• Hired, managed, and mentored a team of marketing, communications, public relations, social media, and multimedia associates.• Developed, implemented, and oversaw successful marketing campaigns, including national advertisements, which increased enrollment by more than 40% over the past three years, resulting in $8 million in increased revenue.• Oversaw and executed the annual strategic public relations and communications plan, aligning with the vision and mission of the organization.• Led public relations efforts, fostering positive media relations and effectively navigating and resolving crises to maintain the organization’s reputation and brand integrity.• Executed comprehensive digital marketing strategies, encompassing email marketing, CRM drip campaigns, and search engine optimization.• Designed and executed social media advertising campaigns, including audience building, copywriting, and creative design, while efficiently managing campaign budgets to maximize ROI and engagement across platforms.• Implemented strategic social media initiatives, increasing the following by 200% and post engagement by more than 600%.• Created and managed department production schedules.• Built and oversaw the annual department budget.• Managed the production of all marketing collateral, interdepartmentally and with external vendors.

• Collaborated with stakeholders from various departments to enhance overall brand visibility through cross-platform marketing strategies.• Designed and printed promotional materials following branding guidelines.• Produced and directed annual events and galas from inception to completion.• Designed presentations and on-screen content for major events and meetings.

• Designed, maintained, and ensured the accuracy of the website using CSS and HTML, optimized for web, mobile, and tablet platforms.• Directed and produced high-quality videos for both internal use and external marketing initiatives.• Conceptualized and designed monthly/annual publications and daily emails.