vehicle Program Marketing Managers to ensure seamless engineering integration with vehicle and relevance to targeted consumers• Manage Accessory lead generation strategy. Implemented a CRM solution to target existing owners with relevant Accessory information through web and direct mail communications

Reporting to the Accessory Integration Manager, managed the Accessories group presence in Chevy divisional advertising and events; managed Accessories sponsorship of the Corvette Racing Team.• Responsible for Chevy Accessories sponsorship of Corvette Racing’s entries in the American Le Mans Series (ALMS). Managed budget, coordinated presence of show vehicles at races and events, acted as guest speaker at owner’s ‘corral’, engaged in VIP entertainment at events, and participated in owner group meetings and blog sites, leading to an increase in accessory revenue from $4.5m to $9.0m in 2 years• Created and managed a Corvette Accessory coupon program that increased sales of accessories to existing owners 500% in 2 years• Led development of the accessory product portfolio and marketing plans for new vehicle launches, including the Malibu and Camaro, resulting in a 100% increase in accessory revenue for the new Malibu from the prior generation and $13m in pre-ordered accessories for Camaro.• Coordinated with Chevy brand teams, the Accessories group, purchasing, and ship direct to define accessory product offerings to be included on dealer vehicle order guides, resulting in accessory sales on new vehicles doubling in the first 6 months of the program.• Managed owner CRM communications, including creation and publication of an e-newsletter, highlighting new product offerings and accessory news

Reporting to the Business Development Manager, served as an ‘internal consultant’ to evaluate and develop growth opportunities in the automotive aftermarket:•Financial Lead on GM Global Warranty System initiative, resulting in $2+ Billion in annualized savings, responsible for acquiring approvals to spend $100+ Million to implement•Performed financial valuations and strategy development on potential investment candidates, from due diligence and analysis to candidate selection and equity structure•Member of a cross-functional, global team developing aftermarket strategy for ACDelco in China

• Developed budget for VSSM Executive Staff, Retail Relations, and Human Resources; responsible for monthly forecast, variance analysis and corporate reporting• Financial analysis to determine impact and profitability of potential GM acquisitions, partnerships and brand extensions (Hummer, Fiat, Daewoo)• Benchmarked competitive media spending by brand and compared GM’s relative performance, identifying disparities and recommending improvements

• Conducted dealership valuations through review of dealer financial statements, interviews, DCF/ROI and Monte Carlo analysis. GM financial representative during purchase negotiations. Extensive contact with GM dealers• Analysis of market conditions, retail opportunities, GM Channel Strategy opportunities and competitive environment in targeted markets• Monitored acquired dealerships monthly performance, benchmarking GM dealers against non-GM franchises in the market area• Developed system for consolidating dealership financial statements into the GM accounting system; coordinated with corporate staff and outside auditors to ensure compliance of reporting

At the time of my honorable discharge, I was a Gunner's Mate Missiles 2nd Class (GMM2 (SW)).• Qualified as and served as Launcher Captain for MK26 guided missile system.• Work Center Supervisor, supervising 4 Gunner's Mates in missile launcher maintenance, operation and repair.• Served as the Repair Parts Petty Officer, responsible for budgeting and ordering all parts used in divisional maintenance and repair.• Selected as Sailor of the Quarter out of 600 sailors at the command.• Served in the US Naval Reserves after active duty