Freelance copywriting across pretty much any category or medium. Light touch strategic thinking when needed. Collaborative when called for, independent the rest of the time.

Strategically-minded copywriter with 20-plus years of experience across channels and categories. Cannes, One Show, ANDYs, CA, Marketing, ADCC, others. B2C and B2B fluent. Accepting projects.

Working with a fantastic team across a wide range of projects and channels within TD Bank's Agency 361.

A strategically-minded senior creative who believes that ideas are bigger than platforms and that great writing, now more than ever, is essential for any brand that wants to succeed.

As ACD/Writer at Public, I was tasked with both overseeing and developing creative for a wildly diverse range of businesses in the social purpose space. Clients included City of Toronto (Toronto For All), the Canadian Diabetes Association, Feed Opportunity (through Maple Leaf Foods), the American Heart Association, the Rick Hansen Foundation, YMCA Toronto, JDRF and many, many others.

In this role, I was responsible for leading work on OLG Slots and Casinos, Ontario Power Authority and Purolator, which we relaunched under the "Promises Delivered" positioning. I also worked on other accounts including Kraft, Fairmont Hotels, Milk Bone and Meow Mix (DLM), Simmply Macs, Bullying.org, The National Advertising Awards and Union Hearing Aid Centre.

During this time, I wrote across a large range of accounts, including TD Bank, Kraft, Mondelez, Ontario Power Authority, Coors Light and OLG Slots and Casinos.

I worked on a freelance basis with some great shops including GJP (now Blammo Worldwide), Ogilvy and DraftFCB. Also worked on numerous projects for SickKids hospital, Canyon Creek Restaurants and The Loose Moose.

While at Naked, my main responsibility was work for The Globe and Mail. I also worked on Princess Margaret Hospital, SickKids, Autohound and new business.

During my first stint at FCB, I worked on Kraft, Alliance Atlantis, TD Bank, TD Waterhouse, NABS, Quaker, Coors Light, Waterpik, HBC and others accounts.

While at Gee, Jeffery I worked on Panasonic, Atlas Wines, Cantel AT&T, Canadian Airlines, OLG, TD and new business.