Greg Foglesong

Greg Foglesong Email and Phone Number

EVP, Marketing, eCommerce, and Omnichannel Retail | Chief Marketing and Digital Officer | Growth-Oriented General Manager @ Monica + Andy
Greg Foglesong's Location
Atlanta, Georgia, United States, United States
Greg Foglesong's Contact Details
About Greg Foglesong

Omnichannel Retail, Marketing, and Digital leader with a proven track record building brands and high-growth businesses at leading consumer products and retail companies. Passionate, analytic, hands-on team and business builder noted for: - Successfully leading high-growth omnichannel businesses ranging from startup phase to $2.2 billion in revenue- Driving category-leading traffic and sales growth through best-of-class performance, retention, and brand marketing- Championing omnichannel strategies, experiences, and capabilities that grow revenue, profitability, and customer loyaltyMost recently responsible for Marketing, eCommerce, and digital C/X teams for Bob’s Discount Furniture (a $2B+ private equity-owned top-ten furniture retailer). Prior to Bob’s, led the $2.2 billion North American Retail business (full P&L and organizational responsibility for 1,100 stores + $600m eCommerce channel), Global Marketing, and omnichannel transformation at Carter’s, Inc., the global leader in baby and children’s apparel. Previous experience leading Marketing (CMO-level position) and eCommerce at Spanx and eCommerce / Digital Marketing at The Home Depot. Graduate and Undergraduate engineering degrees, Wharton MBA, and former Boston Consulting Group strategy consultant.Specialties: General Management; Marketing; eCommerce; Customer Experience; Digital Transformation; Corporate Strategy; Omnichannel Retail; CRM; Loyalty Programs; Customer Acquisition and Retention; Strategic Planning and Corporate Development; Online Marketing; Cross-functional Initiative Leadership; Marketing and Retail Analytics; Retail Merchandising; Mobile Commerce; Brand Building

