The 25 Group brings together experienced independent professionals across sales, marketing, design, and more to provide organizations with the most powerful, adaptable team based on your unique needs.

Lead the strategy, architecture, marketing communications execution across all channels for B2C and B2B clients. Drive leads and opportunity creation, optimize search, enhance reputation and defend brands.Leverage a deep understanding of marketing and sales technology and various content platforms to develop and execute comprehensive communication strategies that resonate with target audiences and increase engagement and brand awareness. Craft compelling messaging, developing high-quality content, utilizing data and analytics to continually refine and improve results.Work closely with cross-functional teams to align communications objectives with overall business objectives. Increase new products and services awareness in priority markets. Lead efforts to develop and maintain relationships with top-tier media outlets and industry analysts to amplify client messages and reach new audiences.

I founded Return and developed groundbreaking revenue intelligence software that connects sales and marketing content performance to lead and opportunity movement. This helps our clients make data-driven decisions, identify winning content trends and scale this intelligence to every seller and marketer in the organization instantly. These real-time insights help clients improve content performance, increase marketing efficiency and drive revenue growth.

As the EVP of the global technology practice, I led a large P&L while also developing marketing and communications strategies for some of the world's largest technology companies, including IBM, Verizon, Ericsson, Motorola, Bank of America and Capgemini. Through my strategic leadership and innovative thinking, I created strategies that aligned with our clients' business objectives and were measured by the same standards that they were evaluated on - moving the needle around business outcomes.Working with global teams across all disciplines, from creative and strategy to multichannel execution to issue and crisis management and analytics, I ensured that our clients received the highest level of service and expertise. I fostered a collaborative and fun environment that encouraged all functions at all levels to get involved in the business development process, resulting in the recruitment and retention of top talent.My focus on business outcomes and delivering results led to strong growth with new clients over a sustained period of time with new wins across various industries, as well as expanded opportunities with existing clients. By prioritizing client satisfaction and ensuring that our strategies aligned with their overall business objectives, we were able to achieve impressive results and position ourselves as a trusted partner in the technology industry.Overall, my role as EVP of our global technology practice allowed me to leverage my deep understanding of the technology industry and my expertise in marketing and communications to drive growth and success for our clients. Through my strategic leadership, commitment to client satisfaction, and focus on business outcomes, we were able to achieve significant success and make a positive impact on our clients' businesses.Part of Interpublic Group (NYSE: IPG).

Led technology practice and P&L. Key clients included: Panasonic, Qualcomm, Walmart, ADP, SanDisk, SteelSeries. Merger with GCI Group (part of WPP, NYSE: WPP) occurred during this time.

As a leader at our company's New York office, I played a key role in successfully navigating the acquisition of our company by Omnicom (NYSE: OMC) and transitioning our clients to a new agency structure, supporting and informing employees throughout the process.Through my strategic planning and effective communication skills, I led the development and execution of a comprehensive transition plan that prioritized client satisfaction and retention. This included facilitating open and transparent communication with clients, addressing their concerns and showcasing the enhanced capabilities and services that were now available to them within the new organization.I also played a critical role in supporting our employees through this anxious time, ensuring that they had the resources they needed to continue providing the highest level of service to our clients. This included providing clear and regular communication, offering training and development opportunities and addressing any concerns or issues that arose.As a result of my efforts, our clients were able to seamlessly transition to the new agency structure, with no disruption in service, and our employees were able to navigate the acquisition with confidence and resilience. The successful integration of our company into the new organization ultimately led to increased client satisfaction and revenue growth, demonstrating the strength and value of our enhanced relationship and services.Clients included: Motorola, Polaroid, Lenovo, Approva and Vettro

Led New York office, focusing on consumer and enterprise technology clients. Acquired by Fleishman-Hillard (Omnicom, NYSE: OMC).

Clients were in the technology and services industries. Agency conceived of and executed full-scale and focused communications campaigns. Services included research and strategy through implementation and measurement, evaluating success against business objectives.

Built and implemented a robust framework that helped the company navigate one of the most challenging financial crises in history. Strategic planning and effective collaboration with stakeholders enabled me to develop and execute a comprehensive communications strategy that kept all employees informed and engaged, mitigated potential risks to the company's reputation, and ensured a consistent message across all channels. This framework changed brand perception and influenced client opportunities while increasing employee satisfaction across the organization.

Drove the successful launch of new products and services while also safeguarding the company's reputation through the development of the company's first global crisis communications plan.Collaborated with cross-functional teams to develop and execute high-impact communication strategies that supported product launches that drove opportunity, resulting in increased brand awareness and market penetration. Led the development and implementation of the company's first global crisis communications plan, which passed through Six Sigma certification, mitigating potential risks to the company's reputation.Led executive communications in the company's most important market, Crafted messaging and developed communication plans that engaged internal and external stakeholders, including employees, customers, investors and media. Results were improved employee morale, stronger customer relationships, and enhanced reputation.Drive growth, enhanced reputation, and mitigated potential risks to enable continued success in a highly competitive industry.