I provide consulting on creative strategy, brand positioning, and event messaging for large-scale clients across B2B SaaS, transportation, real estate, and artificial intelligence (AI) sectors.Select ProjectsCombined customer and employee interviews with deep sector and competitor analysis to redefine TORO TMS’s brand narrative and messagingWrote and produced CTV spots for PANDADOC

I was focused on maximizing brand performance and revenue growth by revamping and scaling the creative team to execute a comprehensive brand strategy in partnership with the C-suite leadership team.- Established standard, cohesive brand identity by refreshing visual guidelines and overall brand voice in alignment with company mission and expectations of core customer base.- Built and led world-class, 14-member creative group, cultivating insightful team of diverse design experts committed to delivering quality content and experiences.- Enhanced internal project performance by sourcing, onboarding, and managing external partner agencies during large-scale commercial, photography, and direct mail campaigns.Select Achievements- Secured impressive 30% increase in brand awareness across Denver and San Antonio markets by developing and activating three partnership campaigns with the NBA in collaboration with Growth & Strategy team.- Boosted site homepage conversions 20% within three months by redesigning entire homepage following highly successful overhaul and revitalization of standard brand visuals, messaging, and frameworks.- Increased creative team efficiency 75% and improved internal net promoter score (NPS) to 90 by breaking down cross-functional silos to present creative team as productive, effective business partners and experts.- Doubled amount of customer testimonials by targeting strategic demographics and minimizing necessary resources; leveraged core testimonials to develop and release set of new commercials.Creative content, Integrated campaign programs, Executive team interaction, Agency experience, Creative team leadership, Influencer marketing, Event marketing, Copywriting, Brand Vision & Strategy, Brand evolution, Design principles, Video production, UX best practices, Digital experiences, Advertising campaigns, Strategic thinking

- Led 10-member creative team in development and delivery of 2K+ pieces of engaging, customer-focused collateral across integrated campaigns, specific channels, and overall sales funnel.- Propelled customer engagement and brand awareness through production of high-quality creative content, managing multimillion-dollar operational budget to mitigate costs and maximize resource utilization.Select Achievements- Established standardized brand visuals, messaging, and positioning that demonstrated company’s reputation for transforming customer businesses.- Signed 100% of transitioning customers following company’s first acquisition by launching creative messaging campaign that blended ServiceTitan brand with acquired company’s story to seamlessly integrate new customers.- Doubled revenue for four consecutive years and cemented ServiceTitan’s position as industry leader by transforming co-Founders stories into memorable brand tagline: “Born in the Trades, Built for the Trades.”- Boosted NPS by 37 points by pioneering all branding and activation for company’s annual Pantheon user conference, growing attendance rates to 2.5K participants by 2021.Sales enablement, SaaS products, Key messaging, Hiring, Scaling team, Executive team interaction, Creative team leadership, Event marketing, Copywriting, Brand Vision & Strategy, Brand evolution, Design principles, Video production, B2B enterprise experience, Digital experiences, Creative brand building, Strategic thinking, B2B content lifecycle, Executive presentations, Interactive/web design, Lead generation/nurture, Hyper-growth environment, Digital marketing practices, Head of Creative Services, Brand leadership, Creative briefs, Visual storytelling, Cross-functional collaboration, High-growth environment, Managing contributors and managers, Marketing plans, Problem-solving, Mid-size to large B2B enterprise

I managed the creative development, casting, and logistical coordination of the production company’s hit reality television shows.- Engaged audiences with exciting, creative new programming by researching emerging stories and cultural trends to identify untapped narratives with potential for immense success.

I directed the development, production, and delivery of a wide range of creative content for major brands, including Dunkin Donuts, Staples, and Saucony. - Forecasted and managed six-figure project budgets.- Produced and directed independent feature film, The Aristocrat. Received nominations and awards during film festival circuit, including Best Local Film at Woods Hole Film Festival and San Francisco Independent Film Festival.