Greg Fresquez Email & Phone Number

Scottsdale, Az, Us

Greater Phoenix Area

ClassicCars.com is a specialty internet marketing company with a diverse and engaged online audience. Every month, we host over 4 million classic car lovers as they sell, buy, and enjoy classic vehicles in the automotive industry.

Day-to-day responsibilities included representing Phoenix Raceway as a spokesperson, handling media inquiries, and facilitating on-site media. ▪ (General Market) Served as the primary media contact for local television, radio and print and actively managing media relationships including regular contact with on-air talent, producers, writer, and editors.▪ (Hispanic Market) Represented Phoenix Raceway as a spokesperson for both the Spanish language media and the general market media, while also assisting with Hispanic marketing and partnership sales opportunities.▪ Built key relationships with the Hispanic Community, co-hosting a race suite with the Arizona Hispanic Chamber of Commerce and together entertained Hispanic leaders, stakeholders and organizations.

▪ Assisted with the strategic planning to bring the NASCAR Mexico Series to Phoenix Raceway.

• Responsible for selling group tickets and sponsorships for two of the largest annual sporting events in Arizona. • Managed the sales and inventory of 44 corporate “skybox” suites.

• Responsibilities included all group sales, buyouts, social media, and marketing.• Contracted multiple facility buyouts for special events and concerts including video shoot for Red Bull, concerts and music festivals.

• Reported directly to the owner and General Manager with respect to various responsibilities such as, course sales, sponsorship revenue, marketing, and branding.• Led the dynamic Sales and Marketing Team of 14 fulltime employees. o The Sales Teams included: Consumer Sales, Corporate Sales and Go-Kart Sales; each segment had unique customer base and sales strategy. o The Marketing Team consisted of paid advertising, public relations, trade shows, in-house graphic design, website, in-house professional photography, and in-house video production.

• Managing all paid advertising, pitched and managed all earned media, oversaw all trade shows and outside promotions efforts.• Pitched and booked local media as well as national media coverage including: USA Today front-page, The New York Times front page, Sunday automotive section, CBS Early Show, The Learning Channel, and multiple national automotive shows such as My Classic Car.