Greg Davis

Greg Davis Email and Phone Number

Head of Growth Marketing @ Purpose
Los Angeles, CA, US
Greg Davis's Location
Los Angeles, California, United States, United States
Greg Davis's Contact Details
About Greg Davis

Data driven digital marketer with a proven track record of driving sustainable long term growth through innovative digital strategies. Over 25 years’ experience leading and coaching high performance marketing teams, scaling early stage companies as well as developing brands at Fortune 500 companies. Extensive experience in direct to consumer, subscription commerce and lead generation -- planning full customer lifecycle management through omni-channel paid and earned sources throughout US and international markets. Creative problem solver skilled in creating customer-centric experiences leveraged from data insights. Passionate about marketing products that are good for people and the planet. Fun side hustle: Fitness Instructor at Equinox. Areas of expertise: Attribution modeling & optimizing KPIs for acquisition and retention, funnel optimization, LTV/cohort analysis Leveraging analytics to innovate and create disruptive GTM marketing strategies Extensive e-commerce experience, starting with the launch of 20th Century Fox's foray into e-commerce (1999) Expertise in programmatic, paid social, influencer marketing, paid search, email and traditional media Detailed knowledge of the digital ecosystem and leveraging the full Ad Tech / Martech stack

Greg Davis's Current Company Details
Purpose

Purpose

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Head of Growth Marketing
Los Angeles, CA, US
Greg Davis Work Experience Details
  • Purpose
    Head Of Growth Marketing
    Purpose
    Los Angeles, Ca, Us
  • Villain
    Strategy Lead
    Villain Feb 2024 - Present
    Dallas, Texas, Us
    "At the intersection of content and commerce."
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  • World Gym International
    Digital Marketing Lead
    World Gym International Mar 2023 - Nov 2024
    Los Angeles, California, Us
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  • Sensate
    Head Of Marketing
    Sensate Jun 2021 - May 2023
    Los Angeles, California, Us
    Selected by TIME as one of the best inventions of 2022, Sensate is an innovative wearable tech providing profound calm through vibrotactile resonance therapy. Responsible for leading global e-commerce and performance marketing.
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  • Radiko Holdings
    Chief Marketing Officer
    Radiko Holdings Mar 2019 - May 2021
    Los Angeles, California, Us
    Radiko Holdings is wellness company offering best of breed natural products that naturally complement today’s consumer lifestyles. Co-Founder of Baseline CBD, a direct to consumer wellness brand focusing on CBD + adaptogen formulations for stress relief, sleep support, focus and natural energy.
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  • Soupure
    Head Of Marketing
    Soupure Apr 2016 - Mar 2019
    Built marketing team from the ground up for Soupure, a subscription commerce and retail CPG startup with a focus on organic, drinkable soups in the functional foods category. The brand was founded on the simple concept of a convenient way to eat clean. Joined as the fourth member of management team. Played key role is expanding distribution from local to nationwide direct to doorstep and placement in select specialty retail. Key responsibilities included defining and managing key metrics for customer acquisition & LTV, identifying top performing strategies to acquire high value customers, planning top/mid/bottom funnel driving activities, affiliate, building continuity/subscription memberships, loyalty initiatives, influencer & PR activation, driving promo module roadmap, customer cohort modeling and managing KPI optimization. *2018-2019 Soupure became a cohort in Coca-Cola's Venturing & Emerging Brands incubation program.
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  • Usa Rugby
    Digital Marketing Lead
    Usa Rugby Feb 2016 - Oct 2016
    Glendale, Colorado, Us
    Developed and managed the digital customer acquisition strategy & go to market plan for the launch of OTT streaming subscription service, The Rugby Channel (www.florugby.com).
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  • Mbmg
    Evp, Digital
    Mbmg Jan 2012 - Jan 2016
    Los Angeles, Ca, Us
    Developed full service digital media business unit from the ground up (employee #1) for Milner Butcher Media Group, one of California's largest independent media agencies. Responsible for driving digital innovation with a mobile first imperative, leading full-funnel strategic planning, leveraging data to translate business objectives into succinct digital media strategies. Coached team’s cross channel acumen including mobile, SEM, paid social, content marketing, sponsorships, OTT/connected devices and traditional media. Created direct partnerships with key publishers, supervised the stewardship of e-commerce campaigns on Amazon. Established successful long term client relationships including El Pollo Loco, HondaJet, Universal Sports Network / USA Rugby, RealNetworks, UCLA Education, UCLA Extension, UCLA Health, Keck Medicine of USC, Rainbow Light Nutritional Supplements, J. Paul Getty Trust and Natural History Museum of LA. Hired and managed staff of 14 FTEs including media planners, media supervisor, media director and data analysts.
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  • Total Immersion
    General Manager, North America
    Total Immersion Feb 2008 - Dec 2011
    Paris, Île-De-France, Fr
    Developed North American subsidiary of one of the world's first and largest commercial augmented reality software companies. Started U.S. division from a team of three employees, grew to a full cross-functional staff of 26 FTEs across 2 offices in North America; created & implemented go to market plan; drove annual revenue from < $500K to over $5.5mm; established internal processes, delivery workflow and focused on innovating applications; key player in developing and implementing SaaS offering. Served as key company evangelist, interviewed by top outlets including Wired, NY Times, Fast Company, The Discovery Channel, ABC News, and Business 2.0.
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  • Warner Bros. Domestic Television
    Digital Marketing Consultant
    Warner Bros. Domestic Television May 2007 - Feb 2008
    Burbank, Ca, Us
    Responsible for managing several key properties including the digital launch of "TMZ on TV". Hired and directed media and creative agencies, collaborated with TMZ.com on differentiated content strategy. TMZ on TV launch efforts positioned program in top slot across 80%+ of markets for any newsmagazine format show in daypart.
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  • Threshold Marketing
    Vice President
    Threshold Marketing 2004 - 2007
    Culver City, Ca, Us
    Key founding member of Threshold Marketing. Responsible for agency's account management, campaign strategy, performance/acquisition supervision. Became digital agency of record for Nestlé Confections (Baby Ruth, Butterfinger, Crunch, Wonka Brands, Seasonal). Launched the first branded YouTube channel for Butterfinger and Crunch.
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  • Ddb
    Director, General Manager
    Ddb 2000 - 2004
    New York, Ny, Us
    Responsible for the ground-up development (employee #1) of the Digital Group for the Los Angeles office of DDB Worldwide (grew to 26 FTEs). Defined department organization and function, work processes and documentation, oversaw campaign strategy and performance, developed internal and external strategic partnerships, and drove new business initiatives. Work included Kia Motors (Kia's first ever digital campaign), Epson of America, Ameriquest Mortgage, Los Angeles Times.
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  • Twentieth Century Fox Home Entertainment
    Brand Manager
    Twentieth Century Fox Home Entertainment 1997 - 2000
    New York, Ny, Us
    Key member in launching Fox’s foray into e-commerce, “The Fox Store”. Directed the development of the first online community for The X-Files, driving more Shockwave downloads than any other site on the Internet for two consecutive quarters. Supervised annual media and promotional budget of approximately $20mm.
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  • The Walt Disney Studios
    Assistant Brand Manager, Buena Vista Home Entertainment
    The Walt Disney Studios 1993 - 1997
    Burbank, Ca, Us
    Responsible for the marketing of live-action film video releases under the Touchstone, Hollywood, and Miramax Pictures brands. Provided direction for the development of consumer and trade elements including trailer production, packaging, trade/consumer advertising, point-of-sale and sales force promotional materials.
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Greg Davis Skills