Greg Foglesong's Current Company Details
Monica + Andy

Monica + Andy

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EVP, Marketing, eCommerce, and Omnichannel Retail | Chief Marketing and Digital Officer | Growth-Oriented General Manager
Greg Foglesong Work Experience Details
  • Monica + Andy
    Chief Commercial Officer (Cco)
    Monica + Andy May 2024 - Present
    Chicago, Illinois, Us
  • Bob'S Discount Furniture
    Evp, Chief Marketing And Digital Officer
    Bob'S Discount Furniture Oct 2021 - Oct 2023
    Manchester, Ct, Us
    $2 billion+ private equity (Bain Capital) owned, top-ten omnichannel furniture retailer with 165+ stores nationwide. Responsible for Marketing, eCommerce, and Digital C/X teams. Direct report to CEO.- Shifted historically television-centric marketing mix to a digitally-led strategy, increasing marketing-driven sales and ROAS vs. 2019 and year-over year in 2022 and 2023.- Grew written sales and store traffic share in both 2022 and 2023 in a declining post-COVID furniture category- Increased national brand awareness by 20% from 2021 to 2023 through media mix optimization, market-tailored media strategies, seasonal events, and breakthrough advertising campaigns.- Advanced Bob's omnichannel capabilities through an all-new mybobs.com website, redesigned post-purchase customer communications, and new Insights/Analytics, CRM, eCommerce Product Management, and Digital Marketing Teams.
  • Carters Inc.
    Evp, North American Omnichannel Retail, Global Marketing, And Growth Initiatives
    Carters Inc. Sep 2016 - Feb 2020
    Atlanta, Georgia, Us
    Leader of Carter's $2.2 billion (of the $3.5 billion total CRI revenue) North American Omnichannel Retail business (~1100 stores, $600 million eCommercechannel, ~18k team members), Global Marketing (CMO-level role), and end-to-end brand/customer experience (creative, stores, eCommerce, mobile, omnichannel integration). Member of Carter's, Inc. Executive Leadership Team with frequent Board of Directors interaction. Accomplishments over ten years with Carter’s include:- Carter’s U.S. Retail revenue growth of 10%/year with ten straight years of positive comps.- Profitably grew Carter’s eCommerce from launch in 2010 to ~$600m in 2019. Launched international eCommerce in Canada, China, and Mexico.- Built world-class Carter’s Marketing (Consumer Insights, Brand Management, Creative, Digital Marketing, CRM, and Loyalty) and eCommerce (Product Management, Site Development, Customer Service, Omnichannel, and Analytics) teams.- Launched category-leading digital marketing, email/SMS, social media, direct mail, and partnership marketing programs responsible for profitably driving ~40% of total Retail sales.- Championed and implemented comprehensive omnichannel Retail strategy incorporating organizational transformation, cross-channel loyalty program, private-Label credit card, store pickup/fulfillment, customer-experience, and merchandising strategy.- Led 2017 corporate growth strategy initiative to identify organic and inorganic (e.g. M&A) growth pillars.
  • Carters Inc.
    Svp, Global Marketing And Ecommerce
    Carters Inc. May 2010 - Aug 2016
    Atlanta, Georgia, Us
    Leader with full P&L, organizational, and budget responsibility for eCommerce and Marketing (CMO-level role) at Carter’s, the global leader in young children’s apparel brands. Member of Carter’s Executive Leadership Team with frequent Board of Directors interaction.
  • Spanx
    Vice President, Marketing And Direct-To-Consumer
    Spanx 2009 - May 2010
    Atlanta, Ga, Us
    Responsible for Marketing and Direct-To-Consumer (eCommerce + Catalog) business. Marketing responsibilities included public relations, direct-mail catalog, digital, market research, CRM, wholesale, and brand creative. General Manager for eCommerce P&L and end-to-end DTC business. Member of Spanx Executive Leadership Team.- Grew eCommerce revenue by 45% through double-digit growth in traffic, conversion, and AOV.- Business lead for successful Spanx for Men product launch. Led cross-functional team responsible for business plan, product design, merchandising, packaging, marketing and sales.
  • Spanx
    Vice President, Direct-To-Consumer
    Spanx Aug 2008 - Jan 2009
    Atlanta, Ga, Us
    Initially joined Spanx to build out the Direct-to-Consumer business (eCommerce + Catalog) as a complement to its well-established Wholesale channel. Promoted to an expanded role that included Marketing several months after joining the company.
  • The Home Depot
    General Manager, Home Depot Direct
    The Home Depot 2007 - 2008
    Atlanta, Georgia, Us
    General Manager of Home Depot Direct (homedepot.com) and leader of The Home Depot's eCommerce and digital marketing initiatives. During my six years at The Home Depot grew online sales from <$10m to over $320m and, after joining as an individual contributor, built a world-class eCommerce and Marketing team of 80+ responsible for: - $320m+ eCommerce P&L- Online customer experience and Web site creative- Digital marketing (search, e-mail, affiliate, media, etc.)- Omnichannel marketing and store integration initiatives- Web site operations- Web analytics
  • The Home Depot
    Director, Multi-Channel Marketing
    The Home Depot 2004 - 2007
    Atlanta, Georgia, Us
    - Championed and implemented omnichannel marketing and retail strategy encompassing stores, homedepot.com, online/offline marketing, services, catalogs, and call centers.- Created e-mail, search, affiliate, and shopping comparison site programs which drove annual sales of over $140MM.- Led multiple relaunches of homedepot.com and as well as ongoing functionality/usability enhancements including online appliance scheduling, services lead generation, gift registry, enhanced search and shopping tools, product reviews, and store product browse.- Implemented CRM strategy focused on contact frequency, segmentation, promotions, new programs, and custom content. Grew email opt-ins from 500k to over 7MM.
  • The Home Depot
    Senior Manager, Business Development
    The Home Depot 2002 - 2004
    Atlanta, Georgia, Us
    Responsible for homedepot.com customer experience, online marketing, and technology/marketing partnerships associated with the online channel.
  • Screen4Me, Inc.
    Vice President, Product Management
    Screen4Me, Inc. 2000 - 2001
    Led Product Management/Marketing for Screen4me’s opt-out management and direct marketing solutions. Helped negotiate sale of Screen4Me to Privista.
  • The Boston Consulting Group
    Project Leader
    The Boston Consulting Group 1998 - 2000
    Boston, Massachusetts, Us
    Strategy consultant serving global clients in Food & Beverage, Financial Services, and Travel industries.
  • Cyberscience/Voxware
    Founder/President; Product Manager
    Cyberscience/Voxware 1995 - 1997
    Hamilton, Nj, Us
    - Created CyberPhone, the first commercial, multi-platform Internet phone (an early predecessor to products like Skype and Facetime).- Negotiated sale of CyberScience to Voxware in January 1996. Joined Voxware as head of newly formed Product Management Group.- Managed requirements and marketing for three releases of VoxPhone, PC World’s Best Buy winner in June 1997.
  • General Electric
    Edison Engineer; Software Engineer
    General Electric 1992 - 1995
    Boston, Ma, Us
    Graduate of General Electric’s Edison Engineering management training program.

Greg Foglesong Skills

E Commerce Strategy Competitive Analysis Marketing Strategy Leadership Online Marketing Product Management Marketing Crm Direct Marketing Business Strategy Business Development Analytics Web Analytics Strategic Planning Retail Multi Channel Marketing P&l Management Product Development Cross Functional Team Leadership Integrated Marketing Program Management Digital Marketing Affiliate Marketing Multi Channel Retail Entrepreneurship Growth Strategies Multi Channel Commerce Interactive Marketing C Suite Customer Experience Internet Strategy Online Retail

Greg Foglesong Education Details

  • The Wharton School
    The Wharton School
    Master Of Business Administration - Mba
  • University Of Pennsylvania
    University Of Pennsylvania
    Systems Engineering
  • University Of Virginia
    University Of Virginia
    Electrical Engineering

Frequently Asked Questions about Greg Foglesong

What company does Greg Foglesong work for?

Greg Foglesong works for Monica + Andy

What is Greg Foglesong's role at the current company?

Greg Foglesong's current role is EVP, Marketing, eCommerce, and Omnichannel Retail | Chief Marketing and Digital Officer | Growth-Oriented General Manager.

What is Greg Foglesong's email address?

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What is Greg Foglesong's direct phone number?

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What schools did Greg Foglesong attend?

Greg Foglesong attended The Wharton School, University Of Pennsylvania, University Of Virginia.

What are some of Greg Foglesong's interests?

Greg Foglesong has interest in Children.

What skills is Greg Foglesong known for?

Greg Foglesong has skills like E Commerce, Strategy, Competitive Analysis, Marketing Strategy, Leadership, Online Marketing, Product Management, Marketing, Crm, Direct Marketing, Business Strategy, Business Development.

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