I provide comprehensive, integrated strategic communications vision and leadership. I am a decorated, senior corporate communications executive with extensive experience and three decades of accomplishment working at the global business leadership level executing strategy through communications, reputation and brand management. Some of my major professional accomplishments include:• Led the development and implementation of an integrated nationwide earned media strategy to successfully reposition the American Heart Association as the most trusted non-profit source of credible scientific information in the midst of the COVID-19 pandemic.• Specialized in crisis communications planning / brand risk mitigation success -- including the personal defense of Humana Inc., of a Fortune 100, publicly-traded brand on national network television.• Guided the ideation, development and execution of first-ever nationwide paid advertising campaign by a legacy U.S. charity brand investing financial resources to advertise directly to consumers.• Positioned and maintained the American Cancer Society brand as the most favorable health charity brand as reported by U.S. consumers in unaided recall over a 10-year period – during that time becoming the first U.S. health charity brand to achieve $1 billion in annual revenue.• Leading a multi-year, multi-channel change management / organizational communications campaign in support of the largest merger in the history of the U.S. nonprofit sector. • Innovated / created first-of-its-kind “investor relations” strategy for a legacy U.S. charity – a first-ever “Form 10K/proxy statement” for the Society to use with influential stakeholders.I have a longstanding and award winning track record of guiding strategic communications planning with an emphasis on change management and media relations/risk mitigation/crisis communications. In addition, I have collaborated extensively with sophisticated government affairs operations. I have experience creating strategic, integrated brand management, advertising and communications plans and programs across channels for big brands in both the private and nonprofit sectors. I've been successful managing big budgets and large teams against sophisticated business goals within distributed, complex organizational settings.