Greg Farmer

Greg Farmer Email and Phone Number

Product Management Consultant at Audio Plus @ Audio Plus
Greg Farmer's Location
Kirkland, Washington, United States, United States
Greg Farmer's Contact Details

Greg Farmer personal email

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About Greg Farmer

My passion is leading and collaborating with cross-functional teams to develop innovative consumer electronics products and technical solutions integrating cutting-edge software, hardware and professional services. During my career, I established a strong record driving product management, business development and deployment of consumer electronics and services for global enterprise CE OEMs, CE retailers and telecom companies.

Greg Farmer's Current Company Details
Audio Plus

Audio Plus

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Product Management Consultant at Audio Plus
Greg Farmer Work Experience Details
  • Audio Plus
    Product Management Consultant
    Audio Plus Sep 2016 - Present
    Colchester, Essex, Gb
    Currently working with the management team to update their consumer electronics, whole home audio and video solutions, security cameras and systems, smart home product offerings and field operating processes.
  • Microsoft / Ava Retail
    Manager Product Management And Business Development
    Microsoft / Ava Retail Dec 2015 - Jun 2016
    Redmond, Washington, Us
    Worked daily at the Retail Experience Center with the Microsoft Azure team consisting of executives, AMs, software architects and their customers to demonstrate, define and develop product requirements integrating Azure with IoT, Artificial Intelligence and mobile e-commerce solutions for global Enterprise and Consumer Product Group accounts. As product owner, I would manage development and deployment. Demonstrated Azure solutions in full scale retail store formats at the Microsoft Retail Experience Center and at major events like CES and NRF. Afterwards, the Microsoft Azure Team and their customers would meet to collaborate and define product requirements, product development timelines, implementation and deployment project plans. Wrote joint proof-of-concept proposals, negotiated complex contracts, program managed product development and project managed global deployments.
  • Consultant, Business Development / Product Management
    Product Management And Business Development Consultant
    Consultant, Business Development / Product Management 2008 - Dec 2015
    Leveraged my background and contacts to land consulting engagements with large and small businesses. REDMOND INTERNET MARKETING, Redmond, WA (6/2010 to 9/2015) – Partnered with the CEO to develop, market and sell a cloud based services to build upon their IT support services. FLEXTRONICS, HOME SERVICES, Jacksonville, FLA (7/2009 – 10/2009) - Worked with the Services team to develop Home Services product offering requirements and product marketing strategy. BELKIN INTERNATIONAL, Playa Vista, CA (2/2009 – 5/2009) - Collaborated with the COO and team on product requirements and road map to expand Belkin’s assortment in Best Buy stores. VUDU, INC., Sunnyvale, CA (9/2008 – 11/2008) - Worked with the CEO on a product licensing proposal to sell the digital entertainment company to large CE retailers Best Buy and Walmart.  BEST BUY, INC., Edina, MN (3/2008 – 6/2008) - After Digeo, I continued working with the Best Buy senior team to develop their digital services product requirements and partnership strategy.
  • Digeo
    Vice President, Product Management
    Digeo 2006 - 2008
    Us
    Managed Digeo's P&L and directed a staff of 8 senior product managers to drive software and hardware product development, program management and business development necessary to enter the consumer electronics market. Collaborated directly with Best Buy, Monster Cable and Amazon corporate and retail operations staff to develop product training for in-store sales, customer service and installation teams to support the national rollout. * Directed product management, product development and business development of the Moxi DVR product line that integrated digital Cable TV with digital IP services, smart TV features and smart home automation. * Implemented best practices in product requirement documentation and moved program management practices from a waterfall to an agile methodology reducing overall QA validation cycles. * Created and demonstrated the “Customer Connection” digital entertainment services and smart home strategy to Best Buy executives. Resulted in a signed vendor agreement and an offer from Best Buy to acquire Digeo.
  • Digital Home Solutions Group
    Ceo, President And Founder
    Digital Home Solutions Group 2003 - 2006
    Led a consulting company with five staff focused on consumer electronics innovation, development and execution of consumer electronics products and new smart home integration businesses for major consumer electronics retailers, global consumer electronics manufacturers, new home builders and mobile service providers. * Retained by a national developer of master-planned communities to build a full service connected “smart” home integration company supporting 63 master planned communities in the top 16 US markets. Successfully developed the business and product marketing strategy, led business development, product development and JV partner negotiations with LG Electronics and Intel to establish and launch the new company in 12 months. * Retained by Gateway to further offset declining PC sales by creating a digital home strategy and expanded CE service offerings to exploit Gateway’s industry leading entry into the plasma/LCD television market. * Developed Gateway’s PC centric connected home business strategy bundling media center PCs with an assortment of HDTVs, home theater systems, wireless distributed audio, extended service plans and support services.
  • Gateway
    Director, Services And Product Management
    Gateway 2002 - 2003
    Irvine, Ca, Us
    Directed services product management, sales and marketing to grow revenues and profitability of the $170 million CE services line of business as the company planned to enter the CE market to offset losses in PC market share. Responsibilities included development of consumer and B2B marketing and sales strategies, product management, lifecycle management, extended service plans, in-home installations and 270 in-store tech centers. * Utilizing an innovative product development and internal training approach, led a large cross-functional team to create and launch Gateway’s HDTV service offering. Developed and executed a training program for all Gateway store personnel resulting in 10,000 sales in 3 months capturing a 30% share of the US HDTV market. * Created marketing strategy and re-launched Gateway’s CE Services product portfolio across retail, Internet, small medium business, educational and large business market segments. As a result, annual services revenues increased 45% from $170M to $250M in the face of a 20% decline in annual PC sales.
  • Best Buy
    Vice President, Connected Home Integration And Services
    Best Buy 2000 - 2002
    Richfield, Minnesota, Us
    Promoted to develop and execute Best Buy’s Connected Home Services strategy, organization and product line. Built and organized the Digital Home Integration Business Unit with a cross functional team of 50 staff focused on developing, marketing and launching integrated consumer electronics and services sold in over 1,000 stores. Previously VP of In-Home Installation consisting of 35 corporate staff and the Best Buy Customer Service Center managing the completion of 350,000 consumer electronics, DirecTV and home theater installations per year. * Secured approval of concept, $10M of funding and successfully created the Home Integration Division within Best Buy to develop, sell and install integrated consumer electronics and digital entertainment to consumers. * Created and executed Best Buy’s in-home services strategy and organization eventually named the Geek Squad. * Organized a cross-functional team focused on creating in-store sales training programs, operating processes, technical support and in-store visual merchandising to bring digital home product offerings to the mass market. * Spearheaded the creation of product offerings, “blue shirt” sales and field staff training. Developed marketing campaigns to stimulate consumer demand for connected home CE solutions and services throughout the US.
  • Verizon
    Director, Connected Home Services
    Verizon 1994 - 2000
    Basking Ridge, Nj, Us
    Managed a $36M Services P&L, responsible for 25 staff, 100 field technicians and service operations. Created and managed the Bell Atlantic Ready Division and product line delivering connected home services to home builders. * Developed business case and entire product line of connected or smart home products and services. Worked with McKinsey and Company to develop the strategy and presented the “Bell Atlantic Ready” concept to Verizon’s Chairman and CEO who approved funding for the new line of business.* Organized, built and managed a team of 10 staff and 15 account managers to market and sell connected home services, structured home networking, consumer electronics and DirecTV to home builders and consumers. * Developed a breakthrough $1M radio and print marketing and consumer awareness advertising campaign.* Exceeded 12 month financial goals by generating 18,000 sales, $36M in revenue, capturing a 50% share of the third largest new home market in the US. * Nominated for the Spirit of Excellence award, Bell Atlantic’s highest achievement. PRODUCT MANAGER, BROADBAND SERVICES – Fiber to the Curb, ADSL, MMDS, FIOS Managed 120 technical service employees across three regional broadband full service network operations centers. * Directed the development of all field service technical operations training, processes and procedures.* Managed the launch and installation of DirecTV services for the Bell Atlantic region.* Oversaw construction and deployment of the first broadband full service network platforms in the US. * Directed product management of set top boxes for Bell Atlantic’s full service network which eventually became Verizon’s FIOS service offering
  • Comcast
    Regional Business Operations Manager
    Comcast 1984 - 1994
    Philadelphia, Pa, Us
    BUSINESS OPERATIONS MANAGER (1992 to 1994)– Led the turn around of Comcast’s most under performing cable system in Tom’s River, NJ by re-establishing financial policies and controls.MANAGER FINANCIAL PLANNING (1989 to 1992) – Developed financial planning and operating strategy for the Comcast acquisition of Garden State Cable from the New York Times.TECHNICAL OPERATIONS MANAGER, NEW YORK TIMES CABLE TV (1984 to 1989) –Implemented a leading edge interactive addressable technology infrastructure and deployed 80,000 two-way addressable set top boxes positioning NYT Cable as an industry leading provider of Pay Per View in the United States.

