Secured Investment Corp is one of the fastest growing companies in the private money real estate marketplace and has a vast portfolio of real estate investment brands. These well-established brands include the Lee Arnold System, Cogo Capital, Lake City Servicing and several smaller niche brands and SaaS products. Since their inception, these brands have helped tens of thousands of real estate investors through their offering of education products, private money lending, loan servicing and the creation and management of real estate investment funds.As a member of the executive team, I oversee lead generation, sales funnel development, content marketing, branding, public relations, conversion rate optimization, SEO, social media, CRM, marketing automation, sales enablement, direct response, demand generation, pricing, paid search, video, livestream events, email marketing, product lifecycle and retention.

I served as the CMO for both UpSnap and User Friendly Media concurrently. Providing insight, executive leadership, guidance, and vision as well as devising and implementing effective strategies pertaining to digital marketing to drive organizational success. Oversight of demand generation, SEO, paid and earned media, content marketing, SMB and social media. CRO, customer journey mapping, performance marketing (CAC, LTV), data analysis and market research.UpSnap is a leading provider of mobile and intent-based advertising solutions.

I served as the CMO for both UpSnap and User Friendly Media concurrently.User Friendly Media provides innovative digital and mobile solutions for small businesses. We've built our business on truly understanding SMBs and have learned what merchants need to move ahead in today's mobile world.

TenantCloud is a free cloud-based rental accounting and management tool for landlords. Tools include online rent collection, accounting and reports, maintenance requests, tenant portal, service pro portal, owner portal, listings manager, and much more.

Optimized revenue growth through marketing, customer success, and subscription sales efforts, leading to inclusion in Silicon Alley Insider's Top 100 Most Valuable Private Internet Companies.Searched, hired, trained, and mentored 45-member team of marketers, sales reps, and customer success professionals to attain corporate objectives associated with social media presence, product marketing, engagement, direct marketing, public relations, content development, paid search, offline advertising, sales, and customer loyalty as well as retention. Monitored P&L to avoid losses and maintained an annual budget in excess of $10M by controlling costs and minimizing expenses. Managed media impressions valuing approximately 600M with PR efforts along with assuring successful coverage in The Wall Street Journal, New York Times, FOX News, CNBC, INC, Huffington Post, USA Today, and CNN Money. Conversion rate optimization, lead generation, lead scoring and nurturing, content creation, storytelling and executive leadership.

Significantly contributed in various aspects of business, such as product development, innovation, pricing strategy, branding, and telesales after promotion from the role of Director of Marketing to Vice President, Marketing.Managed all communication and correspondence on behalf of the company by acting as company spokesperson. Oversaw development as well as monetization of social and entertainment site to maximize profitability. Improved margin performance through creation of multi-media product bundles. Formulated and executed investment plan process that focuses on delivering customized business plans for individual markets.