Greg Forrest work email
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Greg Forrest phone numbers
Strategic Operations Marketer with 18 years of experience excelling in pipeline generation and business scalability. Proficient in utilizing marketing technology and data segmentation to enhance Return-on-Marketing-Investments, with a proven track record in directing global marketing operations and implementing performance attribution tools. Adept at aligning marketing strategies with business objectives, fostering cross-departmental collaboration, and driving organizational efficiency.Marketing Automation ▪ Lead Scoring & Nurturing ▪ Business Intelligence ▪ Strategic PlanningData Segmentation ▪ Account Based Marketing (ABM) ▪ Marketing Measurement ▪ Salesforce.comTeam Leadership ▪ Change Management ▪ Process Analysis ▪ Go-To-Market (GTM) Strategy ▪ Vendor & Project Management Process Improvement ▪ Programmatic Media Planning & Buying ▪ ROMI ▪ Tableau ▪ Eloqua ▪ HubSpot ▪ Marketo ▪ Pardot ▪ Demandbase ▪ Salesloft ▪Qualified ▪Drift
Coldwell Banker
View- Website:
- coldwellbanker.com
- Employees:
- 42272
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Nc And Sc Realtor®Coldwell BankerCharlotte, Nc, Us
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Nc & Sc Realtor®Coldwell Banker Aug 2024 - PresentMadison, Nj, Us
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MemberLake Wylie Chamber Of Commerce Aug 2021 - PresentLake Wylie, Sc, Us -
President ('23-'24)Rotary International Apr 2022 - Nov 2024Evanston, Il, Us• Spearheaded a New Member Discover Rotary event in order to change the mindset of getting new members to attend and join. It achieved a 700% increase over the next largest event in history, and we have so far gained 12 new members, the largest in club history for one year.The Rotary Club of Lake Wylie is a group of business owners, professionals, and concerned citizens united in the common goal of “doing good” in the Lake Wylie community. -
Nc & Sc Realtor®Exp Realty Aug 2022 - Aug 2024Bellingham, Washington, Us• Achieved my CAP commission amount paid to eXp in my first full year of being a Realtor with $2.5M in transactions. -
Head Of Marketing OperationsQuantum Metric May 2021 - Oct 2022Colorado Springs, Co, Us• Directed global infrastructure for pipeline and ARR goals, enhancing alignment and efficiency.• Implemented the first marketing performance attribution tool, boosting data-driven marketing decisions.• Established the first cross-functional lead management, aligning with GTM strategy for improved outcomes.• Fostered seamless cross-departmental cooperation to align marketing operations with overall business objectives, boosting organizational efficiency. -
Sr. Director, Demand Generation & Marketing OperationsOwnbackup Oct 2020 - May 2021Englewood Cliffs, New Jersey, UsDirected the global demand and sales alignment for digital advertising, website, events, programs, and all tools and infrastructure. Partner with sales, sales operations, business development, finance, and IT to achieve aligned results.• Worked with the CFO, CEO, and CRO to define the 2021 marketing revenue measurement and bottoms up plan to source 55% of the $175M pipeline. Defined areas of risk and alternative recommendations in advance based on risk.• Worked with new Account Based Marketing (ABM) team to roll out 6Sense ABM software to enable ABM motions.• Part of cross functional leadership group through sales and marketing strategy, and change management with Winning by Design consultants. -
Sr. Director, Demand & OperationsAccolade, Inc. Nov 2015 - Oct 2020Seattle, Washington, Us• Directed marketing strategy, boosting new business pipeline by $200M in 2018.• Built demand marketing team and operations from the ground up, achieving 60% growth. • Led initiatives instrumental in taking ACCOLADE public, contributing to leadership success. • Implemented analytics-driven strategies, resulting in a 120% increase in new revenue. • Developed a comprehensive tech stack, enhancing revenue efficiency and outcomes. -
Sr. Director, Marketing Operations & AnalyticsCitrix Jul 2015 - Nov 2015Fort Lauderdale, Fl, Us• Aligned Sales & Marketing operations teams and drove the 2016 marketing budgeting process and recommendations. • Managed a team of 19. -