Greg Farmer Skills

Product Management Start Ups Product Marketing Strategy Mobile Devices Program Management Integration Cross Functional Team Leadership Business Development Product Development Management Digital Media New Business Development New Markets Development Consumer Electronics Leadership Marketing Business Strategy Account Management Business Planning Sales Team Leadership Executive Management Marketing Strategy Project Management Sales Management Contract Negotiation Enterprise Software E Commerce Telecommunications Entrepreneurship Iptv Broadband Electronics Product Planning Wireless Marketing Management Strategic Partnerships Training Business Process Optimization Procedure Analysis And Implementation Technical Solutions Development Data Management P&l Management Agile And Waterfall Methodologies Reporting Technical Writing

Greg Farmer Education Details

  • Widener University-Delaware Campus
    Widener University-Delaware Campus
    General

Frequently Asked Questions about Greg Farmer

What company does Greg Farmer work for?

Greg Farmer works for Audio Plus

What is Greg Farmer's role at the current company?

Greg Farmer's current role is Product Management Consultant at Audio Plus.

What is Greg Farmer's email address?

Greg Farmer's email address is gr****@****hoo.com

What is Greg Farmer's direct phone number?

Greg Farmer's direct phone number is +191996*****

What schools did Greg Farmer attend?

Greg Farmer attended Widener University-Delaware Campus.

What skills is Greg Farmer known for?

Greg Farmer has skills like Product Management, Start Ups, Product Marketing, Strategy, Mobile Devices, Program Management, Integration, Cross Functional Team Leadership, Business Development, Product Development, Management, Digital Media.

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