Greg Galle has over 30 years of experience thinking wrong about leadership, motivation, coaching, planning, and decision making as well as a broad array of private, public, and civil sector innovation challenges including product, service, process, systems, policy, experience, engagement, talent, professional development, and culture innovation. Greg co-founded Solve Next in 2012 and reaches thousands of people per year through client work and invitations to participate in top conferences and events around the world.Recognizing that the way we are solving problems is broken, he built a first-of-a-kind cloud-based problem-solving system with co-founder Mike Burn that enables individuals and organizations to transform what is and innovate what’s next for themselves, their organizations, their communities, and their countries.Think Wrong is used around the world across all sectors and society—from global corporations to individuals running local non-profits.Greg, Mike Burn, and John Bielenberg co-authored Think Wrong: How to Conquer the Status Quo and Do Work That Matters (Visit thinkwrongbook.com for more).In 2001, Greg co-founded C2 Group, a brand strategy firm, to help leaders from technology start-ups, Fortune 500 companies, and the world’s top business management consulting firms develop, build and protect their brands. Prior to founding C2 which he served for seven years as the Director of Brand and Marketing Strategy for Wells Fargo Nikko Investment Advisors, Barclays Global Investors, and Barclays PLC. There he was responsible for brand development, product and business innovation, and service and experience delivery across 200 businesses in over 70 countries. At Aaron Marcus and Associates, Greg’s clients included NASA, Apple, Hewlett Packard, Motorola, NCR, and Intel. Greg also serves on the board of Not For Sale, is an advisor to Fuse Corps, and a board member emeritus of Hope Street Group.