Director, Marketing Operations & Demand CentralConcur, An Sap Company Oct 2013 - Jul 2015Bellevue, Wa, Us• Direct a group of 14 marketing operations professionals• Instrumental part of growing revenues YoY for 8.5 years and being purchased by SAP for $8.3B • Led strategic growth, boosting MQL conversion by 90% with predictive scoring.• Implemented agile processes, enhancing team output and reducing randomization.• Directed global lead scoring and nurture programs, uncovering 5K+ new MQLs. -
Sr. Manager, Marketing Operations & Demand CentralConcur, An Sap Company Jun 2012 - Oct 2013Bellevue, Wa, Us• Proposed the launch of a Demand Central team to executive leadership to further scale demand generation and revenue• Architected an organization of three teams: Demand Central, Marketing Operations Analysts with global coverage, and Marketing Business Intelligence• Directed a group of 8 marketing operations professionals
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Manager, Marketing OperationsConcur, An Sap Company May 2010 - Jun 2012Bellevue, Wa, Us• Primary change agent to align sales and marketing with the Sirius Decisions Demand Waterfall• Led workshops across sales and marketing teams at Concur to develop taxonomy, updated lead scoring, and a nurture strategy designed around the buying process and end points• Architected CRM and Marketing Automation to compliment the people process and reporting requirements to run the business• Managed a team of 4 marketing operations professionals and an agency
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Senior Marketing Analyst, Marketing OperationsConcur, An Sap Company Mar 2008 - May 2010Bellevue, Wa, Us• Established a Marketing Operations team, aligning the automation roadmap with revenue objectives. • Email subscription management and design to stay CAN-SPAM compliant• Managed automated marketing programs, enhancing CRM integration and reporting efficiency. • Led contact management design, fostering collaboration with cross-functional teams.
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Senior Online Marketing SpecialistConcur, An Sap Company Mar 2007 - Mar 2008Bellevue, Wa, Us• Responsible for the technical management, maintenance, and performance of online demand generation, automated lead nurturing programs, automated sales reports/alerts, and lead scoring. • Plan, develop, and execute new programs and improve existing programs to hit target qualified lead goals across Concur’s market segments.• Marketing lead for cross-collaboration with sales and IT for Saleseforce.com.• Marketing lead for Eloqua demand generation tool, Salesforce.com integration, and build for all automated marketing programs.
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Online Marketing SpecialistMicrosoft Mar 2006 - Mar 2007Redmond, Washington, Us• Developed the first advertising inventory management tool for Microsoft.com to show 100+ Page Group Code’s performance baseline, historical delivery, and future projections. This resulted in the reduction of House Ads (lost opportunity) by 70%
Greg Forrest Skills
Greg Forrest Education Details
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Ferris State UniversityAdvertising Major -
The Ce ShopReal Estate
Frequently Asked Questions about Greg Forrest
What company does Greg Forrest work for?
Greg Forrest works for Coldwell Banker
What is Greg Forrest's role at the current company?
Greg Forrest's current role is NC and SC REALTOR®.
What is Greg Forrest's email address?
Greg Forrest's email address is gr****@****usa.net
What is Greg Forrest's direct phone number?
Greg Forrest's direct phone number is +142546*****
What schools did Greg Forrest attend?
Greg Forrest attended Ferris State University, The Ce Shop.
What skills is Greg Forrest known for?
Greg Forrest has skills like Lead Generation, Marketing Automation, Salesforce.com, Demand Generation, Analytics, Email Marketing, Crm, Eloqua, Saas, Multi Channel Marketing, Marketing Strategy, Marketing.
Who are Greg Forrest's colleagues?
Greg Forrest's colleagues are Linda Courtney, Talor Marion, Michael Buzzotta, Amy Wei, Lisa Martinez, Lisa Stafford, Lilia Minwegen.
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