Greg Forrest Email & Phone Number

Charlotte, NC, US

Madison, NJ, US

Lake Wylie, SC, US

Evanston, IL, US

• Spearheaded a New Member Discover Rotary event in order to change the mindset of getting new members to attend and join. It achieved a 700% increase over the next largest event in history, and we have so far gained 12.

Bellingham, Washington, US

• Achieved my CAP commission amount paid to eXp in my first full year of being a Realtor with $2.5M in transactions.

Colorado Springs, CO, US

• Directed global infrastructure for pipeline and ARR goals, enhancing alignment and efficiency.
• Implemented the first marketing performance attribution tool, boosting data-driven marketing decisions.
• Established the first cross-functional lead management, aligning with GTM strategy for improved outcomes.
• Fostered seamless cross-departmental cooperation to align marketing operations with overall business objectives, boosting organizational efficiency.

Englewood Cliffs, New Jersey, US

• Directed the global demand and sales alignment for digital advertising, website, events, programs, and all tools and infrastructure. Partner with sales, sales operations, business development, finance, and IT to.
• Worked with the CFO, CEO, and CRO to define the 2021 marketing revenue measurement and bottoms up plan to source 55% of the $175M pipeline. Defined areas of risk and alternative recommendations in advance based on risk.
• Worked with new Account Based Marketing (ABM) team to roll out 6Sense ABM software to enable ABM motions.
• Part of cross functional leadership group through sales and marketing strategy, and change management with Winning by Design consultants.

Seattle, Washington, US

• Directed marketing strategy, boosting new business pipeline by $200M in 2018.
• Built demand marketing team and operations from the ground up, achieving 60% growth.
• Led initiatives instrumental in taking ACCOLADE public, contributing to leadership success.
• Implemented analytics-driven strategies, resulting in a 120% increase in new revenue.
• Developed a comprehensive tech stack, enhancing revenue efficiency and outcomes.

Fort Lauderdale, FL, US

• Aligned Sales & Marketing operations teams and drove the 2016 marketing budgeting process and recommendations.
• Managed a team of 19.

Bellevue, WA, US

• Direct a group of 14 marketing operations professionals
• Instrumental part of growing revenues YoY for 8.5 years and being purchased by SAP for $8.3B
• Led strategic growth, boosting MQL conversion by 90% with predictive scoring.
• Implemented agile processes, enhancing team output and reducing randomization.
• Directed global lead scoring and nurture programs, uncovering 5K+ new MQLs.

Bellevue, WA, US

• Proposed the launch of a Demand Central team to executive leadership to further scale demand generation and revenue
• Architected an organization of three teams: Demand Central, Marketing Operations Analysts with global coverage, and Marketing Business Intelligence
• Directed a group of 8 marketing operations professionals

Bellevue, WA, US

• Primary change agent to align sales and marketing with the Sirius Decisions Demand Waterfall
• Led workshops across sales and marketing teams at Concur to develop taxonomy, updated lead scoring, and a nurture strategy designed around the buying process and end points
• Architected CRM and Marketing Automation to compliment the people process and reporting requirements to run the business
• Managed a team of 4 marketing operations professionals and an agency

Bellevue, WA, US

• Established a Marketing Operations team, aligning the automation roadmap with revenue objectives.
• Email subscription management and design to stay CAN-SPAM compliant
• Managed automated marketing programs, enhancing CRM integration and reporting efficiency.
• Led contact management design, fostering collaboration with cross-functional teams.

Bellevue, WA, US

• Responsible for the technical management, maintenance, and performance of online demand generation, automated lead nurturing programs, automated sales reports/alerts, and lead scoring.
• Plan, develop, and execute new programs and improve existing programs to hit target qualified lead goals across Concur’s market segments.
• Marketing lead for cross-collaboration with sales and IT for Saleseforce.com.
• Marketing lead for Eloqua demand generation tool, Salesforce.com integration, and build for all automated marketing programs.

Redmond, Washington, US

• Developed the first advertising inventory management tool for Microsoft.com to show 100+ Page Group Code’s performance baseline, historical delivery, and future projections. This resulted in the reduction of House Ads.

Bachelor Of Science, College Of Business, Advertising Major

Sc Real Estate Licensing, Real Estate