Brewery owner and former Digital Marketing and Analytics Professional with extensive financial services experience in developing and managing analytics teams responsible for site optimization, campaign analytics, customer segmentation, attribution, cross sell, MIS and KPI reporting, business case development, resource prioritization, and customer experience. Proven success motivating and leading teams to achieve corporate and personal objectives. Known for accountability, results focus, flexibility in working with business and technical audiences, and an ability to utilize and provide data to drive business decisions and marketing strategy.