Lead Strategy development. Form profitable partnerships. Provide CIO/CTO as a service offering.

Lead Strategy to support growth of the organization. Form key relationships with national Health Insurance companies. Build product distribution infrastructure.

Meet business growth objectives by aligning IT strategy and projects. Advised and rebuilt IT leadership staff to ensure seamless IT operations. Improve efficiency and decrease expense by implementing several innovative software solutions. Re-establish organizations digital marketing position to increase revenue through more targeted and effective lead generation with the collaboration of EVP.• Led and ensured successful execution of software platform to allow for 3 levels services, in person, chat or video. Achieved significant growth in Crosswinds that propelled overall organizational success during Covid.• Administered and rationalized IT operations in line with business priorities. Recruited new high performing IT staff at all levels, increasing IT production and impact.• Grew revenue by 50% through the leadership of digital marketing programs and associated metrics reporting.• Implemented data warehouse and Performance Dashboards using Tableau.• Moved all corporate systems to Cloud model.

Established IT organization and infrastructure and streamlined overall operations. Tactfully negotiated and executed sale of Digital Marketing assets to a 3rd party. Delivered leadership for redeveloping software platform and redesigning program for Super Service Challenge. Negotiated and attained acquisition of Cognito Road, and homeowner database marketing tool. • Developed team and managed company offering that ultimately led to supported the sale of company.• Performed Technology and Marketing reviews for clients companies that resulted in improved operations and increased sales. • Managed Key Account Relationships.

Consulting Clients - AlarmGuard Security Services -Toronto, Canada / RemodelHealth – Indianapolis, IN / Quiddity – Indianapolis, IN / SunCrest Solar– Salt Lake City, UTSupported AG with national footprint expansion, developed and optimized marketing and marketing affiliate programs, built internal sales call center, and scaled Sub Dealer program. Supported small businesses in moving up from Group Heath Care plans to individual Health Care plans under the ACA by leading development and implementation of software platform. Released and managed business model by defining first minimal viable product. Led strategic IT initiatives, including supporting the design and implementation of process improvements and providing executive leadership to the director of IT. Uncovered and captured business opportunity for various other companies as requested.• Secured efficiency improvements by 20% through redefining business processes.• Improved customer service and boosted sales by implementing call center technology.• Created company strategy plan that progressed organization from ranking #3 in Canada to #1. And from #15 in North America to #7.• Led the successful launch of DIY Home Security platform, securing 20% for company revenue and growing.

Led and organized quarterly executive briefings between ADT and Defender. Headed and aligned 5 product development/optimization staff to meet new product offering objectives from the idea to delivery. Responsible for product development and all associated internal systems, CRM, Call Center, Inventory etc. to support new product releases. • Secured revenue growth by 10% on joint digital marketing initiatives through development of functional relationships between Defender and ADT executive leadership team.• Generated sale of 1000 units in first 3 months by developing and introducing first DIY residential home security product in the ADT ecosystem.• Negotiated MSA (Master Services Agreement) between Defender Direct and ADT. Total value of the agreement was in excess of $2 billion over 5 years. • Increased digital sales lead volume by co-developing and implementing SEM strategy for ADT and Defender.• Decreased product expense by 6% through negotiations of major agreements and management of product improvements with equipment manufacturers resulting in over $8M savings to the bottom line.

Delivered executive level leadership for corporate and information technology strategic planning. Built solid IT platform/network infrastructure, external data center to support 150 national field offices and 5 call centers. Implemented many technologies to enable high growth company, CRM, Financial Systems, Data Warehouse/Analytics, Voice Analytics, and Field Workforce etc., improving operational efficiency and optimizing revenue. Led significant database initiatives that produced real time access to operational/performance data, dashboards, and scorecards. Built integrations with ADT operational systems that increased efficiencies for both companies. Met requirements of Partner Public Company through PCI certification, IT Audits, Policies, and Procedures and SOX.• Built company’s’ first IT organization, from 2 employees to 45+ to enable dramatic growth from $50M to over $450M annual revenue while consistently being in budget and on plan. • Developed Sales Order Entry system that improved sales close rate from 27% to over 50%.• Reduced new customer onboarding and revenue recognition from 27 days to 2 days.• Won Information Week Top 500 Most Innovative IT Awards - #230 in 2013, Top 500 in 2012, and #194 in 2011.• Developed 5 call centers with over 800 agents by designing and implementing call center technologies, workflow management, lead/campaign managment and real time reporting.• Achieved tremendous organizational growth by leading development of all technology systems.• Increased revenue of $50M in 2014 by driving significant business operational improvements.