Making every Square seller business an online business.Activating SMB, omnichannel Square sellers to the Square Online ecommerce platform to drive incremental processing and SaaS revenue, specifically focused on Food & Beverage, Retail, and Health & Beauty segments.Leveraging lifecycle marketing and Square ecosystem channels to cross-sell Square Online to existing Square sellers and onboard new ecommerce sellers.A/B testing on Square Online public web, verticalized onboarding flows, and SaaS purchase flows to improve conversion, seller activation, and revenue per seller.

Advising and investing in nimble brands to help build growth marketing programs.

Growth marketing consulting with the sharpest brands in the DTC space.

After growing to 40+ clients and 50+ team members, Social Method was acquired by Power Digital in late 2020.Social Method is a leading performance marketing & creative production partner specialized in scaling profitable acquisition for DTC ecommerce brands, managing $200mm+ in annual Facebook & Instagram ad spend.Clients include: TOMS, Goldbelly, Good American, Mixtiles, and more.

• Leveraging fast creative testing, placement analysis, and experimental targeting to scale performance marketing spend on Facebook & Instagram more than 2.5x YoY.• Using owned channels like email and push notifications to launch and maintain a customer marketing strategy including prospect messaging, seasonal promotions, re-engagement, and retention, driving 40% YoY improvements in repeat purchase rate and first purchase conversion rate.• Developing & executing media and measurement strategy for directly-attributable marketing channels including direct response television, influencer marketing, video advertising, display/retargeting, affiliates, influencers, and more.• Creating an always-on pipeline of fresh, performance-optimized ad creative via influencer and customer outreach, in order to quickly test and iterate upon creative learnings.

• Overseeing new customer acquisition and Brooklinen's advertising efforts across all digital marketing channels – including paid search, shopping ads, influencer campaigns, paid social, digital video, and content marketing.• Managing the coordinated launch and scale-up of offline channels including direct mail, subway and out-of-home, live podcast / radio endorsements, and television. • Developing and implementing customer marketing strategy around retention, engagement, and Customer Lifetime Value, leveraging email marketing flows and on-site personalization / conversion optimization platforms.

• Investing Blue Apron's $300mm+ national growth marketing budget in directly-attributable advertising channels to meet and exceed aggressive targets on customer acquisition volume, payback / ROI, and efficiency.• Launching and scaling Blue Apron's podcast and radio advertising efforts to $33mm+ of media spend from 2014 - 2017.• Managing 6-person team dedicated to profitably scaling acquisition efforts across national TV advertising, video on demand, display, search, social, mobile, influencer / content marketing, podcast and radio, out of home, and direct mail marketing channels.• Working cross-functionally across product, engineering, analytics, and data teams to build robust understanding of customer economics, lifetime values, and marketing efficiency.• Ownership of Blue Apron's efforts in media mix modeling, return on ad spend analysis, multi-touch and survey-based attribution, A/B testing and conversion optimization, and customer cohort payback / lifetime value analysis.

• Owning Fab’s customer acquisition program across digital and mobile channels.• Identifying and executing cost-effective strategies to acquire high lifetime value customers.• Maximizing channel ROI, ensuring acquired customers meet objectives for overall revenue and volume, and purchases within key categories.• Collaborating with internal development, creative and merchandising teams to produce campaigns and landing pages.• Coordinating with Fab’s marketing partners, including Facebook and other ad platform companies to execute ad buys across digital and mobile channels.• Effectively communicating the Fab brand and product portfolio across campaigns and creative.

• Managed national customer acquisition and digital advertising budget and optimized digital campaigns to achieve aggressive ticket sales and retention goals• Leveraged advancements in digital space to drive higher engagement, better targeting, and more dynamic creative (Facebook Custom + Lookalike Audiences, YouTube Promoted Videos, etc)• Implemented and managed company's first iteration of CRM solution, directed Creative team in development of customer-specific, cross-platform marketing and advertising campaigns• Created, managed, and optimized campaigns and analysis across Facebook Power Editor, FBX retargeting, AdWords, Google Analytics, Wordpress, and many more

• Led social media rebranding campaign for new management of 130-acre, $250 million lifestyle center in midtown Atlanta• Created 15-point key performance indicator (KPI) dashboard offering at-a-glance financial success of property• Ran digital ad campaigns with 20 local Atlanta retail tenants for branded partnership opportunities, contributing to 20% increase in sales per guest• Designed, managed, and wrote daily content for brand account on Twitter, Facebook, YouTube, FourSquare, Flickr, Yelp, Wordpress