Product Development Digital Media Online Marketing Digital Strategy Mobile Social Media Marketing Business Strategy New Business Development Integrated Marketing Marketing Strategy Start Ups Tells Bad Jokes Clothes Never Match Mobile Devices Marketing Product Marketing Mobile Applications Strategy Strategery Strategic Planning Social Networking Management Product Management Strategic Partnerships Analytics User Experience Lead Generation Sem Digital Marketing E Commerce New Media Advertising B2b Go To Market Strategy Email Marketing Mobile Marketing Online Advertising Saas Entrepreneurship Interactive Marketing Business Development Brand Development Salesforce.com Multi Channel Marketing Seo Competitive Analysis Crm Marketing Management Direct Marketing Mobile Advertising

Greg Davis Education Details

  • Pepperdine Graziadio Business School
    Pepperdine Graziadio Business School
    Marketing
  • Florida State University - College Of Business
    Florida State University - College Of Business
    Marketing

Frequently Asked Questions about Greg Davis

What company does Greg Davis work for?

Greg Davis works for Purpose

What is Greg Davis's role at the current company?

Greg Davis's current role is Head of Growth Marketing.

What is Greg Davis's email address?

Greg Davis's email address is gd****@****dia.com

What is Greg Davis's direct phone number?

Greg Davis's direct phone number is +131047*****

What schools did Greg Davis attend?

Greg Davis attended Pepperdine Graziadio Business School, Florida State University - College Of Business.

What skills is Greg Davis known for?

Greg Davis has skills like Product Development, Digital Media, Online Marketing, Digital Strategy, Mobile, Social Media Marketing, Business Strategy, New Business Development, Integrated Marketing, Marketing Strategy, Start Ups, Tells Bad Jokes.

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