Google is Volatile. You never know where your best articles will rank from one day to the next.PPC prices are always going up. Making it harder and harder to have a positive ROAS.And with cold email spam, you're playing the numbers game. But inboxes are getting more and more crowded. And decision makers are ignoring them more frequently.Instead of praying to the Google Gods your content ranks, or spending thousands of dollars, or spamming your ICP with cold emails, implement a borrowed marketing strategy to scale your MRR.Here's how it works:Step 1: You find other SaaS companies who serve the same customers as you but aren't a direct competitor.Step 2: You reach out with a win-win email asking if they'll promote your SaaS to their list in exchange for promote their SaaS to your list.Step 3: Execute the partnership and you'll both get new trials. (It's up to you to convert those trials!)To get a complete guide on how to implement a Borrowed Marketing campaign for your SaaS, click the link below and enter your email address:https://contentguppy.com/newsletter/