Lead the development and execution of strategic digital marketing programs to drive growth and brand awareness. Utilize customer and market insights to craft targeted, data-driven campaigns that elevate engagement, generate marketing-qualified leads, and maximize conversion rates

Served as a marketing strategist, addressing varied business challenges for a range of clients. Ensured alignment with organizational goals and orchestrated successful growth campaigns through discovery sessions, data insights, content creation, and performance optimization. Implemented omni-channel strategies to drive business growth. Notable business challenges, solutions and results:• Challenge: Launching a product in a new market with no established brand presence.• Strategic Approach: Thorough market research & competitive intelligence, developed strategic GTM plan, segmented audience, crafted targeted messaging, and employed digital marketing tactics.• Results: Achieved a 23% increase in MQLs and generated $35 million in pipeline.• Challenge: Low audience engagement, content share rate, and slow social audience growth.• Strategic Approach: Analyzed audience preferences, revamped content strategy tailored to the audience's preferences.• Results: Achieved 6% engagement rate growth, 3% social share rate increase, and over 15% audience growth.• Challenge: Limited brand awareness and limited inbound inquiries.• Strategic Approach: Conducted market analysis to pinpoint target audience segments, developed solution-driven content, cultivated and leveraged strategic channel partnerships, and nurtured PR and analyst relationships to enhance brand credibility and visibility.• Results: Increases in media mentions (27%) and inbound inquiries (35%).• Challenge: Issues with demand generation, unclear ideal customer profile identification, and high email unsubscribe rates.• Strategic Approach: Comprehensive market analysis to identify the ICP’s, developed personalized (solution-driven) content and delivered via targeted/segmented email campaigns (A/B testing). Optimized campaign performance.• Results: 27% increase in lead generation within six months. Reduced email unsubscribe rates from over 4% to a minimal 0.19%

Led strategy, planning, and execution of product marketing, advertising, media, and communications. Focused on driving demand/lead generation and boosting brand awareness through targeted content.• Implemented and evaluated digital marketing and B2B/B2C lead generation efforts, driving awareness for our scalable Customer Data Platform, resulting in a 18% increase in MQLs (Industries: Financial Services, Media/Entertainment, Sports, Food/Beverage).• Developed a comprehensive content strategy across various channels, resulting in successful programs with CMS Newswire, BAI, Datanami, Destination CRM, and Customer Think, driving heightened brand awareness and fostering meaningful audience engagement through increased article shares, comments, and reader interactions.

Leader and digital subject matter expert driving strategy and implementation of omni-channel digital marketing solutions for major enterprise clients including Citibank, Lowe's, United Airlines, Wells Fargo, and Fidelity Investments.• Converted intricate client requirements into actionable plans, overseeing campaign operations and leading an analytics team to deliver performance reporting.• Effectively managed cross-functional virtual teams, coordinating complex digital campaigns. Exceeded KPIs by 10-12% on average, and achieved 25% faster campaign launches through improved data operational efficiency.• Championed client expansion through detailed reporting, data-driven insights, campaign optimization, improved customer journey, and effective communication, driving new business opportunities.Promotions in 2015 and 2016

Drove planning & execution of global Direct to Consumer digital marketing and e-commerce efforts, led web content & production for multiple sites, sales funnel management, new product launches and end-to-end execution of online marketing strategies.

Worked with various clients in healthcare, manufacturing and non-profit: B2B and B2C strategic planning, internal/external communications, web development, audience identification, lead generation, PR, sales support/enablement, social media, direct and digital marketing, email, advertising, conferences and events branding, social media.

Developed and implemented global B2B strategic marketing and communications initiatives (Americas, EMEA, Asia/Pacific), managed internal/external communications, PR/media relations, global event planning and competitive market analysis. Supervised a team of 9.Impact: Increased new customers, improved marketing operations and effectiveness of programs.

Developed and executed integrated global B2B and direct-to-consumer marketing programs (Americas, EMEA, Asia/Pacific). Set corporate strategic direction and served as business consultant for all global offices.Impact: Delivered on the domestic and international growth targets of the organization.